Gunilla Asker

Last updated
Gunilla Asker

Education social science
Alma mater Uppsala University
Years active2005-present

Gunilla Asker is SvP Marketing for ICA Sweden . In 2013, she was named one of the 125 most powerful businesswomen in Sweden.



Born Gunilla Astrid Henriette Asker in Sweden, she was an exchange student at the Norco High School, Norco, California, USA, in 1980. In 1982, she graduated from Djursholms samskola where she majored in social science. She went on to study at the Uppsala University where she got an MSc in international business administration and economics. Asker also studied French at the University of Pau and Pays de l'Adour in France and attended the Ruter Dam ("Queen of Diamonds") program for women in executive positions, [1] as well as taking courses about strategic development of the Internet, Disruption theory and Authentic Leadership at the Harvard Business School.


During most of her professional life, Asker has worked in the fields of strategy, sales and marketing. She has been director at Unilever, SJ AB and Research International/Sifo. [2] In 2005–09, she was Marketing and Sales Director for Svenska Dagbladet, [3] and in 2009 she was appointed CEO for the newspaper. [4] Asker has been in charge of taking the Svenska Dagbladet from a solely printed paper to a multimedia company that serves several digital channels as well as the printed paper. [5] In September 2018 she was appointed SVP Marketing at ICA Sweden. In 2013, she was named one of the 125 most powerful businesswomen in Sweden by business journal Veckans Affärer. [6]

Other board appointments

Asker is member of the board at Knowit AB Sweden, [7] AB Göta Kanalbolag, [8] Tinius Thrust and Blommenholm Industrier AS Norway Sweden

Related Research Articles

<i>Svenska Dagbladet</i> Swedish newspaper

Svenska Dagbladet, abbreviated SvD, is a daily newspaper published in Stockholm, Sweden.

Arbetarnas bildningsförbund

Arbetarnas bildningsförbund (ABF) is the educational section of the Swedish labour movement. ABF conducts seminars, classes and study circles on a variety of subjects, including workshops, languages and music.

Märta Margaretha af Ugglas is a Swedish former Moderate Party politician. She was Minister for Foreign Affairs between 1991 and 1994.

Annika Falkengren Swedish business woman, managing partner at Lombard Odier

Annika Falkengrennée Bolin is a Swedish banker, one of Lombard Odier’s seven managing partners. She started her professional career in 1987 at Skandinaviska Enskilda Banken where she ascended through the ranks to become its President and CEO in 2005, a position she occupied until 2017. Over her career she has held various Board Membership positions and received numerous awards, most notably being repeatedly ranked by Fortune Magazine as one of the most powerful women in Global Business.

Suleyman Sleyman is a Swedish-Aramean former football defender who last played for Syrianska FC. With a degree in economics from the Stockholm School of Economics, he works part-time as an auditor for Ernst & Young.

Jonas af Jochnick was a Swedish businessman, most notable for co-founding Oriflame Cosmetics with his brother Robert af Jochnick in 1967 in Sweden. In 2003 the brothers shared the International Swede of the Year award. As of 2006, Jonas af Jochnick was Sweden's 19th wealthiest person as estimated by business magazine Veckans Affärer.

Karin Adele Gunilla von Post Miller, usually Gunilla von Post, was a Swedish aristocrat noted for a book outlining an intimate relationship with John F. Kennedy in the 1950s, titled "Love, Jack", published in 1997. In 2010, she auctioned letters written by Kennedy to her.

László Szombatfalvy is a businessman and author living in Stockholm, Sweden. Szombatfalvy fled to Sweden in 1956 following the Hungarian uprising of that year. He arrived with two empty hands and worked initially in a variety of jobs including as a magician in the refugee camps, before gradually becoming interested in the stock market. His interest in stock led to his development of a method of risk calculation for investments for which he became well known on the Swedish stock market. In the late 1980s his interests turned toward entirely different matters and he withdrew from the market. Over the past couple of years his attention has focused on the application of his risk assessment method to new fields.

Torkel S Wächter a.k.a. Tamara T is a German-Swedish novelist and airline captain. He is praised for the depth and complexity of his works, artistic integrity and command of Swedish literary language.

Maria Abrahamsson Swedish politician

Maria Abrahamsson is a Swedish lawyer, journalist and politician for the Moderate Party. She was member of the Riksdag from 2010 to 2018. Previously she worked for ten years as an editorial journalist for Svenska Dagbladet.

Karolina Lassbo Swedish lawyer and blogger

Karolina Charlotte Lassbo is a Swedish blogger, internet personality and lawyer.

Carolina Neurath Swedish journalist

Anna Carolina Neurath is a Swedish journalist and writer. She specializes in writing business articles for the newspaper Svenska Dagbladet. In 2016 her first work of fiction, Fartblinda, was published.

Kristina Sandberg Swedish writer

Kristina Sandberg is a Swedish novelist. She won the August Prize in 2014 for the novel Liv till varje pris. In 2014, she was awarded the Moa Award.

Signumpriset is a trademark prize awarded to the Nordic company that best manages and foster their brand. The award was instituted in 1995 by IP law firm Groth & Co.

Azita Shariati Iranian-born Swedish business executive

Azita Shariaty Khalil Abad is a Swedish business executive. Since 2014, she has headed the Swedish branch of the French catering and support services multinational Sodexo where she oversees operations for the Nordic countries. In February 2015, the Swedish weekly business magazine Veckans Affärer named her the most powerful business woman in Sweden.

Jane Christine Walerud Boreta is a Sweden-based entrepreneur and private investor. She has been involved in over 15 startups since the early 2000s, including Klarna, Bluetail, Tobii Technology, Teclo Networks, and GraphMaTech, and she is member of The Swedish Government Innovation Council.

Claudia Olsson

Claudia Olsson is a Swedish technology expert, business leader, and speaker with a background in engineering and economics. She is CEO and founder of Exponential AB, founder of Stellar Capacity AB, an Associate Faculty member at Singularity University, a David Rockefeller Fellow at the Trilateral Commission, as well as a Young Global Leader with the World Economic Forum.

Caroline Walerud is a Swedish entrepreneur and one of the co-founders of Volumental, a company which developed a cloud-based, 3D-scanning technology to create models to customise products and services.

Leif Östling Swedish businessman

Leif Albert Östling is a Swedish chief executive officer and former head of the Scania AB truck company, owned by the German Volkswagen Group. In spring 2016, he was appointed Chairman of the Confederation of Swedish Enterprise, a post he left in advance in November 2017.

Ivar Arpi Swedish journalist

Ivar Arpi is an independent Swedish reporter, columnist and debater. He has written op-eds for Göteborgsposten, Hallandsposten and Svenska Dagbladet. Arpi supports freedom of speech and believes that pluralism of opinion is important for society to develop.


  1. "Linda Algotsson, fälttävlansryttare i världsklass, får Ruter Dams MentorPris inom ridsporten" [Linda Algotsson, world class eventing rider receives Ruter Dam's Mentor Price]. Ruter Dam. 25 November 2009. Retrieved 17 September 2015.
  2. Carlsson, Ylva (16 March 2009). "Gunilla Asker ny vd på Svenska Dagbladet" [Gunilla Asker new CEO at Svenska Dagbladet]. Medievärlden. Archived from the original on 16 May 2012. Retrieved 17 September 2015.
  3. Sundén Jelmini, Maria (21 June 2005). "Hallå där Gunilla Asker, ny försäljningschef på SvD. Vad ska du göra för SvD?" [Hello there, Gunilla ASker, new sales director at SvD. What are you going to do for SvD?]. Svenska Dagbladet . Retrieved 17 September 2015.
  4. TT (16 March 2009). "Asker ny vd på Svenska Dagbladet" [Asker new CEO at the Svenska Dagbladet]. Svenska Dagbladet . Retrieved 17 September 2015.
  5. Thambert, Fredrik (13 February 2015). "Vår strategi ger resultat" [Our strategy yelds result]. Resume. Retrieved 17 September 2015.
  6. "Nr. 109 – Gunilla Asker". Veckans Affärer. 5 March 2015. Retrieved 17 September 2015.
  7. "Styrelse" [Board]. Compricer. Retrieved 17 September 2015.
  8. "Årsredovisning och hållbarhetsredovisning 2013" [Annual Report and sustainability report](PDF). AB Göta kanalbolaget. 2013. Retrieved 17 September 2015.