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Author | Gary Schwartz |
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Country | United States Canada |
Language | English |
Subject | Economy |
Publisher | Atria Books |
Publication date | November 1, 2011 |
Media type | Print (Hardcover |
Pages | 240 |
ISBN | 978-1-4516-7186-5 |
The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint.
The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, Fast Shopper, Slow Store, was published in 2012.
The Impulse Economy was the first NFC enabled "smart book". [1] RFID stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book. [2]
The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?" [3]
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet, and multimedia functionality, alongside core phone functions such as voice calls and text messaging. Smartphones typically contain a number of metal–oxide–semiconductor (MOS) integrated circuit (IC) chips, include various sensors that can be leveraged by pre-included and third-party software, and support wireless communications protocols.
Mobile payment is any of various payment processing services operated under financial regulation and performed from or via a mobile device, as the cardinal class of digital wallet. Instead of paying with cash, cheque, or credit cards, a consumer can use a payment app on a mobile device to pay for a wide range of services and digital or hard goods. Although the concept of using non-coin-based currency systems has a long history, it is only in the 21st century that the technology to support such systems has become widely available.
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Near-field communication (NFC) is a set of communication protocols that enables communication between two electronic devices over a distance of 4 cm or less. NFC offers a low-speed connection through a simple setup that can be used to bootstrap more-capable wireless connections. Like other "proximity card" technologies, NFC is based on inductive coupling between two so-called antennas present on NFC-enabled devices—for example a smartphone and a printer—communicating in one or both directions, using a frequency of 13.56 MHz in the globally available unlicensed radio frequency ISM band using the ISO/IEC 18000-3 air interface standard at data rates ranging from 106 to 424 kbit/s.
A mobile device is a computer small enough to hold and operate in the hand. Handheld computer devices will typically have a LCD or OLED flat screen interface, providing a touchscreen interface with digital buttons and keyboard or physical buttons along with a physical keyboard. Many such devices can connect to the Internet and connect with other devices such as car entertainment systems or headsets via Wi-Fi, Bluetooth, cellular networks or near field communication (NFC). Integrated cameras, the ability to place and receive voice and video telephone calls, video games, and Global Positioning System (GPS) capabilities are common. Power is typically provided by a lithium-ion battery. Mobile devices may run mobile operating systems that allow third-party applications to be installed and run.
Simon & Schuster is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publisher in the United States, publishing 2,000 titles annually under 35 different imprints.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
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Mobile ticketing is the process whereby customers order, pay for, obtain, and validate tickets using mobile phones. A mobile ticket contains a verification unique to the holder's phone. Mobile tickets reduce the production and distribution costs associated with paper-based ticketing for operators by transferring the burden to the customer, who is required to contribute the cost of the physical device (smartphone) and internet access to the process. As a result of these prerequisites, and in contrast to paper-based systems, mobile ticketing does not follow the principles of universal design.
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Atria Publishing Group is a general interest publisher and a division of Simon & Schuster. The publishing group launched as Atria Books in 2002. The Atria Publishing Group was later created internally at Simon & Schuster to house a number of imprints including Atria Books, Atria Trade Paperbacks, Atrai Books Espanol, Atria Unbound, Washington Square Press, Emily Bestler Books, Atria/Beyond Words, Cash Money Content, Howard Books, Marble Arch Press, Strebor Books, 37 Ink, Keywords Press and Enliven Books. Atria is also known for creating innovative imprints and co-publishing deals with African-American writers as well as known for experimenting with digital or non-traditional print formats and authors.