I Am Music (Playboi Carti album)

Last updated

I Am Music
Studio album by
Playboi Carti
Released2024
Recorded2021–2024
Label
Producer
Playboi Carti chronology
Whole Lotta Red
(2020)		I Am Music
(2024)
Singles from I Am Music
  1. "All Red"
    Released: September 13, 2024

I Am Music is the upcoming third studio album by the American rapper Playboi Carti, scheduled to be released sometime in 2024 through AWGE and Interscope Records. It is preceded by the single "All Red", and will serve as a follow-up to his second studio album Whole Lotta Red (2020).

Contents

Background and recording

Following the success of his second studio album, Whole Lotta Red (2020), Playboi Carti quickly began teasing new music. On March 10, 2021, just three months after Whole Lotta Red was released, Carti hinted at a new project on Instagram, stating: [1]

LeTs dr0p thiS new Album . w3 noT done [ sic ]. (Let's drop this new album. We not done.)

By August 23, 2021, he had revealed the album’s initial title, Narcissist, and set a release date for September 13, although the date ultimately passed without the album's release. [2] As the year progressed, Carti’s plans for the album evolved. [3] In an April 2022 interview with XXL , he mentioned that the album’s title had been changed to Music. [4] During this period, Carti was actively recording and experimenting with new sounds, seeking to build on the success of his previous work. His creative process involved working with a variety of collaborators, drawing on the talent within his Opium label, including producers like F1lthy and the collective Working on Dying. Carti was also influenced by various genres, blending elements of punk, rap, and experimental music. [5]

Throughout 2022 and 2023, Carti remained active in live performances, debuting unreleased tracks and building anticipation among fans. [6] On December 25, 2022, the second anniversary of Whole Lotta Red, Carti reignited speculation by posting what appeared to be new cover art on Instagram and tweeting, "love all my supporters it's time". [7] By 2023, Carti had solidified his vision for the album, intensifying his creative process while continuing to tweak and perfect the project. [8] In a November 2023 interview with Numéro Berlin, Carti emphasized the personal significance of the album, describing it as his most important work to date. [9] He revealed that much of the album was recorded in a cave-like studio in Paris, where he spent three months immersed in the creative process. [10] On November 17, Carti revealed production from Ye for the album. [11] [12] The next day, after headlining Camp Flog Gnaw Carnival on November 18, Carti revealed that the album will feature no guest appearences from other artists, stating "I'm tryna do this by myself". [13] [14]

Promotion

The promotional campaign for Playboi Carti's album began subtly on December 7, 2023, when Carti posted a cryptic Instagram story stating, "I am music," followed by another story showcasing Pharrell Williams' response, simply reading "Prepare". [15] [16] This sparked immediate speculation about an upcoming release. Later that day, DJ Akademiks announced that Carti's album was expected to drop in January 2024, hyping it as "the greatest thing you ever heard". [17]

On December 8, 2023, Carti escalated the promotion by releasing the song "Different Day" through the Opium Instagram account, accompanied by a full-length music video. [18] However, the song did not receive an official release on streaming platforms, maintaining an exclusive and underground appeal. Over the following weeks, Carti continued this unconventional approach, dropping a series of promotional singles: "2024" on December 14, "H00dByAir" on December 19, "Backr00ms" featuring Travis Scott on January 1, 2024, "EvilJ0rdan" on January 15, and "Ketamine" on March 12. [19] [20] [21] [22] [23] Each release was paired with a music video, with most being exclusive to Instagram or YouTube, further building anticipation around the album. [24]

Throughout 2024, Carti continued to tease fans with snippets of new material during live performances, including a preview of the tracks "All Red" and "F*** On My DJ" at the Lyrical Lemonade Summer Smash festival in June. [25] On June 17, Carti again used Instagram to preview another unreleased track, keeping the momentum and speculation alive. [26] Many fans speculated Carti was purposefully not releasing the album on the supposed release dates to boost his ego or personality. On social media, fans had made many jokes mocking Carti that the album would never drop, or drop in the coming decades.

On September 12, 2024, the day before Carti's birthday, he announced on Instagram, with affiliated Opium accounts reposting the story. The announcement revealed new merchandise, which included the album title and hinted at its possible release date. [27] About an hour later, Carti posted another update on Instagram—a teaser for the single "All Red" with the caption: "Tonight? All Red??". [28] The single was subsequently released at midnight on the streaming platforms. [29]

Title

Playboi Carti has teased a variety of potential titles for his upcoming album. Initially, he hinted at the title "Narcissist" in a Twitter post where he shared a screenshot from an iMessage group chat, boldly proclaiming, “Forget about sample clearances. Drop Narcissist”. [30] [31] This provocative statement set the tone for the album's anticipation and led to the renaming of his Narcissist Tour to the King Vamp Tour shortly thereafter. [32]

In addition to "Narcissist," fans speculated that another title, "Antagonist," could also be associated with the album. This speculation arose from the canceled world tour that was initially set to feature artists such as Ken Carson, Destroy Lonely, and Homixide Gang. [33] [34] [35]

In an April 2022 interview with XXL , Carti unveiled yet another potential title, simply stating "Music". He emphasized that “that’s all it is at this point,” suggesting a straightforward approach to his work. [36] [37] Since December 2023, Carti has been teasing the title "I Am Music," which has captured the attention of his fanbase. [38] [39]

Finally, on September 12, 2024, Carti made a significant announcement regarding his upcoming album. He officially revealed its title as I Am Music during the launch of box-set preorders. [40] Alongside this announcement, he introduced digital pre-orders for the album and showcased an impressive array of nine different CD designs, three of which were available for purchase as part of exclusive merchandise bundles. [41]

Track listing

Carti has released, previewed, and teased multiple songs, which are expected to be on the album,<ref>{{Cite web |date=2024-06-17 |title=Playboi Carti Debuts New Songs at Lyrical Lemonade's Summer Smash Festival.}}

Related Research Articles

<i>Project X</i> (album) 2021 studio album by Ken Carson

Project X is the debut studio album by American rapper Ken Carson. It was released on July 23, 2021, by Opium and Foundation. The album serves as a sequel to Carson's Teen X EP and its Relapsed deluxe edition. In addition, the album and its artwork are named after and pay tribute to the 2012 film Project X. The album was executively produced by producers Star Boy and Outtatown, who produced a majority of the album.

"Off the Grid" is a song by American rapper Kanye West from his tenth studio album Donda (2021). The song features vocals from American rappers Playboi Carti and Fivio Foreign, with choir vocals performed by opera singer Justin Austin. It was released to US urban contemporary radio stations as the album's fourth single on November 30, 2021.

<span class="mw-page-title-main">Rich the Kid</span> American rapper (born 1992)

Dimitri Leslie Roger, known professionally as Rich the Kid, is an American rapper. After a number of independent mixtapes, he signed with Interscope Records in 2017 to release his debut studio album, The World Is Yours (2018). Supported by the singles "New Freezer" and "Plug Walk", the album peaked at number two on the Billboard 200. His second and third studio albums, The World Is Yours 2 (2019) and Boss Man (2020) peaked at numbers four and 24 on the chart, respectively. He has also released the collaborative mixtapes Nobody Safe (2020) with YoungBoy Never Broke Again, and Trust Fund Babies (2021) with Lil Wayne. Furthermore, he founded the record label Rich Forever Music in 2016, through which he has signed rappers Famous Dex and Jay Critch.

<span class="mw-page-title-main">Lil Uzi Vert</span> American rapper (born 1995)

Symere Bysil Woods, known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. Born and raised in Philadelphia, Pennsylvania, they gained initial recognition following the release of the commercial mixtape Luv Is Rage (2015), which led to a recording contract with Atlantic Records, to whom they signed under DJ Drama's Generation Now imprint.

<span class="mw-page-title-main">Playboi Carti</span> American rapper

Jordan Terrell Carter, known professionally as Playboi Carti, is an American rapper. An influential figure among his generation, he has contributed to the progression of trap music and its rage subgenre. He first signed with local underground record label Awful Records in 2014, and later signed with ASAP Mob's record label AWGE, in a joint venture with Interscope Records two years later. Carter gained mainstream attention following the release of his eponymous debut mixtape (2017), which peaked at number 12 on the U.S. Billboard 200 and spawned the Billboard Hot 100-charting singles "Magnolia" and "Wokeuplikethis".

<i>Playboi Carti</i> (mixtape) 2017 mixtape by Playboi Carti

Playboi Carti is the debut commercial mixtape by American rapper Playboi Carti. It was released through AWGE and Interscope Records on April 14, 2017. The mixtape contains 15 tracks and features guest appearances from American rappers Lil Uzi Vert, ASAP Rocky and Dutch singer Leven Kali. Production was executively handled by ASAP Rocky and was primarily handled by Pi'erre Bourne, alongside several other record producers, including Harry Fraud, Hit-Boy, Jake One, Ricci Riera, and Southside. The physical version of the mixtape was released on October 6, 2017, and a vinyl edition was released on November 17, 2017.

<span class="mw-page-title-main">Playboi Carti discography</span> Discography of American rapper

The discography of American rapper Playboi Carti consists of two studio albums, two extended plays (EPs), two mixtapes, one promotional single, and 27 singles. Under the alias Sir Cartier, he began his career by self-releasing two mixtapes: THC: The High Chronicles (2011) and Young Misfit (2012). These early works helped shape his experimental sound and laid the foundation for his rise in the underground rap scene.

<span class="mw-page-title-main">Trippie Redd</span> American rapper (born 1999)

Michael Lamar White IV, known professionally as Trippie Redd, is an American rapper, and singer-songwriter. His debut mixtape, A Love Letter to You (2017) was released by Elliot Grainge's 10K Projects and entered the Billboard 200, while its lead single, "Love Scars" received double platinum certification by the Recording Industry Association of America (RIAA). The following year, he released his debut studio album Life's a Trip (2018) and the mixtape's sequel; their singles, "Dark Knight Dummo", "Taking a Walk", and "Topanga" each entered the Billboard Hot 100. The album and its follow-up, ! (2019) both reached the top five of the Billboard 200, while his fourth mixtape, A Love Letter to You 4 (2019) topped the chart. His third and fourth albums Pegasus (2020) and Trip at Knight (2021), both peaked at number two on the Billboard 200. The latter's lead single, "Miss the Rage", peaked at number 11 on the Billboard Hot 100 and remains his highest-charting song. White's fifth album, Mansion Musik (2023), peaked at number three on the Billboard 200, while his sixth mixtape, A Love Letter to You 5 (2024), peaked at number 13.

<span class="mw-page-title-main">Pi'erre Bourne</span> American record producer

Jordan Timothy Jenks, known professionally as Pi'erre Bourne, is an American record producer, rapper, songwriter, and audio engineer. He is best known for producing the 2017 singles "Magnolia" for Playboi Carti and "Gummo" for 6ix9ine, both of which entered the top 30 of the U.S. Billboard Hot 100.

<i>Die Lit</i> 2018 studio album by Playboi Carti

Die Lit is the debut studio album by American rapper Playboi Carti. It was released through AWGE and Interscope Records on May 11, 2018. The album consists of 19 tracks and features a wide range of guest appearances from artists including Skepta, Travis Scott, Lil Uzi Vert, Pi'erre Bourne, Nicki Minaj, Bryson Tiller, Chief Keef, Gunna, Red Coldhearted, Young Thug, and Young Nudy. Production was executively handled by Pi'erre Bourne, alongside several other record producers, including Don Cannon, IndigoChildRick, Maaly Raw, Art Dealer and Playboi Carti himself. The album serves as a follow-up to his debut self-titled mixtape (2017).

<i>Whole Lotta Red</i> 2020 studio album by Playboi Carti

Whole Lotta Red is the second studio album by American rapper Playboi Carti. It was released on December 25, 2020, by AWGE and Interscope Records. The album consists of 24 tracks and features guest appearances from American rappers Kanye West, Kid Cudi, and Future. West served as the executive producer for the album, contributing to its overall production and appearing on the track "Go2DaMoon". The primary production was handled by F1lthy and Art Dealer, alongside a host of other producers, including Pi'erre Bourne, Maaly Raw, Lil 88, Jasper Harris, Ojivolta, and Wheezy. Recording for Whole Lotta Red began in late 2018 and concluded in November 2020. The album serves as the follow-up to Carti's debut studio album, Die Lit (2018).

"Pain 1993" is a song by Canadian rapper Drake featuring American rapper Playboi Carti. It was released as the tenth track from Drake's fifth mixtape Dark Lane Demo Tapes, on May 1, 2020. The song was written by Drake and Playboi Carti, alongside American record producer Pi'erre Bourne.

Mario Diamond-Judah Douglas is an American singer, songwriter, rapper and record producer. In 2017, Judah began producing music at the age of 17, with his first commercial single being released in 2020. He rose to prominence as an internet meme with his single "Die Very Rough” as well as for his sardonic criticism of American rapper Playboi Carti regarding the delayed release of his second studio album, Whole Lotta Red.

"Go2DaMoon" is a song by American rapper Playboi Carti, featuring fellow American rapper Kanye West. It was released through AWGE and Interscope Records as the second track from Carti's second studio album, Whole Lotta Red, on December 25, 2020. The song was written by Playboi Carti and Kanye West, alongside producers Wheezy and Outtatown.

<span class="mw-page-title-main">Miss the Rage</span> 2021 single by Trippie Redd and Playboi Carti

"Miss the Rage" is a song by American rappers Trippie Redd and Playboi Carti. It was released on May 7, 2021, as the lead single for the former's fourth studio album, Trip at Knight. The song was written alongside Loesoe, who produced the track. Peaking at number 11, it is Redd's highest-charting song on the Billboard Hot 100.

Kenyatta Lee Frazier Jr., known professionally as Ken Carson, is an American rapper and record producer from Atlanta, Georgia. Carson initially gained attention for his SoundCloud releases and collaborations with fellow Atlanta rapper Playboi Carti. In 2019, Carson signed with the latter's record label Opium, an imprint of Interscope Records to release his debut studio album, Project X (2021).

Opium is an American record label and rap collective that was founded in 2019 by American rapper Playboi Carti. The label, which is based in Atlanta, Georgia, currently holds three acts all of whom are natives to the city; rappers Ken Carson, Destroy Lonely, and the duo Homixide Gang. The label is also affiliated with a variety of producers including KP Beatz and F1lthy, who all worked extensively on Playboi Carti's second studio album, Whole Lotta Red.

<span class="mw-page-title-main">Destroy Lonely</span> American rapper (born 2001)

Bobby Wardell Sandimanie III, known professionally as Destroy Lonely, is an American rapper, singer and songwriter from Atlanta, Georgia. His debut studio album, If Looks Could Kill (2023) peaked at number 18 on the US Billboard 200. Prior, his fifth mixtape, No Stylist (2022) marked his first entry on the chart at number 91.

<span class="mw-page-title-main">Timeless (The Weeknd and Playboi Carti song)</span> 2024 single by the Weeknd and Playboi Carti

"Timeless" is a song by Canadian singer the Weeknd and American rapper Playboi Carti. It was released on September 27, 2024, through XO and Republic Records as the second single from the former's upcoming sixth studio album Hurry Up Tomorrow. The song debuted in the top ten in 15 countries, including number three on the US Billboard Hot 100.

<span class="mw-page-title-main">All Red</span> 2024 single by Playboi Carti

"All Red" is a song by American rapper Playboi Carti, released on September 13, 2024, by AWGE and Interscope Records. The song was written alongside producers F1lthy, Ojivolta, Lucian, Lukrative and Twisco. Critics noted that it continued Carti's departure from his signature "baby voice", opting for deeper vocal style, which fans likened to Future. The song acts as the lead single for his upcoming studio album, I Am Music. "All Red" is also the first official solo single by Playboi Carti since 2020's "@ Meh", which released four years earlier.

References

  1. ↑ Robinson, Joshua (March 10, 2021). "Playboi Carti Is Ready To Drop New Album: "We Not Done"". HotNewHipHop . Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  2. ↑ Yeung, Vivian (August 23, 2021). "Playboi Carti announces 'Narcissist' project and release date". Crack . Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  3. ↑ Garrigan, Quinn. "Everything We Know About Playboi Carti's "Narcissist"". The Forest Scout. Retrieved September 1, 2024.
  4. ↑ Satten, Vanessa (April 12, 2022). "Playboi Carti Gives Rare Interview on New Music, Fatherhood, More". XXL . Archived from the original on March 5, 2023. Retrieved November 5, 2023.
  5. ↑ "Is Playboi Carti Hip-Hop's New Punk Icon?". www.newwavemagazine.com. Retrieved September 1, 2024.
  6. ↑ Bras Nevares, Gabriel (March 4, 2023). "Playboi Carti Unveils New Music At Rolling Loud". HotNewHipHop . Archived from the original on August 12, 2023. Retrieved August 12, 2023.
  7. ↑ Powell, Jon (December 26, 2022). "Playboi Carti teases return to music on social media". Revolt . Archived from the original on November 6, 2023. Retrieved November 6, 2023.
  8. ↑ Coleman II, C. Vernon (February 22, 2023). "Playboi Carti's New Album Is Done, DJ Says". XXL . Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  9. ↑ Cummings, Damien (November 3, 2023). "Numéro Berlin #ZUKUNFT x Playboi Carti". Numéro Berlin . Archived from the original on November 3, 2023. Retrieved November 3, 2023.
  10. ↑ Cummings, Damien (November 3, 2023). "Numéro Berlin #ZUKUNFT x Playboi Carti". Numéro Berlin . Archived from the original on November 3, 2023. Retrieved November 3, 2023.
  11. ↑ Andrews, Elias (November 19, 2024). "Playboi Carti Reveals Kanye West Is Producing New Album "I AM MUSIC"". HotNewHipHop. Retrieved November 21, 2024.
  12. ↑ "Ye Is Producing Playboi Carti's 'I AM MUSIC'". Hypebeast. November 20, 2024. Retrieved November 21, 2024.
  13. ↑ Andrews, Elias (November 19, 2024). "Playboi Carti Claims There Will No Features On "I AM MUSIC" Album". HotNewHipHop. Retrieved November 21, 2024.
  14. ↑ "Playboi Carti Says 'I AM MUSIC' Album Won't Have Any Features". RapTV. Retrieved November 21, 2024.
  15. ↑ Kearns, Sarah (December 7, 2023). "Playboi Carti Teases Third Studio Album 'Music'". Hypebeast . Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  16. ↑ https://hiphopdx.com, HipHopDX- (December 8, 2023). "Playboi Carti Teases Mysterious New Project 'I Am Music' With Pharrell's Help". HipHopDX. Retrieved September 1, 2024.{{cite web}}: External link in |last= (help)
  17. ↑ Gilbert, Natalee (December 9, 2023). "Playboi Carti Returns With First New Song Ahead of His Album Release in January". XXL . Archived from the original on December 11, 2023. Retrieved December 10, 2023.
  18. ↑ Chelosky, Danielle (December 9, 2023). "Playboi Carti Shares New Song "Different Day": Listen". Stereogum . Archived from the original on December 11, 2023. Retrieved December 10, 2023.
  19. ↑ Bras Nevares, Gabriel (December 8, 2023). "Playboi Carti Shares New Snippet On Instagram: "Im Not Playing"". HotNewHipHop . Archived from the original on December 11, 2023. Retrieved December 10, 2023.
  20. ↑ Callas, Brad. "Playboi Carti Unleashes Another New One With "H00DBYAIR" Video". Complex. Archived from the original on December 21, 2023. Retrieved December 25, 2023.
  21. ↑ Mier, Tomás; Rizzo, Carita (January 2, 2024). "Playboi Carti and Travis Scott Waste No Time in 2024 as They Drop New Collab". Rolling Stone. Archived from the original on January 2, 2024. Retrieved January 2, 2024.
  22. ↑ Corcoran, Nina (January 15, 2024). "Playboi Carti Shares Video for New Song "EvilJ0rdan": Watch". Pitchfork . Archived from the original on January 16, 2024. Retrieved January 16, 2024.
  23. ↑ Ocho, Alex. "Playboi Carti Returns With New Song and Video "Ketamine"". Complex. Archived from the original on March 17, 2024. Retrieved March 19, 2024.
  24. ↑ "Breaking down Playboi Carti's stream-subverting album rollout". The FADER. Retrieved August 27, 2024.
  25. ↑ Castro, Danilo (June 18, 2024). "Playboi Carti Builds Up Album Hype With New Song Snippet". HotNewHipHop. Retrieved June 18, 2024.
  26. ↑ Andrews, Elias (June 18, 2024). "Playboi Carti Builds Up Album Hype With New Song Snippet". HotNewHipHop. Retrieved September 1, 2024.
  27. ↑ Art, Pop Culture & (September 13, 2024). "Playboi Carti releases new track 'ALL RED' and announces merch pre-orders ahead of third album". The Express Tribune. Retrieved September 13, 2024.
  28. ↑ Andrews, Elias (September 13, 2024). "Playboi Carti Announces New Album "MUSIC" And Teases Release Date". HotNewHipHop. Retrieved September 13, 2024.
  29. ↑ Saponara, Michael (September 13, 2024). "Playboi Carti Releases First Song on Streaming Services Since 2020 With 'All Red': Listen". Billboard. Retrieved September 13, 2024.
  30. ↑ Yeung, Vivian (August 23, 2021). "Playboi Carti announces 'Narcissist' project and release date". Crack . Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  31. ↑ "Playboi Carti Is Ready To Risk It All With The Release Of "Narcissist"". www.hotnewhiphop.com. September 15, 2021. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  32. ↑ Schube, Will (December 9, 2021). "Playboi Carti's 'Whole Lotta Red' Is Now Certified RIAA Gold". uDiscover Music. Archived from the original on December 10, 2023. Retrieved December 9, 2023. Playboi Carti is currently on the last leg of his KING VAMP tour.
  33. ↑ Mamo, Heran (July 12, 2023). "Playboi Carti Plots Global Antagonist Tour: See the Dates". Billboard. Archived from the original on January 10, 2024. Retrieved November 5, 2023.
  34. ↑ Garcia, Thania (July 12, 2023). "Playboi Carti Sets Dates for Global 'Antagonist' Arena Tour". Variety. Archived from the original on November 5, 2023. Retrieved November 5, 2023.
  35. ↑ Grant, Shawn (July 12, 2023). "Playboi Carti Announces 'Antagonist Tour' for This Fall". Archived from the original on May 13, 2024. Retrieved November 5, 2023.
  36. ↑ Satten, Vanessa (April 12, 2022). "Playboi Carti Gives Rare Interview on New Music, Fatherhood, More". XXL . Archived from the original on March 5, 2023. Retrieved November 5, 2023.
  37. ↑ "Playboi Carti's reveals his next album 'Music' in rare XXL interview". Our Generation Music. April 12, 2022. Archived from the original on June 20, 2023. Retrieved November 5, 2023.
  38. ↑ Lynch, Jessica (July 5, 2024). "Playboi Carti Spent 'a Good Four Years' Perfecting New Album". Billboard. Retrieved August 4, 2024.
  39. ↑ Art, Pop Culture & (July 5, 2024). "Playboi Carti set to drop I Am Music after four-year odyssey with producer Cardo". The Express Tribune. Retrieved August 4, 2024.
  40. ↑ "Playboi Carti Drops New Single "All Red," Teases 'MUSIC' Album Release Date". Hypebeast. September 13, 2024. Retrieved September 13, 2024.
  41. ↑ Art, Pop Culture & (September 13, 2024). "Playboi Carti releases new track 'ALL RED' and announces merch pre-orders ahead of third album". The Express Tribune. Retrieved September 13, 2024.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.