Hegen

Last updated

Hegen
Company type Private Limited
IndustryBaby and Nursing Products
FoundedJune 2014
Headquarters438A Alexandra Road, #02-01 Alexandra Technopark, Singapore 119967
Key people
  • Yvon Bock (CEO)
Website www.hegen.com

Hegen is a Singapore brand incorporated in June 2014 [1] that designs and produces breastfeeding pumps, storage containers, and bottles. [2] Its flagship product is its Express-Store-Feed system with the patented Press-to-Close, Twist-to-Open (PCTO) technology. [3] Its current CEO is its founder, Yvon Bock. Hegen was reported to be one of the top 10 fastest growing companies in Singapore [2] and ranked #41 in the Financial Times "High-Growth Companies Asia-Pacific 2022". [4]

Contents

Origin

Hegen was founded in 2015 by CEO Yvon Bock to provide sustainable, innovative and high-quality products for breastfeeding mothers, [5] particularly products that would simplify the task of expressing, storing and feeding breast milk to a baby. [6] More specifically, its mission was to offer a solution, then not existent in the market, for the problems faced by breastfeeding mothers in managing and storing their expressed breastmilk. As a mother of four, Bock sought to create technology and products that would simplify the task of expressing, storing and feeding breastmilk to a baby by minimizing both the amount of accessories required, and the need to transfer milk between receptacles. The official registration of the company and brand was preceded by 5 years of research and product design, self-funded by Bock. [7]

The name "Hegen" originates from the German expression "hegen und pflegen", which means both "to care deeply" and also "to nurture". [5]

Sales and Marketing

Hegen products were first launched in Singapore, but have since expanded internationally through online marketing and e-commerce into 16 other markets. [8] The brand's growth is now primarily driven by online sales following the onset of the COVID-19 pandemic, which caused the disruption of many of the brand's physical retail channels. [9] It opens its first concept space in Motherswork Great World in 2022. [10]

Products

Hegen PCTO Express-Store-Feed System 20211229 Hegen0031Final.jpg
Hegen PCTO Express-Store-Feed System

Hegen produces pumping, storage and feeding products for breastfeeding mothers and babies, primarily the PCTO Express-Store-Feed system, as well as the PCTO electric breast pump.

Hegen PCTO Double Breast Pump PCTO Double Breast Pump.jpg
Hegen PCTO Double Breast Pump

Awards, accolades and recognition

Hegen's Express-Store-Feed system won the Good Design Award in 2018, [11] while the PCTO Double Electric Breast Pump won the same award in 2019. [12] Its All-Rounder Cup also won the Red Dot design award in 2023. [13]

On Singles' Day 2017, Hegen became the first Singaporean brand to appear live on Feng Kuang Boss, China's e-commerce giant Alibaba's 24-hour livestreaming variety show cum brand showcase. [14]

As a brand, Hegen has also won a silver Stevie Award in 2020. [15] In 2023, they clinched 11th place at the Enterprise 50 awards. [16]

Hegen has been mentioned as an example of successful Singapore business by several Singapore government figures, including Prime Minister Lee Hsien Loong [17] in his 2021 National Day Rally and Minister for Trade and Industry, S Iswaran. [18]

Corporate Social Responsibility

Since 2018, Hegen has sponsored breastfeeding kits and conducted baby massage and breastfeeding workshops at Safe Place, a Singapore not-for-profit organisation supporting women and families with unsupported pregnancies. [19]

In April 2020, Hegen gifted 1,000 sets of its Express-Store-Feed starter kit to pregnant hospital healthcare workers in Singapore. [20]

Related Research Articles

<span class="mw-page-title-main">Infant formula</span> Manufactured food designed for feeding infants

Infant formula, also called baby formula, simply formula, baby milk or infant milk, is designed and marketed for feeding to babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder or liquid. The U.S. Federal Food, Drug, and Cosmetic Act (FFDCA) defines infant formula as "a food which purports to be or is represented for special dietary use solely as a food for infants by reason of its simulation of human milk or its suitability as a complete or partial substitute for human milk".

<span class="mw-page-title-main">Breast pump</span> Mechanical device used to extract milk from human breasts

A breast pump is a mechanical device that lactating women use to extract milk from their breasts. They may be manual devices powered by hand or foot movements or automatic devices powered by electricity.

<span class="mw-page-title-main">Breast milk</span> Milk produced by the mammary glands in the breast of a human female

Breast milk or mother's milk is milk produced by the mammary glands in the breast of human females. Breast milk is the primary source of nutrition for newborn infants, comprising fats, proteins, carbohydrates, and a varying composition of minerals and vitamins. Breast milk also contains substances that help protect an infant against infection and inflammation, such as symbiotic bacteria and other microorganisms and immunoglobulin A, whilst also contributing to the healthy development of the infant's immune system and gut microbiome.

The International Baby Food Action Network, IBFAN, consists of public interest groups working around the world to reduce infant and young child morbidity and mortality. IBFAN aims to improve the health and well-being of babies and young children, their mothers and their families through the protection, promotion and support of breastfeeding and optimal infant feeding practices. IBFAN works for universal and full implementation of the International Code of Marketing of Breast-milk Substitutes and Resolutions.

The International Code of Marketing of Breast-milk Substitutes is an international health policy framework for breastfeeding promotion adopted by the World Health Assembly (WHA) of the World Health Organization (WHO) in 1981. The Code was developed as a global public health strategy and recommends restrictions on the marketing of breast milk substitutes, such as infant formula, to ensure that mothers are not discouraged from breastfeeding and that substitutes are used safely if needed. The Code also covers ethical considerations and regulations for the marketing of feeding bottles and teats. A number of subsequent WHA resolutions have further clarified or extended certain provisions of the Code.

<span class="mw-page-title-main">Supplemental nursing system</span>

A supplemental nursing system (SNS), also known as a lactation aid, is a device that consists of a container and a capillary tube. It is used to provide additional nutrients to a baby whose mother has low milk supply. During breastfeeding, the end of the tube is placed alongside the mother's nipple so that both the tube and the breast are in the infant's mouth.

<span class="mw-page-title-main">Haberman Feeder</span> Specialty baby bottle

The Haberman Feeder is a speciality bottle named after its inventor Mandy Haberman for babies with impaired sucking ability. The design of the feeder is to simulate breastfeeding.

Overactive let-down (OALD) is the forceful ejection of milk from the breast during breastfeeding. In some women it occurs only with the first let-down in a feeding, occasionally women may have multiple strong letdowns during a feeding. OALD can make breastfeeding difficult and can be the source of some breastfeeding complications. It may also be known as hyper milk-ejection. A woman may have OALD in addition to an oversupply of breastmilk. The physical or medical cause of an overactive let-down is still unknown. Whether mothers with OALD have a higher overall milk volume – or a strong reaction to the hormone oxytocin also remains to be seen.

<span class="mw-page-title-main">Lactivism</span> Activism in favor of breastfeeding

Lactivism is the doctrine or practice of vigorous action or involvement as a means of achieving a breastfeeding culture, sometimes by demonstrations, protests, etc. of breastfeeding. Supporters, referred to as "lactivists", seek to protest the violation of International Code of Marketing of Breast-milk Substitutes by formula companies and industry. Lactivism is a subject that has conjured both negative and positive connotation across the Western world since the term rose in popularity around 2015. The controversial conversation of Lactivism has been noted to be influenced by personal identity, contradictive research, large corporations and political agendas. Breastfeeding being a personal decision, challenges arise with the abundance of voices weighing in in support and discouragement of lactivism. The preached beliefs about whether a mother should breastfeed span from condemning mothers who do not, implying or outright saying they are physically harming their babies, to the opposite end of the spectrum claiming breastmilk and breast feeding have no benefits whatsoever. Amidst the conversation of lactivism there’s a failure to address or reference anyone, cultures, or countries outside of the Western world. By omitting other approach’s, societal norms and reactions to lactivism it creates a narrow focus and excludes many breastfeeding and non-breastfeeding mothers.

<span class="mw-page-title-main">Breastfeeding difficulties</span> Medical condition

Breastfeeding difficulties refers to problems that arise from breastfeeding, the feeding of an infant or young child with milk from a woman's breasts. Although babies have a sucking reflex that enables them to suck and swallow milk, and human breast milk is usually the best source of nourishment for human infants, there are circumstances under which breastfeeding can be problematic, or even in rare instances, contraindicated.

<span class="mw-page-title-main">Breastfeeding</span> Feeding of babies or young children with milk from a womans breast

Breastfeeding, variously known as chestfeeding or nursing, is the process where breast milk is fed to a child. Breast milk may be from the breast, or may be pumped and fed to the infant. The World Health Organization (WHO) recommend that breastfeeding begin within the first hour of a baby's birth and continue as the baby wants. Health organizations, including the WHO, recommend breastfeeding exclusively for six months. This means that no other foods or drinks, other than vitamin D, are typically given. The WHO recommends exclusive breastfeeding for the first 6 months of life, followed by continued breastfeeding with appropriate complementary foods for up to 2 years and beyond. Of the 135 million babies born every year, only 42% are breastfed within the first hour of life, only 38% of mothers practice exclusive breastfeeding during the first six months, and 58% of mothers continue breastfeeding up to the age of two years and beyond.

<span class="mw-page-title-main">Philips Avent</span> Child care product company

Philips Avent, stylized as Philips AVENT, is a child care brand which manufactures baby bottles, breast pumps, and other baby feeding and health accessories. It is based in Amsterdam, Netherlands.

<span class="mw-page-title-main">Human milk bank</span> Service that collects and dispenses human milk

A human milk bank, breast milk bank or lactarium is a service that collects, screens, processes, pasteurizes, and dispenses by prescription human milk donated by nursing mothers who are not biologically related to the recipient infant. The optimum nutrition for newborn infants is breast milk for at least the first 6 months of life. For women who are unable to breast feed or produce enough milk, pasteurized donor breast milk may be an effective approach to feeding. Breast milk supplied by a woman other than the baby's mother that is not pasteurized and informal breast milk sharing is associated with a risk of transmitting bacteria and viruses from the donor mother to the baby and is not considered a safe alternative. If pasteurized donor breast milk is not available, commercial formula is suggested as a second alternative.

Breastfeeding and medications is the description of the medications that can be used by a breastfeeding mother, and the balance between maternal health and the safety of the breastfeeding infant. Medications, when administered to breastfeeding mothers, almost always are transferred to breast milk, albeit usually in small quantities. The degree of impact on the nursing infant varies, with many medications posing minimal risk. Nonetheless, informed decision-making and professional guidance is needed.

In breastfeeding women, low milk supply, also known as lactation insufficiency, insufficient milk syndrome, agalactia, agalactorrhea, hypogalactia or hypogalactorrhea, is the production of breast milk in daily volumes that do not fully meet the nutritional needs of her infant.

Elisabeth Anderson Sierra is an American woman who holds the Guinness World Record for the largest individual donation of breast milk.

<span class="mw-page-title-main">Establishment of breastfeeding</span>

Establishment of breastfeeding refers to the initiation of providing breast milk of mother to baby. According to the World Health Organization(WHO), breastfeeding is the best way to provide nourishment, including essential nutrients, energy and antibodies, to infants and toddlers. The start of breastfeeding is supported by the milk production which depends on the development of internal and external breast structure and hormonal control on milk secretion. Besides milk supply, adopting the correct approach of breastfeeding helps build up the maternal bond, which in turn promotes breastfeeding. Not only does nursing strengthen the mother-child relationship, but it also improves the intelligence and immunity of breastfed children and diminishes breastfeeding mothers' risks to have ovarian and breast cancer.

<span class="mw-page-title-main">Hand expression of breast milk</span>

Hand expression of breast milk is a technique used by lactating mothers to express breast milk using their hands. It is an ancient practice that has been used by women across the world for centuries. Hand expression has gained renewed interest in recent years due to its affordability, portability, and effectiveness. It is an important tool for breastfeeding mothers, especially those who are unable to afford or access breast pumps.

Breast milk is recommended by numerous health authorities across the world, including the World Health Organization, UNICEF, and the American Academy of Pediatrics, as the optimal exclusive source of nutrition for infants from birth up to six months. Expressing and storing breast milk allows parents to sustain breastfeeding for a longer period of time. However, different storage practices may alter the composition of breast milk, such as variations in fat content, antioxidants, lactoferrin, and immune components. Further, improper handling and storage may increase bacterial growth in breast milk which makes it unsafe for consumption.

<span class="mw-page-title-main">Yvon Bock</span> Singaporean entrepreneur

Yvon Bock is an entrepreneur, founder and CEO of Hegen, that provides baby and nursing products for breastfeeding mothers. Bock founded Hegen in 2014 to simplify the processes of expressing, storing, and feeding breastmilk. In 2021, Prime Minister Lee Hsien Loong recognized her as one of the everyday heroes at the National Day Rally for her contributions during the COVID-19 pandemic.

References

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  12. "Hegen Electric Breast Pump [Hegen PCTO Double Electric Breast Pump]". Good Design Award 2019.
  13. "Red Dot design award".
  14. Auto, Hermes (3 November 2017). "Baby bottle maker Hegen first Singapore brand featured in Alibaba Singles' Day extravaganza | The Straits Times". www.straitstimes.com. Retrieved 6 May 2022.
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  20. "This mother-of-four wants to make breastfeeding as easy as ABC". CNA Luxury. 15 July 2020. Retrieved 6 May 2022.