In the fields of Information Technology (IT) and Systems Management, IT operations analytics (ITOA) is an approach or method to retrieve, analyze, and report data for IT operations. ITOA may apply big data analytics to large datasets to produce business insights. [1] [2] In 2014, Gartner predicted its use might increase revenue or reduce costs. [3] By 2017, it predicted that 15% of enterprises will use IT operations analytics technologies. [2]
IT operations analytics (ITOA) (also known as advanced operational analytics, [4] or IT data analytics [5] ) technologies are primarily used to discover complex patterns in high volumes of often "noisy" IT system availability and performance data. [6] Forrester Research defined IT analytics as "The use of mathematical algorithms and other innovations to extract meaningful information from the sea of raw data collected by management and monitoring technologies." [7] Note, ITOA is different than AIOps, which focuses on applying artificial intelligence and machine learning to the applications of ITOA.
Operations research as a discipline emerged from the Second World War to improve military efficiency and decision-making on the battlefield. [8] However, only with the emergence of machine learning tech in the early 2000s could an artificially intelligent operational analytics platform actually begin to engage in the high-level pattern recognition that could adequately serve business needs. [1] A critical catalyst towards ITOA development was the rise of Google, which pioneered a predictive analytics model that represented the first attempt to read into patterns of human behavior on the Internet. IT specialists then applied predictive analytics to the IT Industry, coming forward with platforms that can sift through data to generate insights without the need for human intervention. [1]
Due to the mainstream embrace of cloud computing and the increasing desire for businesses to adopt more big data practices, the ITOA industry has grown significantly since 2010. A 2016 ExtraHop survey of large and mid-size corporations indicates that 65 percent of the businesses surveyed will seek to integrate their data silos either this year or the next. [9] The current goals of ITOA platforms are to improve the accuracy of their APM services, facilitate better integration with the data, and to enhance their predictive analytics capabilities.
ITOA systems tend to be used by IT operations teams, and Gartner describes seven applications of ITOA systems: [10]
In their Data Growth Demands a Single, Architected IT Operations Analytics Platform, Gartner Research describes five types of analytics technologies: [11]
A number of vendors operate in the ITOA space:
Business intelligence (BI) consists of strategies and technologies used by enterprises for the data analysis and management of business information. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance.
SAS is a statistical software suite developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics. SAS' analytical software is built upon artificial intelligence and utilizes machine learning, deep learning and generative AI to manage and model data. The software is widely used in industries such as finance, insurance, health care and education.
In the fields of information technology and systems management, application performance management (APM) is the monitoring and management of the performance and availability of software applications. APM strives to detect and diagnose complex application performance problems to maintain an expected level of service. APM is "the translation of IT metrics into business meaning ."
Passive monitoring is a technique used to capture traffic from a network by copying traffic, often from a span port or mirror port or via a network tap. It can be used in application performance management for performance trending and predictive analysis. Passive monitoring is also used in web performance optimization in the form of real user monitoring. E-commerce and media industries use real user monitoring to correlate site performance to conversions and engagement.
Operational intelligence (OI) is a category of real-time dynamic, business analytics that delivers visibility and insight into data, streaming events and business operations. OI solutions run queries against streaming data feeds and event data to deliver analytic results as operational instructions. OI provides organizations the ability to make decisions and immediately act on these analytic insights, through manual or automated actions.
Panopticon Software was a multi-national data visualization software company specializing in monitoring and analysis of real-time data. The firm was headquartered in Stockholm, Sweden. It partnered with software companies, including SAP, Thomson Reuters, Kx Systems, and One Market Data (OneTick). The company's name is derived from the Greek: 'pan' for all, 'optic' for sight. The company name is derived from the word panopticon which is an architectural concept originally intended to facilitate surveillance of prisons.
Business transaction management (BTM), also known as business transaction monitoring, application transaction profiling or user defined transaction profiling, is the practice of managing information technology (IT) from a business transaction perspective. It provides a tool for tracking the flow of transactions across IT infrastructure, in addition to detection, alerting, and correction of unexpected changes in business or technical conditions. BTM provides visibility into the flow of transactions across infrastructure tiers, including a dynamic mapping of the application topology.
Nastel Technologies is an information technology (IT) monitoring company that sells software for Artificial Intelligent IT Operations (AIOps), monitoring and managing middleware, transaction tracking and tracing, IT Operational Analytics (ITOA), Decision Support Systems (DSS) business transaction management (BTM) and application performance management (APM).
AppDynamics is a full-stack application performance management (APM) and IT operations analytics (ITOA) company based in San Francisco. The company focuses on managing the performance and availability of applications across cloud computing environments, IT infrastructure, network architecture, digital user experience design, application security threat detection, observability, and data centers. In March 2017, AppDynamics was acquired by Cisco for $3.7 billion. The software intelligence platform is used in enterprise and public sector SaaS applications such as the financial service sector, healthcare, telecom, manufacturing, and government for full-stack observability and IT infrastructure monitoring.
Sumo Logic, Inc. is a cloud-based machine data analytics company focusing on security, operations and BI use-cases. It provides log management and analytics services that use machine-generated big data. Sumo Logic was founded in April 2010 by ArcSight veterans Kumar Saurabh and Christian Beedgen, and is headquartered in Redwood City, California.
Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things (IoT). The rapid increase in the volume of raw event data generated by the digital world enables methods that go beyond demographics and other traditional metrics that tell us what kind of people took what actions in the past. Behavioral analysis focuses on understanding how consumers act and why, enabling predictions about how they are likely to act in the future. It enables marketers to make the right offers to consumer segments at the right time.
SAP HANA is an in-memory, column-oriented, relational database management system developed and marketed by SAP SE. Its primary function as the software running a database server is to store and retrieve data as requested by the applications. In addition, it performs advanced analytics and includes extract, transform, load (ETL) capabilities as well as an application server.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.
Wire data or wire image is the information that passes over computer and telecommunication networks defining communications between client and server devices. It is the result of decoding wire and transport protocols containing the bi-directional data payload. More precisely, wire data is the information that is communicated in each layer of the OSI model.
Paxata is a privately owned software company headquartered in Redwood City, California. It develops self-service data preparation software that gets data ready for data analytics software. Paxata's software is intended for business analysts, as opposed to technical staff. It is used to combine data from different sources, then check it for data quality issues, such as duplicates and outliers. Algorithms and machine learning automate certain aspects of data preparation and users work with the software through a user-interface similar to Excel spreadsheets.
Dynatrace, Inc. is a global technology company that provides a software observability platform based on artificial intelligence (AI) and automation. Dynatrace technologies are used to monitor, analyze, and optimize application performance, software development and security practices, IT infrastructure, and user experience for businesses and government agencies throughout the world.
Data center management is the collection of tasks performed by those responsible for managing ongoing operation of a data center. This includes Business service management and planning for the future.
Augmented Analytics is an approach of data analytics that employs the use of machine learning and natural language processing to automate analysis processes normally done by a specialist or data scientist. The term was introduced in 2017 by Rita Sallam, Cindi Howson, and Carlie Idoine in a Gartner research paper.
In IT operations, software performance management is the subset of tools and processes in IT Operations which deals with the collection, monitoring, and analysis of performance metrics. These metrics can indicate to IT staff whether a system component is up and running (available), or that the component is behaving in an abnormal way that would impact its ability to function correctly—much like how a doctor may measure pulse, respiration, and temperature to measure how the human body is "operating". This type of monitoring originated with computer network components, but has now expanded into monitoring other components such as servers and storage devices, as well as groups of components organized to deliver specific services and Business Service Management).