Hysteric Glamour

Last updated
Hysteric Glamour
IndustryFashion
Founded1984
FounderNobuhiko Kitamura
Headquarters
Japan

Hysteric Glamour is a Japanese designer label created by artist Nobuhiko Kitamura in 1984. [1]

Contents

Operations

The theme of the label is 1960s mass media, with t-shirts depicting musicians like Marc Bolan and the Sex Pistols, and art work by Andy Warhol. When it comes to the perception of Japanese Streetwear, anti-fashion is practically a given, but Hysteric Glamour was among the first to introduce such an unthinkable concept. The brand is well-known throughout the world for its disruptive slogans, colorful designs, and references to comic books and hippie culture. They give neon-blended pop T-shirts and leather jackets to anyone who is prepared to stand out. [2] The Hysteric Glamour label covers a wide variety of clothing including T-shirts, jeans, cardigans, frilly tank tops, mini dresses, and accessories.

There are currently 51 stores in Japan in areas like Harajuku, Aoyama, Shibuya and Shinjuku. International stores exist in Hong Kong, London and Paris, although there are no stores in the United States. [3]

Hysteric Glamour has been a staple in pop culture with artists like Gwen Stefani mentioning the brand in her song "Harajuku Girls".

Collaborations

Collaborations are the reason the brand is still well-known in the Tokyo fashion scene. HYSTERIC GLAMOUR does them frequently. [1]

Hysteric Glamour Sign Hysteric Glamour.jpg
Hysteric Glamour Sign

As of November 2013, Hysteric Glamour has partnered with Playboy to create fashion wear. [4]

On the 14 September 2017, Hysteric Glamour collaborated with Supreme. Included in the collaboration were belts, work jackets, jumpers, beanies, and coffee mugs. This was part of the F/W 17 collection. [5]

Hysteric Glamour collaborated with Supreme for the second time, in November 2024. Which included work jackets, work pants, T-shirts, sweatshirts, beanies, 5-panel hats, belts, and duvet bed covers. [6]

The Hysteric Glamour x Madhappy collaboration primarily dropped on 24 April, 2025. [7]

As of 10 December 2025, Hysteric Glamour is collaborating with GDC to release a winter collection on 13 December, 2025 [8]


References

  1. 1 2 "Your Ultimate Guide to Supreme's Latest Collaborator & Cult Japanese Brand Hysteric Glamour". Highsnobiety. 2017-09-13. Retrieved 2022-01-29.
  2. ↑ Garcia, Carley. "HYSTERIC GLAMOUR: The anti-fashion label still on trend | scrmbl". www.scrmbl.com. Archived from the original on 2025-09-10. Retrieved 2025-12-10.
  3. ↑ Coghlan, Timothy (2008-05-04). "Lacking in style" . Retrieved 2010-07-04.
  4. ↑ Wetherille, Kelly (1 November 2013). "Playboy Teams Up With Hysteric Glamour". WWD. Retrieved 5 November 2013.
  5. ↑ "Supreme Announce HYSTERIC GLAMOUR Collaboration". pausemag. 11 September 2017. Retrieved 12 October 2020.
  6. ↑ "Supreme/HYSTERIC GLAMOUR – Gallery – Supreme". supreme.com. Retrieved 2025-12-10.
  7. ↑ "Hysteric Glamour". Madhappy. Retrieved 2025-12-10.
  8. ↑ "NEWS｜HYSTERIC GLAMOUR" (in Japanese). 2025-12-09. Retrieved 2025-12-10.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.