 Bottle and glass of Hawkstone Lager | |
| Type | Beer |
|---|---|
| Manufacturer | The Cotswold Brewing Company |
| Country of origin | England |
| Region of origin | Oxfordshire |
| Introduced | 2021 |
| Alcohol by volume | 4.8 |
| Style | Lager |
| Ingredients | Barley |
Hawkstone Lager is a lager created by television presenter and farmer Jeremy Clarkson using barley grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire. [1]
Jeremy Clarkson is a British television presenter who owns Diddly Squat Farm in Oxfordshire and has been running it since 2019 for the purposes of the Amazon Prime Video documentary Clarkson's Farm . [2] Due to a lowering of government farm subsidies, [3] in 2021 he decided to make a lager beer using barley grown on his farm. [4] After consulting with his farm workers, he decided it should have a 4.8 ABV. [5] Clarkson had to have the beer rebrewed after an initial attempt due to it failing a blind taste test against a nearby local brand of beer. [5] It was originally planned to only be sold at Clarkson's Farm Shop, but was later sold online as well. [6] The beer was criticised for competing with local brewers and potentially drawing business away from them. [7]
Hawkstone Lager is distributed by the Craft Drink Co. [8]
Clarkson claimed that he intended to call the beer "Lager McLagerface", but this was vetoed by the advertising agency for not conveying a premium image. [3] [5] [9] It was named Hawkstone Lager after a prehistoric stone near Diddly Squat Farm. [10] He produced a number of adverts for the beer to be advertised on television in the United Kingdom, but these were banned by the Advertising Standards Authority, reportedly on the grounds that the first contained Clarkson saying the phrase "fuck me, that's good", [4] the second for Clarkson saying the beer was better than Birmingham, and the third because it promoted alcohol being served irresponsibly as it featured Clarkson drinking the lager in the morning before going to work. [11] When Hawkstone Lager was released, it became the top-selling beer on Amazon. [12] In January 2022, Clarkson announced that the beer would be sold on draught in pubs in Oxfordshire.
In 2024, Waitrose became the first supermarket chain to sell Hawkstone. [13]
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Chipping Norton is a market town and civil parish in the Cotswold Hills in the West Oxfordshire district of Oxfordshire, England, about 12 miles (19 km) south-west of Banbury and 18 miles (29 km) north-west of Oxford. The 2011 Census recorded the civil parish population as 5,719. It was estimated at 6,254 in 2019.
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The Chipping Norton set is a group of media, political and show-business acquaintances who have homes near the market town of Chipping Norton in Oxfordshire, England. Chipping Norton is located approximately 75 miles from London. The group gained media attention in the wake of the News International phone hacking scandal, which directly involved members of the group.
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Hawkstone Brewery, formerly known as Cotswolds Brewing Co., is a microbrewery in Cheltenham, England in the United Kingdom. Aside from beer, they also produce vodka and gin.
Clarkson's Farm is a British television documentary series about Jeremy Clarkson and his farm in the Cotswolds. The series documents Clarkson's attempts at running a 1,000-acre (400 ha) farm near Chipping Norton in West Oxfordshire. Described by Clarkson as "genuine reality television", the series has received positive reviews and has been praised for raising public awareness of the British farming industry on the international stage. The first series premiered on Amazon Prime Video on 11 June 2021.
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