A location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games.
Ultra-wideband is a radio technology that can use a very low energy level for short-range, high-bandwidth communications over a large portion of the radio spectrum. UWB has traditional applications in non-cooperative radar imaging. Most recent applications target sensor data collection, precise locating, and tracking. UWB support started to appear in high-end smartphones in 2019.
Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm (1.57 in) or less. NFC offers a low-speed connection through a simple setup that can be used to bootstrap more capable wireless connections. Like other "proximity card" technologies, NFC is based on inductive coupling between two so-called antennas present on NFC-enabled devices—for example a smartphone and a printer—communicating in one or both directions, using a frequency of 13.56 MHz in the globally available unlicensed radio frequency ISM band using the ISO/IEC 18000-3 air interface standard at data rates ranging from 106 to 848 kbit/s.
A mobile phone feature is a capability, service, or application that a mobile phone offers to its users. Mobile phones are often referred to as feature phones, and offer basic telephony. Handsets with more advanced computing ability through the use of native code try to differentiate their own products by implementing additional functions to make them more attractive to consumers. This has led to great innovation in mobile phone development over the past 20 years.
Object hyperlinking is a term that refers to extending the Internet to objects and locations in the real world. Object hyperlinking aims to extend the Internet to the physical world by attaching tags with URLs to tangible objects or locations. These object tags can then be read by a wireless mobile device and information about objects and locations retrieved and displayed.
Founded in 2001 and based in Norwich.Hypertag is a supplier of proprietary proximity marketing technology. It predominantly sells this to brands, allowing them to connect to consumers’ mobile phones based on their proximity to a physical location using short-range mobile wireless technologies such as Bluetooth, Infrared, Wi-Fi and NFC.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Virtual graffiti consists of virtual or digital media applied to public locations, landmarks or surfaces. Virtual graffiti applications utilize augmented reality and ubiquitous computing to anchor virtual graffiti to physical landmarks or objects in the real world. The virtual content can then be viewed through digital devices. Virtual graffiti is aimed at delivering messaging and social multimedia content to mobile applications and devices based on the identity, location, and community of the user.
An indoor positioning system (IPS) is a network of devices used to locate people or objects where GPS and other satellite technologies lack precision or fail entirely, such as inside multistory buildings, airports, alleys, parking garages, and underground locations.
Asset tracking refers to the method of tracking physical assets, either by scanning barcode labels attached to the assets or by using tags using GPS, BLE, LoRa, or RFID which broadcast their location. These technologies can also be used for indoor tracking of persons wearing a tag.
The W3C Geolocation API is an effort by the World Wide Web Consortium (W3C) to standardize an interface to retrieve the geographical location information for a client-side device. It defines a set of objects, ECMAScript standard compliant, that executing in the client application give the client's device location through the consulting of Location Information Servers, which are transparent for the application programming interface (API). The most common sources of location information are IP address, Wi-Fi and Bluetooth MAC address, radio-frequency identification (RFID), Wi-Fi connection location, or device Global Positioning System (GPS) and GSM/CDMA cell IDs. The location is returned with a given accuracy depending on the best location information source available.
DASH7 Alliance Protocol (D7A) is an open-source wireless sensor and actuator network protocol, which operates in the 433 MHz, 868 MHz and 915 MHz unlicensed ISM band/SRD band. DASH7 provides multi-year battery life, range of up to 2 km, low latency for connecting with moving things, a very small open-source protocol stack, AES 128-bit shared-key encryption support, and data transfer of up to 167 kbit/s. The DASH7 Alliance Protocol is the name of the technology promoted by the non-profit consortium called the DASH7 Alliance.
A mobile broadband modem, also known as wireless modem or cellular modem, is a type of modem that allows a personal computer or a router to receive wireless Internet access via a mobile broadband connection instead of using telephone or cable television lines. A mobile Internet user can connect using a wireless modem to a wireless Internet Service Provider (ISP) to get Internet access.
Mobile security, or mobile device security, is the protection of smartphones, tablets, and laptops from threats associated with wireless computing. It has become increasingly important in mobile computing. The security of personal and business information now stored on smartphones is of particular concern.
The Sony Xperia acro S is a dust- and water-resistant Android smartphone produced and developed by Sony Mobile Communications.
iSIGN Media (iSIGN) is a proximity marketing company headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, British Columbia and Tampa, Florida. The company uses Bluetooth, mobile, WiFi and location-aware technologies to deliver rich-media, permission-based messages at designated locations or at events, such as Super Bowl XLVII. The company installs smart antenna technology to enable customers to deliver commercial offers while protecting consumer privacy.
Nearables are a type of smart object. They are everyday items that have small, wireless computing devices attached to them. These devices can be equipped with a variety of sensors and work as transmitters to broadcast digital data through a variety of methods, but they usually use the Bluetooth Smart protocol. Due to this, these objects are able to provide mobile devices in range with information about their location, state and immediate surroundings. The word 'nearables' is a reference to wearable technology – electronic devices worn as part of clothing or jewellery.
Mobile location analytics (MLA) is a type of customer intelligence and refers to technology for retailers, including developing aggregate reports used to reduce waiting times at checkouts, improving store layouts, and understanding consumer shopping patterns. The reports are generated by recognizing the Wi-Fi or Bluetooth addresses of cell phones as they interact with store networks.
Bluetooth beacons are hardware transmitters — a class of Bluetooth Low Energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets and other devices to perform actions when in close proximity to a beacon.
Roy Want is a computer scientist born in London, United Kingdom in 1961. He received his PhD from Cambridge University (UK) in 1988 for his work on multimedia Distributed Systems; and is known for his work on indoor positioning, mobile and ubiquitous computing, automatic identification and the Internet of Things (IoT). He lives in Silicon Valley, California, and has authored or co-authored over 150 papers and articles on mobile systems, and holds 100+ patents. In 2011 he joined Google as a senior research scientist, and is in the Android group. Previous roles include senior principal engineer at Intel, and principal scientist at Xerox PARC...
