Impulse Economy

Last updated
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
Impulse economy.jpg
Author Gary Schwartz
Country United States Canada
LanguageEnglish
Subject Economy
Publisher Atria Books
Publication date
November 1, 2011
Media typePrint (Hardcover
Pages240
ISBN 978-1-4516-7186-5

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.

The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012.

The Impulse Economy was the first NFC enabled "smart book". [1] RFID stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book. [2]

The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?" [3]

Related Research Articles

<span class="mw-page-title-main">Smartphone</span> Handheld mobile device

A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet, and multimedia functionality, alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by pre-included and third-party software, and support wireless communications protocols.

<span class="mw-page-title-main">Mobile payment</span> Payment services via a mobile device

Mobile payment is any of various payment processing services operated under financial regulation and performed from or via a mobile device, as the cardinal class of digital wallet. Instead of paying with cash, cheque, or credit cards, a consumer can use a payment app on a mobile device to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only in the 21st century that the technology to support such systems has become widely available.

<span class="mw-page-title-main">Will Durant</span> American historian, philosopher and writer (1885–1981)

William James Durant was an American writer, historian, and philosopher. He became best known for his work The Story of Civilization, which contains 11 volumes and details the history of eastern and western civilizations. It was written in collaboration with his wife, Ariel Durant, and published between 1935 and 1975. He was earlier noted for The Story of Philosophy (1926), described as "a groundbreaking work that helped to popularize philosophy".

<span class="mw-page-title-main">Near-field communication</span> Radio communication established between devices by bringing them into proximity

Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm or less. NFC offers a low-speed connection through a simple setup that can be used to bootstrap more-capable wireless connections. Like other "proximity card" technologies, NFC is based on inductive coupling between two so-called antennas present on NFC-enabled devices—for example a smartphone and a printer—communicating in one or both directions, using a frequency of 13.56 MHz in the globally available unlicensed radio frequency ISM band using the ISO/IEC 18000-3 air interface standard at data rates ranging from 106 to 424 kbit/s.

<span class="mw-page-title-main">Mobile device</span> Small, hand-held computing device

A mobile device is a computer small enough to hold and operate in the hand. Handheld computer devices will typically have a LCD or OLED flat screen interface, providing a touchscreen interface with digital buttons and keyboard or physical buttons along with a physical keyboard. Many such devices can connect to the Internet and connect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, the ability to place and receive voice and video telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium-ion battery. Mobile devices may run mobile operating systems that allow third-party applications to be installed and run.

<span class="mw-page-title-main">Simon & Schuster</span> American publishing company

Simon & Schuster is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publisher in the United States, publishing 2,000 titles annually under 35 different imprints.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.

<span class="mw-page-title-main">Contactless payment</span> Technology enabling payment without physical contact

Contactless payment systems are credit cards and debit cards, key fobs, smart cards, or other devices, including smartphones and other mobile devices, that use radio-frequency identification (RFID) or near-field communication for making secure payments. The embedded integrated circuit chip and antenna enable consumers to wave their card, fob, or handheld device over a reader at the point of sale terminal. Contactless payments are made in close physical proximity, unlike other types of mobile payments which use broad-area cellular or WiFi networks and do not involve close physical proximity.

Mobile ticketing is the process whereby customers order, pay for, obtain, and validate tickets using mobile phones. A mobile ticket contains a verification unique to the holder's phone. Mobile tickets reduce the production and distribution costs associated with paper-based ticketing for operators by transferring the burden to the customer, who is required to contribute the cost of the physical device (smartphone) and internet access to the process. As a result of these prerequisites, and in contrast to paper-based systems, mobile ticketing does not follow the principles of universal design.

Scribd Inc. is an American e-book and audiobook subscription service that includes one million titles. Scribd hosts 60 million documents on its open publishing platform.

<span class="mw-page-title-main">William Kent Krueger</span> American novelist

William Kent Krueger is an American novelist and crime writer, best known for his series of novels featuring Cork O'Connor, which are set mainly in Minnesota. In 2005 and 2006, he won back-to-back Anthony Awards for best novel. In 2014, his stand-alone book Ordinary Grace won the Edgar Award for Best Novel of 2013. In 2019, This Tender Land was a on the New York Times bestseller list for nearly six months.

Michael Mosley is a British television journalist, producer, presenter, and former doctor who has worked for the BBC since 1985. He is probably best known as a presenter of television programmes on biology and medicine and his regular appearances on The One Show.

<span class="mw-page-title-main">O2 (UK)</span> British telecommunications provider

O₂ UK is a British telecommunications services provider, headquartered in Slough, England. It operates under the O2 brand. It is owned by Virgin Media O2, a 50:50 joint venture between Telefónica and Liberty Global. O2 is the UK's largest mobile network operator, with 31.3 million subscribers as of September 2021.

In the video game industry, digital distribution is the process of delivering video game content as digital information, without the exchange or purchase of new physical media such as ROM cartridges, magnetic storage, optical discs and flash memory cards. This process has existed since the early 1980s, but it was only with network advancements in bandwidth capabilities in the early 2000s that digital distribution became more prominent as a method of selling games. Currently, the process is dominated by online distribution over broadband Internet.

CIPURSE is an open security standard for transit fare collection systems. It makes use of smart card technologies and additional security measures.

<span class="mw-page-title-main">Amy Hill Hearth</span> American journalist and author

Amy Hill Hearth is an American journalist and author who specializes in stories about women. She is the author or co-author of eight nonfiction books, including the oral history Having Our Say: The Delany Sisters' First 100 Years, a New York Times bestseller for 113 weeks, according to its archives.

Sony Xperia TX is an Android high-end smartphone from Sony Mobile Communications introduced on 29 August 2012, the Xperia TX is a version of the Sony Xperia GX SO-04D which was launched in May 2012 in Japan. It is Sony's first smartphone built on Qualcomm's Snapdragon S4 (MSM8260A) platform. The Xperia TX was officially released in October 2012 in three colors: Black, White and Pink.

A projector phone is a mobile phone that contains a built-in pico projector.

<span class="mw-page-title-main">Atria Publishing Group</span> General interest publisher and a division of Simon & Schuster

Atria Publishing Group is a general interest publisher and a division of Simon & Schuster. The publishing group launched as Atria Books in 2002. The Atria Publishing Group was later created internally at Simon & Schuster to house a number of imprints including Atria Books, Atria Trade Paperbacks, Atrai Books Espanol, Atria Unbound, Washington Square Press, Emily Bestler Books, Atria/Beyond Words, Cash Money Content, Howard Books, Marble Arch Press, Strebor Books, 37 Ink, Keywords Press and Enliven Books. Atria is also known for creating innovative imprints and co-publishing deals with African-American writers as well as known for experimenting with digital or non-traditional print formats and authors.

References

  1. Christopher, Brown (October 28, 2011). "Atria Books publishes first NFC-enabled 'smart' book". NFC News. Retrieved October 28, 2011.
  2. Carolyn, Kellogg (October 28, 2011). "Do you want a smart book?". LA Times. Retrieved October 28, 2011.
  3. "Simon & Schuster: New & Notable Books". Simon & Schuster. Retrieved November 1, 2011.