Home Made Simple

Last updated

Home Made Simple is a lifestyle brand that features tips, advice and ideas for the home primarily on its website, TV show and through email. It is supported by the Procter & Gamble brands: Cascade, Dawn, Febreze, Gain Ultra, Mr. Clean, and Swiffer.

Home Made Simple is what marketers call a cohort site, [1] a website that promotes a product or multiple products by providing helpful information, like recipes and tips, not solely advertising and marketing messages.

Website and emails

Home Made Simple began in 2000 as a sponsored content microsite developed and launched on the Women.com Network. In 2001, after the purchase of Women.com by iVillage, P&G brought the program in-house and extended it into a CRM email program and website offering "simple, creative ideas and cleaning solutions for women in their homes." [2] Featured content is focused on the following categories:

Home Made Simple distributes regular emails that include featured content, product news, sweepstakes and coupon offers from the sponsoring brands.

Home Made Simple releases a coupon booklet twice a year with coupons promoting the sponsors’ products. The booklet is accessible via television promotions and on the Home Made Simple website.

TV show

In the summer of 2006, the Home Made Simple TV show debuted on the US cable network TLC. [3] It is a weekly home improvement reality show based on the Home Made Simple website. The hosts of the show through Season 8 were Home Maven: Patrick Brown, Decor Maven: Wanda Colon and Cooking Maven: Jamika Pessoa. The featured guest of each week’s show were nominated by their friends or family on the Home Made Simple website. Friends help the featured guest with projects in their home with guidance from the hosts. Common projects on the show are easy meals, minor fix-its, room organization and interior decorating. The Home Mavens share expert tips in each episode. Products from Mr. Clean, Febreze, Dawn, Cascade and Swiffer, the sponsoring brands, are used throughout the show.

The show moved to Oprah Winfrey Network at the start of Season 9. Although OWN would classify this as Season 1 on their network. It debuted on October 23, 2011, and featured two major changes: it was hosted by Paige Davis (former host of Trading Spaces ), and 2) The mavens have been replaced with a panel of experts. The new experts include: cooking experts Jesse Brune, Ronnie Woo, Martita Jara, and Ceci Carmichael; design expert Kristan Cunningham; design, planning and cooking expert Tracy Metro; design and carpentry expert Brooks Utley; and architecture expert Kenneth Wingard.

The third season was shortened to a half-an-hour time slot, with new host Soleil Moon Frye, and premiered in October 2013. [4] Frye left after season 3. Laila Ali took over in 2017 and is still the host as of 2019.

Book

In 2010, Home Made Simple wrote and published a book through St. Martin's Press (Griffin). The Home Made Simple Book, Fresh Ideas to Make Your Own, includes tips, projects, and recipes for home while providing readers with pages for personalizing projects with their own ideas.

Related Research Articles

Christine Cushing Canadian celebrity chef

Christine Cushing is a Canadian celebrity chef and television program host. Her television debut took place in May 1998 when she was working at a small food company and a TV producer approached her, asking her to audition for one of his new shows. She hosted Christine Cushing Live and Dish It Out on Food Network Canada, and Fearless in the Kitchen on the Oprah Winfrey network in Canada.

Ina Garten American author and television presenter

Ina Rosenberg Garten is an American author, host of the Food Network program Barefoot Contessa, and a former staff member of the White House Office of Management and Budget. She was primarily mentored by Eli Zabar, Anna Pump, and food connoisseur Martha Stewart. Among her dishes are cœur à la crème, celery root remoulade, pear clafouti, and a simplified version of beef bourguignon. Her culinary career began with her gourmet food store, Barefoot Contessa; Garten then expanded her activities to several best-selling cookbooks, magazine columns, self-branded convenience products, and a popular Food Network television show.

<i>Barefoot Contessa</i> American television Food Network cooking show

Barefoot Contessa is an American cooking show that premiered November 30, 2002, on Food Network, and is currently the oldest show on the network's daytime schedule. Hosted by celebrity chef Ina Garten, each episode features Garten assembling dishes of varying complexity. Though her specialty is French cuisine, she occasionally prepares American, Asian, British or Italian foods. Her show also gives tips on decorating and entertaining.

Swiffer Procter & Gamble household cleaning product

Swiffer is an American brand of cleaning products that is made by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business model, whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product. Swiffer has become a half-billion dollar brand in fifteen countries.

Curtis Stone Australian chef, author and television personality

Curtis Travis Stone is an Australian celebrity chef, author and television personality. Stone has been the fresh food and recipes ambassador for Coles Supermarkets in Australia since 2010.

<i>Americas Test Kitchen</i> US television program

America's Test Kitchen is a half-hour long cooking show broadcast by PBS and Create. The program currently is co-hosted by Julia Collin Davison and Bridget Lancaster.

Emeril Lagasse American celebrity chef and restaurateur (born 1959)

Emeril John Lagassé III is an American celebrity chef, restaurateur, television personality, cookbook author, and National Best Recipe award winner for his "Turkey and Hot Sausage Chili" recipe in 2003. He is a regional James Beard Award winner, known for his mastery of Creole and Cajun cuisine and his self-developed "New New Orleans" style.

Lynns Paradise Cafe

Lynn's Paradise Cafe was a restaurant in The Highlands neighborhood of Louisville, Kentucky. It had been open since 1991, originally in the Crescent Hill neighborhood, until it moved into a former grocery store in The Highlands. It had been featured on The Oprah Winfrey Show and Throwdown! with Bobby Flay on Food Network, where Lynn Winter, founder and chef, defeated Bobby Flay in a breakfast contest.

Robin Miller has been a TV personality, food writer and nutritionist since 1990 and she is the author of ten books, including Robin Takes 5 and the New York Times bestseller, Quick Fix Meals. Her popular show, Quick Fix Meals with Robin Miller, aired on Food Network for 5 years. She currently lives in Scottsdale, AZ with her two sons.

The fourth season of the American reality television series The Next Food Network Star premiered on Sunday, June 1, 2008. Food Network executives, Bob Tuschman and Susie Fogelson, were joined by Bobby Flay as the Selection Committee for this season, which was filmed early 2008 in New York, New York and Las Vegas, Nevada.

Oprah Winfrey American talk show host, actress, producer, and author

Oprah Gail Winfrey is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, The Oprah Winfrey Show, broadcast from Chicago, which was the highest-rated television program of its kind in history and ran in national syndication for 25 years, from 1986 to 2011. Dubbed the "Queen of All Media", she was the richest African-American of the 20th century, was once the world's only black billionaire, and the greatest black philanthropist in U.S. history. By 2007, she was sometimes ranked as the most influential woman in the world.

Anna & Kristina's Grocery Bag was a Canadian television series that aired on the W Network and OWN Network in Canada, as well as 13 other countries around the world. Similar to the series The Shopping Bags, produced and hosted by Anna Wallner and Kristina Matisic, this series focuses on the kitchen, putting cookbooks, kitchen products, and cooking ingredients to the test.

Melissa dArabian American chef

Melissa Donovan d'Arabian is an American cookbook author and television show host. She won the fifth season of Food Network Star in 2009. Following her victory, she went on to host Ten Dollar Dinners on Food Network.

Kary Lyndsey Osmond is a Canadian who hosted Canadian Broadcasting Corporation's daytime cooking show Best Recipes Ever.

Whitney Leigh Miller Humphrey is an American chef who won the first season of the US version of MasterChef in 2010. Miller was named the first ever American MasterChef winner by MasterChef judges, Gordon Ramsay, Graham Elliot, and Joe Bastianich.

<i>Oprahs Lifeclass</i>

Oprah's Lifeclass is an American primetime television show hosted and produced by Oprah Winfrey, which aired on OWN: Oprah Winfrey Network. The series premiered on October 10, 2011.

Ronnie Woo

Ronnie Woo is an American chef, television personality, author, and former model. He hosted a cooking reality show, Food to Get You Laid, where he coached people in their homes to prepare meals using ingredients they already had, and has appeared on The Rachael Ray Show and The Today Show.

Nicole Gibbons American interior designer and television personality

Nicole Gibbons is an American interior designer, television personality, founder of the startup Clare, and design blogger. She is best known as the founder of the decorating and lifestyle blog So Haute, and for her frequent television appearances. She currently appears as a design expert on Home Made Simple, a home improvement reality show on the Oprah Winfrey Network. She is also the founder of Nicole Gibbons Studio, LLC, which specializes in high-end residential and commercial interior design. She splits her time between New York and Los Angeles, California.

Jesse Brune

Jesse Brune is a celebrity chef, personal trainer and lifestyle coach. He is best known for his roles on the reality television series Work Out on Bravo, Private Chefs of Beverly Hills on the Food Network, and Home Made Simple on the Oprah Winfrey Network (OWN). He is the co-founder and executive director of Project Service LA.

Whitney Michele Bond is an American television food personality, food blogger, social media consultant, and cookbook author.

References

  1. Forrester.com Archived September 12, 2007, at the Wayback Machine
  2. MMA Net Archived October 6, 2006, at the Wayback Machine
  3. Worldscreen.com Archived September 27, 2007, at the Wayback Machine
  4. Kondolojy, Amanda (July 31, 2013). "Soleil Moon Frye Joins OWN: Oprah Winfrey Network's 'Home Made Simple' as Host for Season Three". TV by the Numbers. Archived from the original on August 20, 2013.