Ice Cream Truck (song)

Last updated
"Ice Cream Truck"
Cazwell ice cream truck.jpg
Single by Cazwell
from the album Watch My Mouth (Deluxe Edition) and Spork (Original Motion Picture Soundtrack)
ReleasedAugust 17, 2010
Genre Hip hop
Length2:17
Label Peace Bisquit
Songwriter(s) Cazwell, Chris Bracco [1]
Producer(s) Cazwell, Chris Bracco [1]
Cazwell singles chronology
"Tonight"
(2009)
"Ice Cream Truck"
(2010)
"Get My Money Back"
(2011)
Music video
"Ice Cream Truck" on YouTube

"Ice Cream Truck" is a song by American rapper Cazwell. The song has been described as a light, easy and '80s-sounding hip-hop song that uses a xylophone to emulate a jingle played on an ice cream truck. The single was released in August 2010, and is a track on the deluxe edition of Cazwell's second album Watch My Mouth .

Contents

"Ice Cream Truck" was written and produced by Cazwell and Chris Bracco, originally for the 2010 film Spork , which was written and directed by J.B. Ghuman Jr. but did not plan to have a commercial release until Cazwell's manager suggested doing a video for the song. The video, which was directed by Marco Ovando, premiered on YouTube on July 30, 2010, and received over 1 million views within a week.

Background and release

Cazwell approached his friend J.B. Ghuman Jr. to submit tracks for a film Ghuman was directing and writing, 2010's Spork . The songs did not meet with Ghuman's approval. The director wanted a song that had an "80s hip-hop feel" with "minimal cute noises" and was "Something summery – like going to the ice cream truck." [2] [3] Cazwell and his engineer agreed of doing a song called "Ice Cream Truck" on the last day working with Ghuman for the film. The track was written in 45 minutes, [4] and the song was recorded in the next hour and 45 minutes. [2] He claimed of writing the song in a "Chinese-food hangover." [5]

Cazwell had not planned "Ice Cream Truck" to have a commercial release. However, in June 2010, [6] with no music video released by him in a few months, his manager suggested that he do a video for the song. [4] The music video was released on YouTube on July 30, 2010, [7] and was later made available on iTunes on August 24. [8] The single was released on August 17, and comes with an a cappella and instrumental version of the song. [9] The song also appears as the third track on the deluxe edition of Cazwell's second album Watch My Mouth . [10]

Composition

"Ice Cream Truck" has been described by both Cazwell and other writers as a cute, simple and upbeat 1980s-style hip-hop summer anthem. [2] [11] It plays at a length of two minutes and seventeen seconds and at a tempo of 127 beats per minute. [12] Keyboard-performed xylophones are used in the track's instrumentation to emulate an ice cream truck jingle. [2] [13] Cazwell said about the song; "The lyrics aren’t overtly sexual and the video is fun and sexy. And makes people feel fun and happy about being gay. It’s an irresistible song. It’s not pushy. Everyone’s smiling and having a good time." [14] The track was well received by a writer for The Advocate , who noted the song to be "destined to rival Katy Perry's "California Gurls" as this summer's most sizzling anthem." [11]

Music video

The video debuted on YouTube on July 30, 2010, and was directed by Marco Ovando. The dancers in the video were Avi Vichner, Alex Maravilla, Jimmy Gonzales, Cesar Abreu, Joe Buffa, Johnny Sanford, Eddie Barrena, John Byrne and Geronimo Frias. [7] The video was shot in Cazwell's apartment in one day. [15] According to Cazwell:

"We just used color backdrops and did the whole thing in one day. That wall – the kind of Mexicana rose color – that’s my apartment, and when we’re outside, that’s my block. Me and Marco [Ovando], the director, we both work in clubs so we know all the hot dancers. So all those boys from the video are just dancers from the clubs. I wanted it to be sexy but I wanted to be very cute, too. My mission whenever I make a video is, ‘let me make a video that looks like how I think the song sounds’ – and that’s what the song sounds like to me. It’s cute, it’s summertime. I also wanted to dedicate the video to hot Latin boys of New York.” [2]

Because of the provocative nature of the music video, YouTube has flagged the video for adult content. [7] Thomson called the video "this summer's raunchiest music video," [2] while Michael Musto of The Village Voice named it "hypnotically suggestive" and a "sweet uplift". [16] It was rated "music video of the day" by Paper magazine on August 16, 2010. [17] The video became a viral hit, receiving over 1 million views within a week. [1] [2] A sequel of the video is for Cazwell's "Get My Money Back", which featured the same dancers as in "Ice Cream Truck". [2]

Yogurt company Snog also did a commercial taking on the music video, which also featured Cazwell and the same dancers, and was directed by Ovando. [18] A brand of underwear based on the song was also sold in retailers. [19]

Related Research Articles

Fatman Scoop American promoter

Isaac Freeman III, known professionally as Fatman Scoop, is an American rapper, promoter and radio personality famed for his on-stage rough, raw loud voice.

Pharrell Williams American singer, rapper, record producer, songwriter, fashion designer, record executive, and entrepreneur from Virginia

Pharrell Lanscilo Williams is an American singer, rapper, songwriter, record producer, fashion designer, and entrepreneur. Williams and Chad Hugo formed the record production duo The Neptunes in 1994, producing hip hop and R&B music. He is the lead vocalist of the band N*E*R*D, which he formed with Hugo and childhood friend Shay Haley. He released his first solo single, "Frontin'", in 2003 and followed it with his debut solo album, In My Mind, in 2006. His second album, Girl, was released in March 2014 and included the commercially successful single "Happy". As part of the Neptunes, Williams has produced numerous singles for various recording artists.

Wiley (musician) British grime pioneer, MC, and producer

Richard Kylea Cowie Jr,, better known by his stage name Wiley and in his early career Wiley Kat, is a British grime MC, rapper, songwriter, DJ and record producer from Bow, East London. He is regarded as a key figure in the creation of grime music and often labelled the "Godfather of Grime". In the early 2000s, he independently released a series of highly influential eskibeat instrumentals on white label vinyl, most notably the first in the series "Eskimo" and rose to fame as a grime MC both for his solo work and for material released with his crew Roll Deep.

Amanda Lepore American model

Amanda Lepore is an American model, celebutante, singer, and performance artist. A former Club Kid, she has appeared in advertising for numerous companies. Lepore is also noted as a regular subject in photographer David LaChapelle's work, serving as his muse, as well as many other photographers, such as Terry Richardson and Ruben van Schalm. She participated in LaChapelle's Artists and Prostitutes 1985–2005 exhibit in New York City, where she "lived" in a voyeuristic life-sized set.

Tomoko Kawase is a Japanese singer, songwriter, producer, actress, and model from Kyoto. She is the lead singer of the alternative rock band The Brilliant Green. She also has a solo career under the alter-ego pseudonyms Tommy february6 and Tommy heavenly6.

Eminem American rapper and actor

Marshall Bruce Mathers III, known professionally as Eminem, is an American rapper, songwriter, record producer and record executive. He is one of the most successful musical artists of the 21st century. In addition to his solo career, Eminem was a member of the hip hop group D12. He is also known for collaborations with fellow Detroit-based rapper Royce da 5'9"; the two are collectively known as Bad Meets Evil.

Chris Joss French musician

Chris Joss is a French multi-instrumentalist and record producer, who has released seven solo albums; five of them by ESL Music. His music ranges from funk to electronica, and tracks excerpted from his releases are featured in movie trailers such as Accepted (2006), Argo (2012),Hotel for Dogs (2009), Inside Deep Throat (2005), Ocean's Thirteen (2007), and Role Models (2008), and the television shows Six Feet Under and Better Call Saul.

Cazwell American musician

Luke Caswell, better known as Cazwell, is an American rapper and songwriter. He has released the three studio albums Get Into It in 2006, Watch My Mouth in 2009 and Hard 2 B Fresh in 2014, along with several music videos and singles.

Lenka Australian singer and actress

Lenka Kripac is an Australian singer and actress best known for her song "The Show", from her self-titled album Lenka. "The Show" has been used in numerous advertisements, most notably for Old Navy, as well as the Nickelodeon film Angus, Thongs and Perfect Snogging and the 2011 film Moneyball. Her song "Everything at Once" was used in a Windows 8 television advertisement and in a Disney Movie Rewards commercial. Her fifth studio album, Attune, was released in 2017.

Owl City American electronica musical project by Adam Young

Owl City is an American electronica project created in 2007 in Owatonna, Minnesota; it is one of several projects by singer, songwriter and multi-instrumentalist Adam Young. Young created the project while experimenting with music in his parents' basement. Owl City developed a following on the social networking site MySpace, like many musicians who achieved success in the late 2000s, before signing with Universal Republic Records, now Republic Records, in 2008.

Party in the U.S.A. Single

"Party in the U.S.A." is a song by American singer Miley Cyrus for her first extended play (EP) The Time of Our Lives (2009). It was released on August 11, 2009, by Hollywood Records as the lead single from the project. The song was written and produced by Dr. Luke, with additional songwriting provided by Jessie J and Claude Kelly. "Party in the U.S.A." was originally intended for Jessie J, but after deciding it was not edgy enough for her, they passed it to Cyrus and adjusted the lyrics to fit her persona. Not completely identifying with "Party in the U.S.A.", Cyrus chose it for The Time of Our Lives partially due to a need for tracks. The song is a pop song, while the lyrics reflect her relocating from Nashville, Tennessee, to Hollywood, California. This is one of four collaborations between Cyrus and Dr. Luke, with EP title track "The Time of Our Lives", will.i.am's "Fall Down" and "Wrecking Ball" following in 2013.

Hyuna South Korean singer

Kim Hyun-ah, better known by the mononym Hyuna, is a South Korean singer-songwriter, rapper and model. She debuted as a member of the girl group Wonder Girls in February 2007. After leaving the ensemble shortly after, Hyuna subsequently left JYP Entertainment and joined the girl group 4Minute, under Cube Entertainment. 4Minute debuted in June 2009 and went on to become one of the most popular girl groups in the country.

The Most is a Beat band from Umeå, Sweden. Original members are Frans Perris, Magnus Kollberg, Mats Westin (drums) and Marcus Holmberg. Vinyl EPs and albums being released on their own label TMR and on the label Ny Våg Records and later on CopaseDisques. Drawing inspiration from old Blues, Jazz, Bluegrass, 1950s-1960s Soul, 1950s-1960s R&B but also from bands like The Zombies, The Kinks, and The Who, their music has been described as re-inventing 1960s music.

<i>Watch My Mouth</i> 2009 studio album by Cazwell

Watch My Mouth is the second album by rapper Cazwell. Watch My Mouth is his first full-length album, with eight bonus tracks. Cazwell described the music of the album as "dance more than anything else. There are some hip hop elements, but I wouldn’t call it a hip hop album. All the songs are different because I worked with different producers. Ultimately it’s a lighthearted dance rap album."

Rucka Rucka Ali is an American rapper, singer, songwriter, radio personality, comedian, YouTuber, parodist and satirist. He is best known for his dark comedy political and topical song parodies on YouTube. Much of his content employs ethnic and racial stereotypes. He had received over 200 million views on YouTube in 2010 with parodies such as "Go Cops!", "Justin's Beaver", "Ima Korean", "Ching Chang Chong", and "Ebola ". He has released seven independent studio albums, four of which charted in the Billboard Top Comedy Albums.

You and I (Lady Gaga song) 2011 single by Lady Gaga

"Yoü and I" is a song written and recorded by American singer-songwriter Lady Gaga, taken from her second studio album, Born This Way (2011). She also co-produced it with Robert John "Mutt" Lange. The track samples Queen's "We Will Rock You" (1977) and features electric guitar by Queen's Brian May. Gaga debuted "You and I" in June 2010 during her performance at Elton John's White Tie and Tiara Ball. Footage of the performance appeared on the Internet, and positive response encouraged her to include the song on her setlist for The Monster Ball Tour. She later performed the song on Today to a record crowd in July 2010, and on The Oprah Winfrey Show in May 2011. On August 23, 2011, Interscope Records released the song as the fourth single from the album.

Oleku (Ice Prince song) single by Ice Prince featuring Brymo

"Oleku" is a song by Nigerian rapper Ice Prince. It features vocals by Brymo and was released as the lead single from his debut studio album Everybody Loves Ice Prince (2011). "Oleku" received positive reviews and became one of the most remixed Nigerian songs of all time. It was also one of the most popular Nigerian songs of 2010, along with Naeto C's "Ten Over Ten" and D'banj's "Scapegoat". "Oleku" won Hottest Single of the Year at the 2011 Nigeria Entertainment Awards. It won Song of the Year at the 2011 City People Entertainment Awards and was nominated for the same award at the 2010 Dynamix All Youth Awards. Ice Prince won Song of the Year and Best Rap Single for "Oleku" and was nominated for Next Rated, Lyricist on the Roll, and Best Collaboration at the The Headies 2011. The music video for "Oleku" won Most Gifted Newcomer Video at the 2011 Channel O Music Video Awards and was nominated for Best Contemporary Afro Video at the 2011 Nigeria Music Video Awards (NMVA).

<i>Melting</i> (EP) 2012 EP by Hyuna

Melting is the second extended play by South Korean singer Hyuna, released on October 21, 2012. It features the number one single, "Ice Cream". The release date was originally scheduled for October 22, 2012 but due to a leak it was digitally released a day earlier by Cube Entertainment.

"Ice Cream" is song by South Korean singer Hyuna, and is taken from her second EP, Melting.

"Pussy" is a song by Australian rapper Iggy Azalea, taken from her debut mixtape, Ignorant Art (2011). Azalea uploaded the song's music video on YouTube in August 2011, where it subsequently went viral, helping to propel the young rapper to prominence. Azalea has performed the track regularly since its release as a part of her live shows setlist, including on her 2014 The New Classic Tour.

References

  1. 1 2 3 "Cazwell's sexy 'Ice Cream Truck' video goes viral". ChicagoPride.com. August 7, 2010. Retrieved 2011-01-24.
  2. 1 2 3 4 5 6 7 8 Thomson, Charles (August 12, 2010). "The Ice Cream Man Cometh". Sawf News. Retrieved January 24, 2011
  3. Ariel, Mark (July 2013). "GUESS WHO? CAZWELL" Archived 2013-10-23 at the Wayback Machine . The Fight. Retrieved September 27, 2013.
  4. 1 2 Steward, D.A. (February 22, 2013). "Cazwell Talks About Life, Hip-Hop and Go-Go Boys". Outlook Columbus . Retrieved July 5, 2013.
  5. Rothaus, Steve (October 2010). "Gay rapper Cazwell hauling his 'Ice Cream Truck' to Lux on South Beach Sunday night". Miami Herald . Retrieved July 5, 2013.
  6. Rule, Doug (September 23, 2010). "Sweet Licks". Metro Weekly . Retrieved September 27, 2013.
  7. 1 2 3 "Cazwell "Ice Cream Truck" HD". Peace Bisquit Official YouTube Channel. Retrieved 2011-01-24.
  8. Music Videos - Ice Cream Truck by Cazwell. iTunes Store. Retrieved July 5, 2013.
  9. "Music - Ice Cream Truck by Cazwell". iTunes Store. Retrieved July 5, 2013.
  10. "Music - Watch My Mouth (Deluxe Edition)". iTunes Store. Retrieved July 5, 2013.
  11. 1 2 "Cazwell Video Heats Up Summer". The Advocate . August 6, 2010. Retrieved January 24, 2011.
  12. "Ice Cream Truck by Cazwell on MP3 and WAV" Archived 2014-06-05 at the Wayback Machine . Juno Download. Retrieved July 6, 2013.
  13. InTorontoMagTV (December 3, 2010). "InTorontoTV: Interview with Cazwell in Toronto". TorontoTV Official YouTube Channel. Retrieved September 27, 2013.
  14. Matthew, Kirsten. "CAZWELL: it's all over his face". Archived from original on February 5, 2011. Retrieved February 14, 2016.
  15. Lopez, Rich (September 22, 2010). "Sticky sweet". Dallas Voice . Retrieved July 6, 2013.
  16. Musto, Michael. "Cazwell's Super Hot "Ice Cream Truck" Video". The Village Voice . Archived from the original on 2010-08-15. Retrieved 2011-01-24.
  17. Mr. Mickey (August 16, 2010). "Cazwell's ""Meet Me at the Ice-Cream Truck" Is Our Music Video of the Day". Paper . Retrieved July 5, 2013.
  18. peacebisquet (May 24, 2011). "CAZWELL "The Snog Shop" [SNOG Commercial]". Peace Bisquit Official YouTube Channel. Retrieved July 10, 2013.
  19. Musto, Michael (March 2, 2015). "Rapping Stud Cazwell On Hot Guys, Groupies, and His New Underwear Line". Out . Here Media . Retrieved 21 February 2016.