Gumtree.com.au

Gumtree.com.au

Type of site	Classified advertising
Available in	English
Area served	Australia
Owner	The Market Herald
Parent	Formerly eBay (2005–2021) Adevinta (2021–2022)
URL	gumtree.com.au
Commercial	Yes
Registration	Optional (required for some services)
Launched	April 2007;18 years ago (2007-04)
Current status	Active

Gumtree.com.au is an Australian online-classifieds marketplace that facilitates person-to-person buying, selling and job-seeking across more than 150 product and service categories. ^[1]

History

The Gumtree brand originated in London in 2000 and was acquired by eBay in May 2005 during the auction company's global push into local classified advertising. ^[2] Gumtree's Australian version went live two years later, providing a digital-only rival to Fairfax Media’s print-centred Trading Post . Motor-vehicle listings were available from the outset, but Gumtree Cars was spun off as a named sub-brand in 2017. ^[3]

In 2020, eBay moved to divest its global classifieds businesses. Gumtree Australia was bundled with CarsGuide and Autotrader.com.au (both acquired earlier that year from Cox Automotive) and sold to Adevinta in June 2021. Adevinta soon began off-loading non-core assets and, in August 2022, agreed to sell Gumtree Australia, together with CarsGuide and Autotrader, to The Market Herald, a Perth-listed media company. ^{[4] [5]}

References

1. Pattinson, S (2022). "At home with Gumtree: A cultural analysis of Australia's popular second-hand marketplace". European Journal of Cultural Studies. 25 (6): 1145–1164. doi:10.1177/13675494221079856.
2. "eBay buys London ads website Gumtree". The Guardian. 19 May 2005. Retrieved 17 May 2025.
3. "How Gumtree Cars plans to be number one". GoAutoNews Premium. 11 April 2019. Retrieved 17 May 2025.
4. "The Market Herald acquires Gumtree, CarsGuide and Autotrader". Mediaweek. 29 August 2022. Retrieved 17 May 2025.
5. "Gumtree acquired by The Market Herald". Lawyers Weekly. 30 August 2022. Retrieved 17 May 2025.