"I'm Not Famous" is a song by American indie pop band AJR. It was released as the lead single of their fourth EP What Everyone's Thinking via the band's label AJR Productions on March 24,2016. It would later appear as the tenth track on their second studio album The Click (2017). The song lyrically takes pride in not being famous,listing positives while using upbeat pop instruments. Two music videos were released for the song.
After the success of their single "I'm Ready" and their debut studio album Living Room (2015),AJR received various fan questions about being famous.[2] The band would reply with "we're not famous",which inspired them to develop the song concept of "I'm Not Famous". The song aims to weaken society's obsession with fame,commentating on it to have listeners think less positively of it.[3]
A video for "I'm Not Famous" was directed and edited by AJR,and released on April 25,2016.[5] The video primarily takes place in the streets of New York City,with lead singer Jack Met publicly traversing the city in a onesie to prove that he's not famous.[6] The video was filmed with a budget of $100,using a local YouTube Space to film some scenes.[7] Another video for "I'm Not Famous" featuring Legendary Shots was released on September 6,2016,with the band performing in front of various stunts.[8]
Commercial performance
"I'm Not Famous" placed at number 25 on Sirius XM's Weekend Countdown for the week of August 27,2016.[9] The song had little streaming success upon release,amassing 1.6 million plays on Spotify within its first six months of release.[4] It received higher commercial performance after the band released "Weak",with the success of the single echoing onto "I'm Not Famous".[10]
↑ I'm Not Famous / Weak (US vinyl single liner notes). AJR. AJR Productions. 2016.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
↑ The Click (Media notes). AJR. AJR Productions. 2017.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
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