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| Editor | Jackie Keast |
|---|---|
| Categories | Australian film and television trade magazine |
| Frequency | Bi-monthly |
| Circulation | 13,000 |
| Publisher | Mark Kuban |
| Founded | 1997 |
| Company | The Intermedia Group |
| Country | Australia |
| Based in | Sydney |
| Language | English |
| Website | if |
IF Magazine, also known as Inside Film, IF: Australia's Filmmaker Magazine, and IF: The Magazine for Independent Filmmakers, is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand.
The magazine was founded in 1997 [1] by Stephen Jenner and David Barda, in Sydney. [2]
In April 2012 the 150th issue was published. [3] In June 2021, the 200th issue was published. [4]
Its former and long names include Inside Film, IF: Australia's Filmmaker Magazine, IF: The Magazine for Independent Filmmakers, [5] and IF Magazine: For Screen Content Professionals. [4]
IF Magazine is a bi-monthly print magazine [1] as well as a website, if.com.au, [6] serving as a trade publication for screen-content professionals in Australia and New Zealand. [7] [8]
The magazine's content includes original research in specially-commissioned articles [1] [9] that are unique. It covers Australian film and television, distribution, exhibition, digital media, marketing, finance, as well as detailed reporting on the Australian film industry. [1]
The magazine is available online by subscription on Informit from Issue 41 (February 2002). [10]
Inside Film is owned by The Intermedia Group. [6] [10]
As of 2017 [update] Jackie Keast is editor, [11] while Don Groves has been senior journalist since 2013. Groves formerly worked with Variety in Sydney and London, and has contributed regularly to Deadline Hollywood and SBS Film. [12]
In 2000, the magazine was the co-winner of the AACTA Byron Kennedy Award, along with Popcorn Taxi film festival. [2] [13]
IF Magazine ran the IF Awards [13] from 1999 until 2011, with various sponsors acquiring naming rights over the years. [14] The awards were determined by a national audience poll, which differentiated it from the Australian AACTA Awards, which are judged by industry professionals. [14] In 2012 it was announced that they would be put "on hold", owing to changing economic circumstances and competition with the AACTA Awards, which had moved to Sydney in 2011. [15] [14]