A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
Pelmorex Corp. is a Canadian weather information and media company. Based in Oakville, Ontario, it is the owner of the Canadian specialty channels The Weather Network (English) and MétéoMédia (French), and their associated digital properties.
Sunil Bharti Mittal is an Indian billionaire businessman and philanthropist.He is the founder and chairperson of Bharti Enterprises, which has diversified interests in telecom, insurance, real estate, education, malls, hospitality, Agri and food besides other ventures. Bharti Airtel, the group's flagship company is one of the world's largest and India's largest telecom company with operations in 18 countries across Asia and Africa with a customer base of over 399 million. Bharti Airtel clocked revenues of over US$14.75 billion in FY2016. In 2023 he was ranked the 10th richest person in India by Forbes, with an estimated net worth of US$14.8 billion.
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."
Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
A mobile campaign is a campaign, usually marketing, advertising, or public relations-related, through which organizations contact their audience through SMS. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. The foundational function of mobile campaigns is regularly referred to as mobile marketing. A campaign's goal can have varied consumer consumption objectives including flashing, informing or engaging. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy. Online advertising is the second largest advertising spend at $113 billion, next to television's $196.5 billion. Near the introduction of mobile campaigns, they were primarily created to boost the impact of primary campaigns. A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol. Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show, and text to vote”. In 2012, there were over 131 million votes in a single night, setting the world mobile voting record. With over 90% of Americans having cell phones, and there being over 6.8 billion cell phones in circulation globally versus 2.4 billion with internet access, mobile campaigns are evolving to be the way of the future in advertising and consumer engagement.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
SSi Canada is a Canadian wireless broadband internet service provider primarily serving remote areas that lack terrestrial service options. SSi was established in 1990 by Jeffrey Philipp and is headquartered in Yellowknife, capital of the Northwest Territories. SSi is also a provider of Satellite Communication services, offered in locations that do not have terrestrial service options. They offer turnkey Internet systems to other ISPs. They have a local market serving all 25 communities in Nunavut and several in the Northwest Territories. These two territories account for 1/3 of Canada's landmass covering 3,439,296 km2 (1,327,920 sq mi). They also have an international market including Africa, Indonesia and Kiribati.
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe.
William D. Novelli was born in Bridgeville, PA. He is an executive, public relations professional, author and educator. He is currently Distinguished Professor of the Practice, McDonough School of Business, Georgetown University where he teaches in the MBA program and founded the Georgetown Business for Impact center. He also serves as the co-chair of the Coalition to Transform Advanced Care (C-TAC), an organization he co-founded in 2009 to improve advanced illness and end of life care in the U.S. He earlier co-founded Porter-Novelli, today a global public relations firm. Prior to joining the faculty at Georgetown in 2009, Bill was the CEO of AARP . He has been influential in American politics, especially in issues related to health and health care.
Neeraj Roy is an Indian businessman. He is the managing director and CEO of Hungama Digital Media Entertainment, which owns Hungama.com and Bollywood Hungama, and managing director of ArtistAloud.com. Under his leadership, Hungama today is South Asia's largest digital and mobile entertainment company. He is also the chairman of the Asia board of the Mobile Entertainment Forum.
Gian Mark Fulgoni is a British businessman, entrepreneur and market research consultant.
The Internet Advertising Bureau UK is the industry body for digital advertising in the United Kingdom, founded in 1997. It promotes a sustainable future for digital advertising and best practice for advertisers, agencies, and media owners. It is apparently related to the global Interactive Advertising Bureau.
Paul Palmieri is an American entrepreneur and business leader in the mobile telecommunications and digital advertising industries. He was the chairman and chief executive officer of Millennial Media (NYSE:MM), a company he co-founded in 2006 with Chris Brandenburg, until his resignation in January 2014. He is currently a Venture Advisor with New Enterprise Associates.
Satjiv Singh Chahil is an India-born American global inter-cultural and inter-disciplinary innovator and business executive. He has been described as a "mission-critical" leader whose "life’s work has been to make technology essential to the creative, moral, and fun-loving continuum of human existence."
Beverly Schwartz is an American behavioral scientist, business executive, non-profit leader and author specializing in social marketing and social entrepreneurship. From 2004-2016 she was the Vice President of Global Marketing of Ashoka: Innovators for the Public. Her book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World was honored with the 2013 Silver Nautilus Book Award and the 2013 Axiom Business Book Award. It has been translated into 4 additional languages - Spanish, Chinese, Japanese and Korean (Eijipress).
TubeMogul is an enterprise software company for brand advertising.
The Digital Advertising Alliance of Canada (DAAC) is a Canadian non-profit trade association.
Rich LeFurgy is an American advertising consultant and investor. The founding chairman of the Interactive Advertising Bureau, he left a senior position at a Madison Avenue agency in 1995, becoming one of the first advertising executives to shift from traditional to digital media. Described as the "godfather of internet advertising standards," LeFurgy was central to the development and adoption of the standards that guide online advertising.
