Heavy Duty (music)

Last updated
Heavy Duty
Company type Private
Industry Music industry
Founded2010
Founder
Headquarters
Los Angeles
,
United States
Area served
Worldwide
Key people
  • Josh Kessler
  • Ariel Rechtshaid
  • Kate Urcioli
Services
  • Publishing
  • Music consulting
  • Supervision
  • Custom music
Subsidiaries
  • Heavy Duty Music Publishing
  • Heavy Duty Projects
Website heavydutymusic.com

Heavy Duty is a music publishing and production house based in Los Angeles. [1] It comprises Heavy Duty Music Publishing and Heavy Duty Projects.

Contents

History

Heavy Duty Music Publishing was founded in 2010 by Grammy-winning record producer Ariel Rechtshaid, who has written and produced for artists including Vampire Weekend, Haim, Adele, and Usher, and music industry veteran Josh Kessler. [2] Rechtshaid is the executive creative director, [3] and Kessler is CEO. [4] Their past and present roster includes Daniel Nigro, Cass McCombs, Miya Folick, Cherry Glazerr, Jim-E Stack, BJ Burton, Buddy Ross, Justin Raisen, Nightfeelings, Anthoine Walters, Gabe Goodman, and Whitmer Thomas. [2] [4] Their writers and producers have received credits on songs by Frank Ocean, Bon Iver, Miley Cyrus, Drake, Nicki Minaj, and Travis Scott. [4] Jeremiah Raisen (pka Sadpony), signed to Heavy Duty Music, wrote and produced "Trollz" by 6ix9ine and Nicki Minaj, which reached number 1 on the Billboard Hot 100. [5]

The music agency Heavy Duty Projects was established in 2015, with Kate Urcioli as partner and executive producer. [2] They offer original composition, production, mixing, sound design, and music supervision, for television, films, video games, and commercials. [4] [3] Heavy Duty Projects has created original music for ad campaigns for brands including American Eagle, Bud Light, Chase, Apple, Google, Postmates, Nintendo, Marriott, Gatorade, Target, and Gillette. [2] [4]

In 2019, the company launched Heavy Duty Trailers, with Kevin Seaton as creative director. The division provides original and licensed music for feature film trailers and television series promos. [6] [7]

In 2023, Heavy Duty Projects had songs on the soundtrack album for The Muppets Mayhem , which reached number 1 on the Billboard Kid Albums chart, on the animated film Spider-Man: Across the Spider-Verse , and on the Netflix series Beef . [3] Heavy Duty composer-producer Amanda Yamate scored the Netflix films Do Revenge and You Are So Not Invited to My Bat Mitzvah [3] and the Netflix series Dream Academy. [4]

Divisions

DivisionFormedDescription
Heavy Duty Music Publishing2010A music publishing company with a roster of songwriters, producers, and artists.
Heavy Duty Projects2015Offers music supervision, original compositions, artist collaborations, remixes, and post-production services such as sound design and mixing, with studios in Los Angeles, New York, and London. [1]
Heavy Duty Trailers2019Provides original and licensed music for film trailers and television promos. [6]

Awards

At the 2022 AMP Awards for Music & Sound, Heavy Duty Projects won Best in Show for the spot Keep Walking; Best Use of Music in a Promo, Trailer or Title Sequence for Film, TV or Game for Shillin, created for the TV series Atlanta ; and Outstanding Adaptation/Arrangement. [8] Heavy Duty Projects won the 2024 AMP Award for Most Effective Use of Music in a Campaign, for the Etsy campaign Your Mission. [9] They won a 2023 Guild of Music Supervisors Award for Best Music Supervision for a Video Game (Synch) for their work on Saints Row . [10]

References

  1. 1 2 Friedman, Sara (5 September 2023). "Not your mom's jingles: Ad music is getting an upgrade". The Hustle. Retrieved 5 June 2024.
  2. 1 2 3 4 Hampp, Andrew (1 October 2019). "Songs For Screens: Inside Producer Ariel Rechtshaid's Commercial Sync Business". Variety. Retrieved 5 June 2024.
  3. 1 2 3 4 Amorosi, AD (27 July 2023). "Heavy Duty Projects Goes From No. 1 Kids Album with 'Muppets Mayhem' to Music for 'Spider-Verse,' 'Beef' and Beyond". Variety. Retrieved 7 June 2024.
  4. 1 2 3 4 5 6 Rys, Dan (15 December 2023). "Inside Heavy Duty Music's Heavy-Duty Year: How the Publisher Scored Big In 2023". Billboard. Retrieved 7 June 2024.
  5. ↑ Carley, Brennan (18 September 2020). "More Than A Decade In, Songwriter & Producer Ariel Rechtshaid Stays Winning". Grammy.com. Retrieved 11 June 2024.
  6. 1 2 Pace, Lilly (15 November 2019). "Moves at Universal Music Group, AWAL, AudioSalad & More". Billboard. Retrieved 7 June 2024.
  7. ↑ "Music house Heavy Duty Projects launches trailer division". Shoot. 14 November 2019. Retrieved 7 June 2024.
  8. ↑ "2022 AMP Awards winners announced". Shots. 25 May 2022. Retrieved 17 June 2024.
  9. ↑ "Wave Studios Wins Best in Show as Winners Honoured at 2024 AMP Awards". Little Black Book. 16 May 2024. Retrieved 17 June 2024.
  10. ↑ Verhoeven, Beatrice (5 March 2023). "'Elvis,' 'Stranger Things' Win at 13th Annual Guild of Music Supervisors Awards". The Hollywood Reporter. Retrieved 17 June 2024.
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