Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
The Semantic Web, sometimes known as Web 3.0, is an extension of the World Wide Web through standards set by the World Wide Web Consortium (W3C). The goal of the Semantic Web is to make Internet data machine-readable.
Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
The anchor text, link label or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the a element, or <a>. The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms, the anchor text is the content of the element, provided that the content is text.
In text processing, a proximity search looks for documents where two or more separately matching term occurrences are within a specified distance, where distance is the number of intermediate words or characters. In addition to proximity, some implementations may also impose a constraint on the word order, in that the order in the searched text must be identical to the order of the search query. Proximity searching goes beyond the simple matching of words by adding the constraint of proximity and is generally regarded as a form of advanced search.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the World Wide Web in response to a user's query. The query is typically done within a web browser or a mobile app, and the search results are usually presented as a list of hyperlinks, often accompanied by textual summaries and images.
In information retrieval, an index term is a term that captures the essence of the topic of a document. Index terms make up a controlled vocabulary for use in bibliographic records. They are an integral part of bibliographic control, which is the function by which libraries collect, organize and disseminate documents. They are used as keywords to retrieve documents in an information system, for instance, a catalog or a search engine. A popular form of keywords on the web are tags, which are directly visible and can be assigned by non-experts. Index terms can consist of a word, phrase, or alphanumerical term. They are created by analyzing the document either manually with subject indexing or automatically with automatic indexing or more sophisticated methods of keyword extraction. Index terms can either come from a controlled vocabulary or be freely assigned.
Semantic HTML is the use of HTML markup to reinforce the semantics, or meaning, of the information in web pages and web applications rather than merely to define its presentation or look. Semantic HTML is processed by traditional web browsers as well as by many other user agents. CSS is used to suggest its presentation to human users.
Amit Sheth is a computer scientist at University of South Carolina in Columbia, South Carolina. He is the founding Director of the Artificial Intelligence Institute, and a Professor of Computer Science and Engineering. From 2007 to June 2019, he was the Lexis Nexis Ohio Eminent Scholar, director of the Ohio Center of Excellence in Knowledge-enabled Computing, and a Professor of Computer Science at Wright State University. Sheth's work has been cited by over 48,800 publications. He has an h-index of 106, which puts him among the top 100 computer scientists with the highest h-index. Prior to founding the Kno.e.sis Center, he served as the director of the Large Scale Distributed Information Systems Lab at the University of Georgia in Athens, Georgia.
A concept search is an automated information retrieval method that is used to search electronically stored unstructured text for information that is conceptually similar to the information provided in a search query. In other words, the ideas expressed in the information retrieved in response to a concept search query are relevant to the ideas contained in the text of the query.
Natural-language user interface is a type of computer human interface where linguistic phenomena such as verbs, phrases and clauses act as UI controls for creating, selecting and modifying data in software applications.
A digital library, also called an online library, an internet library, a digital repository, a library without walls, or a digital collection, is an online database of digital objects that can include text, still images, audio, video, digital documents, or other digital media formats or a library accessible through the internet. Objects can consist of digitized content like print or photographs, as well as originally produced digital content like word processor files or social media posts. In addition to storing content, digital libraries provide means for organizing, searching, and retrieving the content contained in the collection. Digital libraries can vary immensely in size and scope, and can be maintained by individuals or organizations. The digital content may be stored locally, or accessed remotely via computer networks. These information retrieval systems are able to exchange information with each other through interoperability and sustainability.
A selection-based search system is a search engine system in which the user invokes a search query using only the mouse. A selection-based search system allows the user to search the internet for more information about any keyword or phrase contained within a document or webpage in any software application on their desktop computer using the mouse.
DeepPeep was a search engine that aimed to crawl and index every database on the public Web. Unlike traditional search engines, which crawl existing webpages and their hyperlinks, DeepPeep aimed to allow access to the so-called Deep web, World Wide Web content only available via for instance typed queries into databases. The project started at the University of Utah and was overseen by Juliana Freire, an associate professor at the university's School of Computing WebDB group. The goal was to make 90% of all WWW content accessible, according to Freire. The project ran a beta search engine and was sponsored by the University of Utah and a $243,000 grant from the National Science Foundation. It generated worldwide interest.
Automatic taxonomy construction (ATC) is the use of software programs to generate taxonomical classifications from a body of texts called a corpus. ATC is a branch of natural language processing, which in turn is a branch of artificial intelligence.
Natasha Fridman Noy is a Russian-born American Research scientist who works at Google Research in Mountain View, CA, who focuses on making structured data more accessible and usable. She is the team leader for Dataset Search, a web-based search engine for all datasets. Natasha worked at Stanford Center for Biomedical Informatics Research before joining Google, where she made significant contributions to ontology building and alignment, as well as collaborative ontology engineering. Natasha is on the Editorial Boards of many Semantic Web and Information Systems publications and is the Immediate Past President of the Semantic Web Science Association. From 2011 to 2017, she was the president of the Semantic Web Science Association.
