Plot
In an infomercial, Mickey Hauser, a spokesperson for Clara Clean Corporation, advertises Claractix, a cleaning product. Ben Richards attempts to finish a portrait of a man in a suit, but he can not visualize the face, which remains blank. After several attempts, he gives up and shaves off his beard. When he meets with his coworkers, radio and newspaper reports reveal that Hauser has died and that Clara Clean Corporation has become involved in an ecological scandal. Richards and his coworkers have been recruited to come up with an ecologically-themed advertising campaign to counter this scandal, but Doug Quaid rejects all of John Kimble's stock photography. Ben suggests that they go to a Delaware campsite to seek inspiration and take their own photographs. Meanwhile, Sonia Roja's boss tells her that her boyfriend, Kimble, has one week to come up with a fantastic advertising campaign. Unless it is fantastic, Roja will take the fall. Quaid, too, feverishly repeats that the campaign must be fantastic.
Richards, Quaid, Kimble, and Roja set off for the campsite. On the way, Kimble receives a phone call from Ivan, who invites them to a barbecue. Kimble tells Richards that a mysterious person will be there along with them, though he refuses to reveal who. When they arrive, Quaid unsuccessfully flirts with Roja, who is more interested in her cell phone than him, and Richards takes some photographs, all of which come out distorted. At Ivan's barbecue, Richards sees Summer Day, an acquaintance upon whom he once had a crush. Encouraged by Quaid, Richards approaches her, and they embrace. Richards and Day go off into the woods on their own and have sex, though Richards later denies to Quaid that they had sex. The next day, Richards and Day go swimming. Quaid teases Richards about going into the water with his glasses on, and Richards removes his glasses, which leaves his vision blurred and unfocused. In the water, Richards fumbles in conversation with Day, and she wanders off into the wilderness with Quaid.
Kimble dismisses Richards' concerns when Quaid and Day do not return, and Roja denies Kimble's insistence that something is bothering her. Kimble encourages Richards to take more photographs, but they turn out to be similarly distorted. Hauser critiques Richards' photography and suggests that his camera's lens may need cleaning. Disturbed by the camera's malfunction and his hallucination, Richards returns to camp and recruits a reluctant Kimble to search for Quaid and Day. The two wander through the forest, where they find Day's underwear, blood on a rock, and a memory card; however, they locate no sign of Quaid or Day. They give up and head back to the camp. While viewing the images on the memory card, Kimble's laptop malfunctions, and the images are destroyed. Roja complains of hearing voices and eerie sounds in the forest, but Kimble reacts skeptically, and they all go to sleep.
Richards has a strange dream or vision involving a musical number performed by Quaid and Day. When he awakens, Quaid has returned to the camp, disoriented and manic. Roja watches over Quaid as Kimble and Richards check the camp; disturbed by Quaid's behavior, Roja calls for assistance, and Quaid bolts into the forest. Richards chases after Quaid, and, in the light, finds blood on Quaid's hands. Quaid runs off again, and Richards finds his body at the bottom of a cliff. Hauser appears and tells Richards to take a second look at the cliff, this time without his glasses; he does and throws his glasses over the edge. He is then approached by a corpse-like Day, upon whom he can not focus. Richards hallucinates extensively, and, upon returning to the camp, he discovers that Kimble has murdered Roja. Richards puts out Kimble's eyes, opens his skull, and extracts a serrated knife from Kimble's head. He hallucinates further and cuts out the face from his father's portrait.
