Hello82

Last updated
hello82
IndustryMusic entertainment
Founded2018;6 years ago (2018)
FounderJae Yoon Choi
HeadquartersLos Angeles, California,
United States
Key people
  • Jae Yoon Choi (CEO)
  • Sang H. Cho (COO)
  • Moo Hyun Kim (CSO)
Website hello82.com

Hello82 (stylized as hello82) is an American music and entertainment company founded in Los Angeles, California. The company serves as a record label specializing in distribution, marketing, event-planning, and content production. It operates with a global focus on promoting K-pop to audiences worldwide. [1]

Contents

History

KAI Media, operating as hello82 was founded in 2018. The company was founded in Los Angeles, California by Jae Yoon Choi as a digital media company, [2] and has served as an independent music label since 2021. [3] It has offices in Los Angeles, Atlanta, and Seoul. In 2019, hello82 became an official Facebook media partner and started producing Facebook original shows such as 82Challenge and 82minutes. [4]

In 2021, the South Korean girl group Itzy collaborated with hello82 to introduce a new series titled IT'z Playtime. [5] Additionally, hello82 began partnering with K-pop artists for music distribution online and in-person for the United States and Europe market during the same year. In 2022, hello82 initiated their in-person event series, PLAY82, with Nmixx. In 2022, hello82 established over twelve pop-up stores in various locations which were decorated with photo walls, offered giveaways, and featured customized merchandise during the ATEEZ tour. [6] Moreover, they unveiled their flagship fan space, hello82 LA. [4] Subsequently, in 2024, an additional flagship fan space was established in Atlanta. [3]

In March 2024, hello82 announced that it secured funding from CRIT Ventures, Kakao Entertainment, and Snow Corp. bringing funding to $8 million to date. [7] hello82's YouTube channel has over 1.8 million followers with K-pop celebrities doing viral challenges, playing celebrity babysitter to kids and singing karaoke in foreign languages. [8]

Artists

Releases

P1Harmony's sixth mini-album, "HARMONY: ALL-IN", which was distributed by hello82, entered the Billboard 200 chart in June 2023. This marked the group's first Billboard 200 entry. [9] Later on in 2023, hello82 did the physical distribution and promotion of, ATEEZ's The World EP.Fin: Will, which debuted at the top of the US Billboard 200 chart with 152,000 album-equivalent units, including 146,000 pure album sales. This marked Ateez's first number-one and fourth top-10 album in the United States. [6] [10] The album also performed well in the United Kingdom, reaching a peak position of 2. [11] In 2024, hello82 released a special vinyl version of The World EP.Fin: Will (X Ver.) for Record Store Day, marking their venture into vinyl distribution. [12] [1]

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<span class="mw-page-title-main">Itzy</span> South Korean girl group

Itzy is a South Korean girl group formed by JYP Entertainment and consisting of members Yeji, Lia, Ryujin, Chaeryeong, and Yuna. They debuted on February 12, 2019, with the release of their single album It'z Different. Their accolades include Rookie of the Year at the 34th Golden Disc Awards, New Artist of the Year at the 9th Gaon Chart Music Awards and 2019 Melon Music Awards, Best New Female Artist at the 2019 Mnet Asian Music Awards, and the New Artist Award at the 29th Seoul Music Awards; they are the first K-pop girl group to achieve such a "Rookie Grand Slam".

<i>Itz Different</i> 2019 single album by Itzy

It'z Different is the debut single album by South Korean girl group Itzy. It was released on February 12, 2019, by JYP Entertainment with the lead single "Dalla Dalla".

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<span class="mw-page-title-main">Itzy discography</span>

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<i>Treasure EP.3: One to All</i> 2019 EP by Ateez

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<i>Itz Icy</i> 2019 extended play by Itzy

It'z Icy is the first Korean extended play by the South Korean girl group Itzy released on July 29, 2019, by JYP Entertainment. "Icy" was released as the lead single from the EP. The physical release is available in two versions: IT'z and ICY.

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<i>Itz Me</i> 2020 EP by Itzy

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"Wannabe" is a song that was recorded by South Korean girl group Itzy and released on their second extended play (EP) titled It'z Me. JYP Entertainment released the song as the EP's lead single on March 9, 2020. It was written and produced by Galactika, who also produced the band's debut track "Dalla Dalla". The song combines house and hip-hop/pop production, and bubblegum-pop melodies.

<span class="mw-page-title-main">Not Shy (song)</span> 2020 single by Itzy

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<span class="mw-page-title-main">P1Harmony</span> South Korean boy band

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<span class="mw-page-title-main">In the Morning (Itzy song)</span> 2021 single by Itzy

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<i>The World EP.1: Movement</i> 2022 EP by Ateez

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<i>The World EP.Fin: Will</i> 2023 studio album by Ateez

The World EP.Fin: Will is the second Korean-language and fourth overall studio album by South Korean boy band Ateez, released on December 1, 2023, through KQ Entertainment, RCA Records and Legacy Recordings. It is the final installment in the group's The World series, following six months after The World EP.2: Outlaw. The album was released simultaneously with the single "Crazy Form" and its music video. The World EP.Fin: Will debuted at number one in South Korea and the US.

References

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  2. Yoo, Hong (2024-04-10). "[Herald Interview] K-pop at forefront of changing music consumption: Hello82 founder". The Korea Herald. Retrieved 2024-04-24.
  3. 1 2 Peoples, Glenn (2024-04-03). "KAI Media, Company Behind K-Pop Label hello82, Raises More Funding for Expansion". Billboard. Retrieved 2024-04-24.
  4. 1 2 Fell, Nicole (2024-04-11). "Hello82 and Grammy Museum Open K-Pop Pop-Ups Ahead of Coachella". The Hollywood Reporter. Retrieved 2024-04-24.
  5. "Girl group ITZY releases first episode of YouTube series 'IT'z Playtime'". koreajoongangdaily.joins.com. 2021-02-08. Retrieved 2024-04-24.
  6. 1 2 Benjamin, Jeff (2022-12-08). "How hello82 Brought K-Pop Fan E-Commerce to the Top of the Charts & On Tour With ATEEZ". Billboard. Retrieved 2024-04-24.
  7. "KAI Media, Company Behind K-Pop Label hello82, Raises More Funding for Expansion". Yahoo Finance. 2024-04-03. Retrieved 2024-04-24.
  8. "hello82 – YouTube". www.youtube.com. Retrieved 2024-04-25.
  9. "P1Harmony enters Billboard 200 chart for first time". koreatimes. 2023-06-22. Retrieved 2024-04-24.
  10. Benjamin, Jeff. "ATEEZ's Album Collaboration With Hello82 Leads A Virtual Reinvention Of Record Store Experiences". Forbes. Retrieved 2024-04-24.
  11. "THE WORLD EP.FIN: WILL". Official Charts. 2023-12-14. Retrieved 2024-04-25.
  12. Kocharian, Joseph (2023-12-11). "ATEEZ, 'THE WORLD EP.FIN : WILL' review". Rolling Stone UK. Retrieved 2024-04-24.