I'll Never Forget What's'isname

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I'll Never Forget What's 'Isname
I'll Never Forget What's'isname VideoCover.jpeg
Directed by Michael Winner
Written byPeter Draper
Produced byMichael Winner
Starring Orson Welles
Oliver Reed
Carol White
Harry Andrews
Michael Hordern
Lyn Ashley
Frank Finlay
Cinematography Otto Heller
Edited by Bernard Gribble
Music by Francis Lai [1]
Universal Pictures
Scimitar Productions
Distributed by Rank Film Distributors
Release dates
  • 18 December 1967 (1967-12-18)(London)
  • April 18, 1968 (1968-04-18)(NYC)
Running time
99 minutes
CountryUnited Kingdom

I'll Never Forget What's 'Isname (title on the original British posters and on the DVD cover) or I'LL NEVER FORGET WHAT'S 'iSNAME (title on the original print, trailer and soundtrack album) is a 1967 British comedy-drama film directed and produced by Michael Winner. It stars Oliver Reed and Orson Welles. The film deals with creativity and commercialism.



The opening credits run as a man carries a large axe through the streets of London. He then enters an office and destroys a desk with the axe. The man, Quint (Oliver Reed) works for Dallafield Advertising alongside Lute (Orson Welles). Quint has a string of affairs with younger women despite being married. He begins to recall his torturous school days, and these memories entwine with the present.

Quint attempts to get back at his boss Jonathan Lute by making a negative commercial reusing themes from earlier in the film, including Lute saying "The number one product of all human endeavor is waste... waste." The commercial, advertising a Super-8 camera, talks about capturing events while you still can before everything is destroyed and discarded. It ends with Quint operating a car crusher and destroying numerous cameras. The commercial is hailed as a masterpiece, and wins an award, but Quint hurls the award into the River Thames, and escapes into Swinging London.



The soundtrack by Francis Lai was released on LP by Decca Records. [1]


The film received generally positive reviews. [2] [3] [4] [5] [6]


In the United States, the film was denied a MPAA seal of approval due to a scene between Oliver Reed and Carol White which supposedly implied cunnilingus. [2] Winner, in his audio commentary, said he considered the scene to show masturbation. The Catholic League inaccurately described it as "fellatio".[ citation needed ] Universal distributed the film through a subsidiary that was not a member of the MPAA. Along with a similar scene in Charlie Bubbles (1967), this helped to bring about the end of the Production Code in the US and its replacement with a ratings system.

The film has been incorrectly named as the first mainstream film to propose the use in the dialogue of fuck . In fact, the BBFC certified the film after demanding the removal, or at least obscuring, of the word fucking (via the sound of a car horn) in June 1967, three months later than Ulysses , which suffered heavier cuts. The error seems to have arisen because of a longstanding lack of easily obtainable film release date information.

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  1. 1 2 "Decca Issues Varied Spring LPs". Cash Box. 20 April 1968. p. 54.
  2. 1 2 Winner, Michael (2013). Michael Winner: Winner Takes All: A Life of Sorts. Pavilion Books. ISBN   978-1-909396-21-0.
  3. Schickel, Richard (17 May 1968). "A Bitter No-Exit from Success". Life. p. 12.
  4. Rexroat, Gary (14 October 1958). "Movie Depicts Society Vs. Arts". The Kentucky Kernel.
  5. Maltin, Leonard (2007). Leonard Maltin's 2008 Movie Guide . p.  655. ISBN   978-0-451-22186-5.
  6. Craddock, Jim, ed. (2006). VideoHound's Golden Movie Retriever 2007 . p.  430. ISBN   978-0-7876-8980-3.