Industry | Marketing technology software |
---|---|
Founded | 2001 |
Successor | Proxama Ltd. |
Headquarters | Norwich |
Products | Wireless technology digital content |
![]() | This article contains content that is written like an advertisement .(October 2010) |
Hypertag was a British marketing technology company founded in 2001 and purchased by Proxama Ltd in 2011.
Established in 2001 and headquartered in Norwich, Hypertag supplied proprietary proximity marketing technology to brands. [1] [2] [3] The company aimed for consumer's mobile phones based on their proximity to a physical location through the utilization of short-range mobile wireless technologies including Bluetooth, Infrared, Wi-Fi, and NFC. [1]
Hypertag's offered free downloading of digital content directly to consumer's mobile phones, such as, wallpapers, video clips, games, music clips, vouchers, documents, web links, or mobile applications. Hypertag also attempted to integrate its systems with certain third-party infrastructure providers, such as in-store advertising display screen providers, and was utilized by brands like O2, Vodafone, Peugeot, and CNN. The company also implemented it's systems at visitor attractions, owned by the Royal Institution and English Heritage.[ citation needed ]
As an example, campaign in 2005, posters advertising a new Gorillaz single DARE were established in Sydney and Melbourne, Australia in September 2005. The posters contained Hypertag technology allowing passers-by to download a 40-second ringtone of the song DARE to their mobile phones.[ citation needed ]
The technology was also used by the band New Order in advertisements for their album Waiting for the Sirens' Call , and in 2008, Hypertag won a gold award for best location-based advertising technology at the Mobile Advertising and Marketing Awards.[ citation needed ]
Hypertag was bought by Proxama Ltd on 14 January 2011. [4]
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location-based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games.
A SIM lock, simlock, network lock, carrier lock or (master) subsidy lock is a technical restriction built into GSM and CDMA mobile phones by mobile phone manufacturers for use by service providers to restrict the use of these phones to specific countries and/or networks. This is in contrast to a phone that does not impose any SIM restrictions.
SK Telecom Co., Ltd., abbreviated as SKT is a South Korean wireless telecommunications operator and former film distributor and is part of the SK Group, one of the country's largest chaebols. It leads the local market with 50.5 percent share as of 2008. SK Telecom is the largest wireless carrier in South Korea, with 27.019 million subscribers as of Q4 2017.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.
Hisense Group is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong Province, China. Televisions are the main products of Hisense, and it is the largest TV manufacturer in China by market share since 2004. Hisense is also an OEM, so some of its products are sold to other companies and carry brand names not related to Hisense.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Karbonn is an Indian multinational electronics company, headquartered in Delhi. The company was founded in March 2009 and manufactures feature phones, smartphones, tablets and mobile phone accessories. Karbonn is a joint venture between United Telelinks Ltd., a Bangalore-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi.
MobileBits Corporation is an American marketing technology/advertising company that operated a pure brand mobile marketing and engagement network called Samy and which markets a software platform for developing mobile shopping applications.
An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API), and typically provides embed codes or links that allow others to view the video content.
Automatic content recognition (ACR) is a technology used to identify content played on a media device or presented within a media file. Devices with ACR can allow for the collection of content consumption information automatically at the screen or speaker level itself, without any user-based input or search efforts. This information may be collected for purposes such as personalized advertising, content recommendations, sale to customer data aggregators and other applications.