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Incredible Edibles was a toy sold by Mattel from 1967 to 1968. It was a series of circular metal molds into which Gobble-Degoop [1] , a gelatin based gel, was squeezed into. [2] The form was then placed in the unit and baked into a rubbery soft candy in the shape of worms, insects, and flowers among others, coming in six flavors: licorice, mint, butterscotch, cherry, root beer and cinnamon. Tutti Fruitti, banana and raspberry were offered in refills and accessory kits. [1]
In 1968 Kooky Kakes was introduced to bake small cakes and decorate them with arms, legs, and faces using Gobble-Degoop and cake mixes. Other accessories could be purchased on blister cards as well as a few additional mold sets. [3] [2]
A Super Incredible Edibles was offered which combines both separate sets into one large set. The "Incredible Edibles" formula was created by chemist Don Lusk. [1]
