Hily

Last updated
Hily
Initial releaseAugust 14, 2017;6 years ago (2017-08-14)
Stable release
4.0 / August 2, 2019;4 years ago (2019-08-02)
Operating system iOS, Android
Website hily.com

Hily is an online dating application that employs machine learning to match prospective partners.[ citation needed ] Named as an acronym for "Hey, I Like You", the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity. [1] The app's registration options for gender include male, female, and non-binary. [2]

Contents

Hily was initially released in August 2017. [3] According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017. [4] Hily later acquired additional users through a partnership with Snapchat. [5]

History

Hily was co-founded by Yan Pronin [4] and Alex Pasykov. [6] The concept for the app originated from Pronin's professional background in analytics and statistical modeling. [4] The app was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness. [7] [8] On August 14, 2017, the app launched in the United States. [3] In March 2019, it was also released in the UK, Ireland, and France. [6]

In August 2019, the app was reported to have 5 million users and rank among the top three dating apps in U.S. consumer spending for the second quarter of 2019. [1] [9]

Operation

Hily employs machine learning and statistical algorithms. [10] It analyzes data such as depth of dialogue, word choice, and mutual likes to identify profiles with a high probability for a match. [7] In August 2018, Aime Williams of FT Magazine commented that Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps. [7]

The user platform requires account verification through live photo capture, uploading a photo of an official ID, or social media integration. [4]

Business model

Hily is distributed under a freemium business model. [1] The app is free to download and use, while features that are basic in other dating apps (such as limiting search to within 40km) are accessed via a paid subscription plan. [1]

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References

  1. 1 2 3 4 "Hily Review". Dating Site Reviews. 3 August 2019. Retrieved 15 August 2019.
  2. Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". The Daily of the University of Washington . Retrieved March 13, 2019.
  3. 1 2 "Hily Profile". SensorTower. Retrieved March 13, 2019.
  4. 1 2 3 4 Butcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". Techcrunch . Retrieved March 13, 2019.
  5. Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". Verdict. Retrieved March 13, 2019.
  6. 1 2 Whitlock, Dominic (11 July 2019). "Hily Begins European Roll Out With French Launch". Global Dating Insights. Retrieved 15 August 2019.
  7. 1 2 3 Williams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?" . FT Magazine . Retrieved March 13, 2019.
  8. Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". Motherboard . Retrieved March 13, 2019.
  9. Captain, Sean (27 August 2019). "Match.com's dating coaches might help save modern love". Fast Company . Retrieved 9 September 2019.
  10. "Hily dating app uses AI and identification to improve safety and potential matches". TechCrunch. 5 October 2017. Retrieved 2022-06-08.