Hope (cigarette)

Last updated

Hope
Hope cigarette 02.JPG
A Japanese pack of Hope cigarettes, with a text warning displayed
Product type Cigarette
Owner Japan Tobacco (Japan)
Produced by Japan Tobacco (Japan)
Country Empire of Japan
Introduced1931;93 years ago (1931)
DiscontinuedSeptember 1940, re-introduced in July 1, 1957;66 years ago (July 1, 1957)
Markets Empire of Japan, Japan [1] [2]
Previous ownersJapan Monopoly Corporation
Tagline"A new cigarette that made use of your dreams", "Persistent from the core", "SHORT IS GOOD", "HPM", "Choose! It was fun!" (Japan)
"Enjoy the great Hope freshness", "The largest selling luxury cigarette in the country", "The largest selling luxury luxury cigarette" (Philippines)
Carcinogenicity: IARC group 1

Hope is a brand of cigarette that refers to two unrelated entities; one produced in Japan by Japan Tobacco and the other produced in the Philippines by PMFTC.

Contents

Hope (Japan)

Hope is a long-selling product familiar with the names of "Short Hope" and "Shoppa" (it is the official product name to put the number of entries per package in parentheses). There was a Hope brand with a similar name which was introduced in 1931 and existed until September 1940, after Emperor Hirohito forbade any foreign-named brands, Hope was relaunched in 1957, but it is not related to the pre-war Hope. [3] It is the counterpart to Peace cigarettes [4] [5] [6]

Packaging

The bow and arrow of the package design reference the bow and arrow used by the Roman mythical figure Cupid. The color of the bow and arrow and the brand name are navy blue, light uses the color red, super light uses the color monotone and menthol uses the color green.

The design of Hope packages has a smaller proportion of li][o][etters of "HOPE" of the logotype compared to the originally released packs, the proportion such as the serif portion is thick (minor change in mid-November 1995, at the same time Tatar/nicotine, was 15mg and 1.3 mg and was changed to 14 mg and 1.2mg). Although other warning texts were inserted, it has kept the image since the introduction of the brand in 1957. This package was designed by Shirozu Shiozuka.

Hope Light was also released and, at the time of its launch, was adopted with a different design, unified design at the minor change of Hope in November 1995 (at the same time tar / nicotine values went from 11mg of tar and 1.0mg of nicotine to 9mg of tar and 0.8mg of nicotine), and the Super Lights and Menthol variants released after were the same as Hope, except that the color of the bow and arrow were different. Later, in September 2009, the Super Light was changed, instead of featuring the traditional silver arrows, it featured monotone to craft tones, and in October of that year the Light and Menthol variants also complied with the Super Light as it was renewed to a craft style package. At the same time, the Light adopted a charcoal filter and the taste had been changed.

The pack design was once again changed in February 2014, [7] based on the design of Hope, the bow and arrow would be arranged in three dimensions and a shadow would be placed in the character of "HOPE". The design was once again unified with all 4 variants.

"Hope Dry Gold" which was released for a limited time from April 2014 (the whole pack was gold) as well as "Hope Sour Red" (which had an entirely red pack) [8] which was also released for a limited time from November 2014. "Hope Hot Black" (which has an entirely black pack) and "Hope Passion Yellow" (the pack is entirely yellow) were also released for a limited time. [9] The basic design is the same for other models, however, "Hot Black" and "Passion Yellow" were designed on the left side.

In addition, in the inner pack other than Hope, before the renewal in February 2014, a different illustration was drawn depending on the issue. For example, there was a hidden playful spirit such as a drawing of a drawing that a Samurai draws a bow and arrow, and a hand of a scissors was drawn. Cardboard was embossed in the initial package (different wrapping paper also varied depending on the brand name).

Products

Below are all the variants of Hope cigarettes, with the levels of tar and nicotine included.

NameRelease dateDate of discontinuancePrice in ¥Tar (mg)Nicotine

(mg)

Description
Hope (10)July 1, 1957Still available230 Yen141.1Navy / Plain filter
Hope (20)July 1964July 2002260 Yen201.7Common name: Long Hope / King size.
Hope LightMarch 2, 1992Still available230 Yen90.8Red / charcoal filter. Changes in taste from mid October 2009 and changed from plain filter to charcoal filter.
Hope SuperlightJuly 1, 2004 (Hokkaido only)Still available230 Yen60.5Monotone / charcoal filter. Expanding sales nationwide from April 25, 2005.
Hope MentholMay 15, 2003 (Aichi Prefecture only)Still available230 Yen80.6Green / Plain filter. Expanding sales nationwide from May 2004.
Hope Dry GoldApril 2014Around May 2014230 Yen121.0Gold (whole box) / charcoal filter / limited release on sale (ginger flavor).
Hope Sour RedApril 2014Around May 2014230 Yen80.7Green Red (whole box) / charcoal filter / limited release on sale (cherry flavor).
Hope Hot BlackEarly November 2014Still available230 Yen90.8Black (whole box / bow and arrow is vermillion) / charcoal filter / limited release on sale (spicy flavor).
Hope Passion YellowEarly November 2014Still available230 Yen60.5Yellow (whole box / bow and arrow is orange) / charcoal filter / limited release on sale (passion fruit flavor)

Hope (20), which was once sold, was a soft package with a long size (later king size). It is known as "Long Hope". The mark of the bow and arrow of the package is red, close to vermillion and is slightly smaller than the current Hope. In addition, the logo type of this package is the difference between the normal one is Roman body "HOPE", and the difference is seen that it the "Century Gothic" and "hope". Despite the fact that all current Hope variants are of the same regular size, it is called "short hope" because of the existence of this former Hope (20). Nakajima's writers also love it, and they also appear during the work.

Hope (Philippines)

In the Philippines, Hope is a brand owned by Fortune Tobacco Corporation and is manufactured and distributed by PMFTC, Inc. It is unrelated to Japan Tobacco's Hope brand, although the Philippine brand renders the Hope brand name in a similar typeface. It sold as a mentholated cigarette in 100-mm and 85-mm sticks. It is labeled with the word "Luxury" beneath the Hope brand name.

The brand was advertised on the basis of "mentholated freshness". The television commercials showed foreign talents engaged in exhilarating Western leisure activities like skydiving, wakeboarding and boat racing to drive home the "freshness" story. The commercials were made even more popular with its jingle, sang by a 21-year-old Claire de la Fuente, a Karen Carpenter sound-alike. [10] The advertisements lasted from 1975 until 2006. Since January 1, 2007, all tobacco advertising on radio and television has since been banned. [11] [12]

See also

Related Research Articles

<span class="mw-page-title-main">Japan Tobacco</span> Japanese cigarette manufacturing company

The Japan Tobacco Inc. (JT) is a Japanese diversified tobacco company. It was established in 1985 as a tokushu gaisha that inherited the right to monopolize and manufacture cigarettes from the Japan Tobacco and Salt Public Corporation and required the government to hold at least 50% of its shares. In addition to tobacco, JT diversified its businesses, establishing the pharmaceutical research institute in 1993 and making a full-scale entry into the food and beverage industry in 1998. In 2008, it acquired the food manufacturer Katokichi, now TableMark, as a wholly-owned subsidiary, integrating its food business.

<span class="mw-page-title-main">Parliament (cigarette)</span> American brand of cigarettes

Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.

<span class="mw-page-title-main">Natural American Spirit</span> American cigarette brand

Natural American Spirit, often referred to simply as American Spirit, is an American brand of cigarettes and other tobacco products, currently owned by Reynolds American and manufactured by the Santa Fe Natural Tobacco Company.

Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.

Newport is an American brand of menthol cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company. The brand was originally named for the seaport of Newport, Rhode Island.

<span class="mw-page-title-main">Silk Cut</span> British brand of cigarettes

Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco. The packaging is characterised by a distinctive stark white packet with the brand name in a purple, blue, red, silver, white or green square.

<span class="mw-page-title-main">Eve (cigarette)</span> American brand of cigarettes

Eve is an American brand of cigarettes currently owned and manufactured by the Liggett Group in the United States. Outside of the U.S., Philip Morris International is the manufacturer of the brand.

<span class="mw-page-title-main">Menthol cigarette</span> Cigarette flavored with the compound menthol

A menthol cigarette is a cigarette infused with the compound menthol which imparts a “minty” flavor to the smoke. Menthol also decreases irritant sensations from nicotine by desensitizing receptors, making smoking feel less harsh compared to regular cigarettes. Some studies have suggested that they are more addictive. Menthol cigarettes are just as hard to quit and are just as harmful as regular cigarettes.

<span class="mw-page-title-main">LD (cigarette)</span> Russian cigarette brand

LD is an international brand of cigarettes, currently owned by Japan Tobacco. In the United States, it is manufactured in Turkey for JT International U.S.A. it is said that only the toughest guys smoke LD

f6 (cigarette) German cigarette brand

f6 is a German cigarette brand owned by Philip Morris International and produced by the f6 Cigarettenfabrik Dresden GmbH.

<span class="mw-page-title-main">Ventilated cigarette</span> Cigarette that delivers a lower concentration of chemicals than regular cigarettes

Ventilated cigarettes are considered to have a milder flavor than regular cigarettes. These cigarette brands may be listed as having lower levels of tar ("low-tar"), nicotine, or other chemicals as "inhaled" by a "smoking machine". However, the scientific evidence is that switching from regular to light or low-tar cigarettes does not reduce the health risks of smoking or lower the smoker's exposure to the nicotine, tar, and carcinogens present in cigarette smoke.

<span class="mw-page-title-main">Seven Stars (cigarette)</span> Japanese cigarette brand

Seven Stars is a brand of cigarettes produced by Japan Tobacco.

<span class="mw-page-title-main">Caster (cigarette)</span> Japanese cigarette brand

Caster was a Japanese brand of cigarettes that was owned and manufactured by Japan Tobacco.

<span class="mw-page-title-main">Pianissimo Peche</span> Japanese cigarette brand

Pianissimo is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.

<span class="mw-page-title-main">Peace (cigarette)</span> Japanese cigarette brand

Peace is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco. The brand is produced exclusively in Japan.

<span class="mw-page-title-main">Sakura (cigarette)</span>

Sakura was a Japanese brand of cigarettes that was owned and manufactured by Japan Tobacco.

<span class="mw-page-title-main">Golden Bat (cigarette)</span> Japanese filterless cigarette brand

Golden Bat, or Kinshi as it was known from 1940 to May 1949, is a Japanese filterless brand of cigarettes, currently owned and manufactured by Japan Tobacco.

Senoussi was a German brand of cigarettes that was owned and manufactured by Reemtsma, a division of Imperial Tobacco. The brand was discontinued in 2002.

<span class="mw-page-title-main">Black Devil (cigarette)</span> Dutch cigarette brand

Black Devil is a Dutch brand of cigarettes, currently owned and manufactured by Heupink & Bloemen.

<span class="mw-page-title-main">Level (cigarette)</span> Swedish cigarette brand

Level is a Swedish brand of cigarettes, currently owned and manufactured by JTI Sweden, a subsidiary of Japan Tobacco.

References

  1. ↑ "BrandHope - Cigarettes Pedia". Cigarettespedia.com. Retrieved January 30, 2018.
  2. ↑ "Brands". Cigarety.by. Retrieved January 30, 2018.
  3. ↑ "All four products of the Hope line to be redesigned | JT Global Site". Archived from the original on March 5, 2016. Retrieved October 9, 2015.
  4. ↑ "Cigarette packaging in Japan | PingMag : Art, Design, Life – from Japan". Archived from the original on October 21, 2015. Retrieved July 16, 2009.
  5. ↑ "Archived copy". Archived from the original on July 20, 2011. Retrieved July 30, 2009.{{cite web}}: CS1 maint: archived copy as title (link)
  6. ↑ "Hope". Zigsam.at. Retrieved January 30, 2018.
  7. ↑ "2014年2月中旬、『ホープ』全4銘柄リニューアル - JTウェブサイト". Jti.co.jp. Retrieved January 30, 2018.
  8. ↑ "2014年4月上旬、『ホープ・ドライゴールド』『ホープ・サワーレッド』新発売（期間限定） - JTウェブサイト". Jti.co.jp. Retrieved January 30, 2018.
  9. ↑ "2014年11月上旬、『ホープ・ホットブラック』『ホープ・パッションイエロー』新発売（期間限定） - JTウェブサイト". Jti.co.jp. Retrieved January 30, 2018.
  10. ↑ "107. A Light of Hope: HOPE CIGARETTES, 1979". Isamunangpatalastas.blogspot.nl. May 4, 2017. Retrieved January 30, 2018.
  11. ↑ Jose Atienza (June 28, 2012). "HOPE Luxury Cigarette Wakeboard TVC". YouTube . Retrieved January 30, 2018.[ dead YouTube link ]
  12. ↑ "1990s Hope Cigarette Commercial by Optimusprimal - Dailymotion". Dailymotion.com. January 3, 2015. Retrieved January 30, 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.