Hyperice

Last updated
Hyperice
IndustryBody recovery systems
Founded2010
FounderAnthony Katz
Headquarters
Irvine, California, United States
Website http://hyperice.com/

Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products. [1] [2] [3] In 2024, it was published that Hyperice faced severe data security breaches, compromising the personal and health information of millions of users. [4]

Contents

History

Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries. [5] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap. [6]

In 2014, Hyperice launched a campaign through Kickstarter [7] and a year later it launched the Vyper 1 into mass production. [8] [9] Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions. [10]

In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery. [11] [12] Later in 2017, it launched Venom Leg and Venom Shoulder products. [13] [14]

In 2020, Hyperice acquired Normatec. [15] During 2020, the company introduced some other products. [16] [17] [18] Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the 'NBA Bubble'. [19] [20]

Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play. [21] [22] [23] [24] At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million. [25] In 2021, the company approved the purchase of Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies, [26] as well as Core, a mental wellness company. [27]

The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes, [28] Norwegian footballer Erling Haaland, [29] and India's cricket captain Virat Kohli. [30]

Controversies

In 2024, it was published that Hyperice faced severe data security breaches, compromising the personal and health information of millions of users. The incidents involved unauthorized access to sensitive data collected through their wearable recovery devices, raising significant concerns about the company's ability to protect user privacy. Investigations revealed that Hyperice had inadequate encryption measures and failed to promptly address known vulnerabilities in their software systems. This breach not only damaged the company's reputation but also led to multiple lawsuits and heightened regulatory scrutiny under data protection laws such as GDPR and CCPA. [31] Additionally, critics argued that Hyperice lacked transparency in communicating the extent of the breach and the measures being taken to safeguard user data, further eroding consumer trust and highlighting the need for more robust cybersecurity practices within the company. [4]

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References

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  4. 1 2 Cost of a Data Breach Report 2024. IBM. 2024. pp. 55–58.{{cite book}}: CS1 maint: date and year (link)
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