Independent Truck Company

Last updated
Independent Truck Company
Company type Subsidiary
Industry Retail
Founded1978
Headquarters Santa Cruz, California, U.S.
Products
Website www.independenttrucks.com
A skateboard truck made by Independent Skateboard-truck.jpg
A skateboard truck made by Independent

Independent Truck Company is an American skateboard truck manufacturer based in Santa Cruz, California. Established in 1978, the brand is owned by NHS, Inc. and has an extended list of team riders.

Contents

Origin

The company was co-founded by Richard Novak, Jay Shiurman, Fausto Vitello, and Eric Swenson and the Stage 1 model was the first product. released in May 23, 1978, in Newark, California. The Independent truck (or "Indy") was designed due to a response of lacking of other high quality skateboard trucks on the market at the time. In reference to the two other major truck companies on the market, Blackhart stated that quote one broke, and one didn't turn (Bennett and Tracker Trucks, respectively). [1]

Independent trucks are built with:

The logo for the trucks was based on the Iron Cross according to the artist, Jim Phillips. It has remained the Indy logo since the company's inception and was derived from the French variation of the Cross pattée.

Jim Phillips says in his 2007 book "The Art of Jim Phillips":

...I began toying with the iron, or Maltese cross which was long gone as the old 60s surfer's cross, and has long gone since the biker's cross. I used a beam compass to make it into a round shape, which looked completely different than the old square iron crosses... I took my idea into the NHS office the next morning and it went on the wall as usual. Jay and Rich each stared at it for a while, and they both thought that it looked a little too "Nazi". My sketches were rejected and I was sent back to the drawing board. I went back to my studio determined to use it, knowing it was the one. I searched my archives and scrap file for some justification for using the symbol. I found a firefighter's logo, symbols on the knights and Columbus sails. Then in my scrap file, under the letter P, I found a Time magazine cover of Pope John Paul from the June 18, 1979 edition. It was amazing; there was a cross on his vestments almost the way I designed mine. I marched into the office the next morning with the magazine to show what I thought was proof of acceptability. They both looked at each other and said, 'Well, if the Pope has it, it must be okay!' That was that, and the Independent cross was born.

In 2021, after many vocalized opinions that the cross was indeed too "Nazi-like", Independent occasionally uses the Iron Cross logo in favor due to a different design. [2]

Related Research Articles

<span class="mw-page-title-main">Skateboarding</span> Action sport on skateboards

Skateboarding is an action sport that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. Originating in the United States, skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue, with 11.08 million active skateboarders in the world. In 2016, it was announced that skateboarding would be represented at the 2020 Summer Olympics in Tokyo, for both male and female teams. Skateboarding made its Olympic debut in 2020 and is included in the 2024 games.

<span class="mw-page-title-main">Swastika</span> Transcultural religious symbol

The swastika is an ancient religious and cultural symbol, predominantly found in various Eurasian cultures, as well as some African and American ones. In the Western world, it is more widely recognized as a symbol of the German Nazi Party who appropriated it from Asian cultures starting in the early 20th century. The appropriation continues with its use by neo-Nazis around the world. The swastika never stopped being used as a symbol of divinity and spirituality in Indian religions, including Hinduism, Buddhism, and Jainism. It generally takes the form of a cross, the arms of which are of equal length and perpendicular to the adjacent arms, each bent midway at a right angle.

<span class="mw-page-title-main">Iron Cross</span> German military decoration and symbol

The Iron Cross was a military decoration in the Kingdom of Prussia, and later in the German Empire (1871–1918) and Nazi Germany (1933–1945). The design, a black cross pattée with a white or silver outline, was derived from the insignia of the medieval Teutonic Order and borne by its knights from the 13th century. As well as being a military medal, it has also been used as an emblem by the Prussian Army, the Imperial German Army, and the Reichswehr of the Weimar Republic, while the Balkenkreuz variant was used by the Wehrmacht. The Iron Cross is now the emblem of the Bundeswehr, the modern German armed forces.

<span class="mw-page-title-main">Duralumin</span> Trade name of age-hardenable aluminium alloy

Duralumin is a trade name for one of the earliest types of age-hardenable aluminium–copper alloys. The term is a combination of Dürener and aluminium. Its use as a trade name is obsolete. Today the term mainly refers to aluminium-copper alloys, designated as the 2000 series by the international alloy designation system (IADS), as with 2014 and 2024 alloys used in airframe fabrication.

<span class="mw-page-title-main">Hubcap</span> Decorative disk on an automobile wheel that covers at least a central portion of the wheel

A hubcap or hub cap is a decorative disk on an automobile wheel that covers at minimum the central portion of the wheel, called the hub. An automobile hubcap is used to cover the wheel hub and the wheel fasteners to reduce the accumulation of dirt and moisture. It also has the function of decorating the car.

<span class="mw-page-title-main">Longboard (skateboard)</span> Type of sports equipment similar to skateboard

A longboard is a type of skateboard typified by longer decks and wheelbases, larger-diameter and softer (lower-durometer) wheels, and often lower riding height compared to street skateboards, though there is wide variation in the geometry and construction of longboards. Among the earliest types of skateboards, longboards were inspired by surfing, with early longboards drawing from the design of surfboards, resembling and mimicking the motion of riding a surfboard, but adapted to riding on streets in a practice known as sidewalk surfing.

<span class="mw-page-title-main">West Coast Choppers</span> Brand

West Coast Choppers (WCC) is a brand that began selling screen-printed T-shirts and stickers with the company's Iron cross/Maltese cross logo while founder and "master marketer" Jesse James was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual West Coast Choppers customs had been ordered or sold. Even after the company did begin building custom choppers, 60% of revenue still came from sales of WCC-branded marketing tie-ins such as clothing, beverages and tools. Yearly sales of approximately 12–15 motorcycles at prices of around US$150,000 each actually lost money for the company, but attracted positive attention. Publicizing the names of celebrity clients, including Shaquille O'Neal, Kid Rock, Keanu Reeves, Ty Law of the Denver Broncos, wrestling star Bill Goldberg, actor Tyson Beckford, and NFL running back Jamal Anderson, was a central feature of the WCC marketing strategy. The other key to this strategy was the star power of Jesse James, presented mainly through television on the Discovery Channel in the Motorcycle Mania series and the 2002–2006 series Monster Garage.

<span class="mw-page-title-main">Foundry</span> Factory that produces metal castings

A foundry is a factory that produces metal castings. Metals are cast into shapes by melting them into a liquid, pouring the metal into a mold, and removing the mold material after the metal has solidified as it cools. The most common metals processed are aluminum and cast iron. However, other metals, such as bronze, brass, steel, magnesium, and zinc, are also used to produce castings in foundries. In this process, parts of desired shapes and sizes can be formed.

<span class="mw-page-title-main">Chris Haslam (skateboarder)</span> Canadian professional skateboarder (born 1980)

Chris Haslam is a Canadian professional skateboarder whose natural stance is right foot forward, or 'Goofy'. He is recognized as an innovative skateboarder whose skateboarding is defined by creativity and progression.

<span class="mw-page-title-main">Aluminium alloy</span> Alloy in which aluminium is the predominant metal

An aluminium alloy (UK/IUPAC) or aluminum alloy is an alloy in which aluminium (Al) is the predominant metal. The typical alloying elements are copper, magnesium, manganese, silicon, tin, nickel and zinc. There are two principal classifications, namely casting alloys and wrought alloys, both of which are further subdivided into the categories heat-treatable and non-heat-treatable. About 85% of aluminium is used for wrought products, for example rolled plate, foils and extrusions. Cast aluminium alloys yield cost-effective products due to the low melting point, although they generally have lower tensile strengths than wrought alloys. The most important cast aluminium alloy system is Al–Si, where the high levels of silicon (4–13%) contribute to give good casting characteristics. Aluminium alloys are widely used in engineering structures and components where light weight or corrosion resistance is required.

6061 aluminium alloy is a precipitation-hardened aluminium alloy, containing magnesium and silicon as its major alloying elements. Originally called "Alloy 61S", it was developed in 1935. It has good mechanical properties, exhibits good weldability, and is very commonly extruded. It is one of the most common alloys of aluminium for general-purpose use.

<span class="mw-page-title-main">Tensor Trucks</span> American skateboarding truck company

Tensor Trucks is an American skateboarding truck company founded and designed by professional skateboarder, Rodney Mullen, in 2000. Tensor's parent company is Dwindle Distribution. The brand offers trucks in three different heights that are tailored for different wheel diameters—the hi is designed for 58mm wheels and smaller; the mid for 54mm or smaller; and the lo for 52mm and smaller. Mullen holds US patent no. 6,443,471B1 for design features implemented in Tensors. Tensor's trucks are manufactured in China.

<span class="mw-page-title-main">Western use of the swastika in the early 20th century</span> Use of ancient religious symbol

The swastika is an ancient Eurasian religious symbol that generally takes the form of an equilateral cross with four legs each bent at 90 degrees in either right-facing (卐) form or left-facing (卍) form. It is considered to be a sacred and auspicious symbol in Hinduism, Buddhism, and Jainism and dates back at least 11,000 years.

<span class="mw-page-title-main">BBS Autotechnik</span> German car wheel manufacturer

BBS Autotechnik GmbH, formerly known as BBS Kraftfahrzeugtechnik AG, is a high-performance automobile wheel design company headquartered in Schiltach, Germany. BBS produces wheels for motorsport, OEM, and aftermarket applications. The company is often credited as pioneering the three-piece wheel and advancing the aluminum wheel industry over many decades, and remains one of the largest producers of automobile wheels in the world. It is a part of KW Automotive since 2021.

<span class="mw-page-title-main">Swastika Laundry</span> Irish laundry company (1912–1987)

The Swastika Laundry was an Irish business founded in 1912, located on Shelbourne Road, Ballsbridge, a district of Dublin. Due to its name and logo being associated with the Nazi Party in Germany, the name was changed in 1939 but their logo endured.

<span class="mw-page-title-main">Steelmark</span> Logo representing steel and the steel industry

The Steelmark is a logo representing steel and the steel industry owned by the American Iron and Steel Institute, and used by it to promote the product and its manufacturers.

The coinage metals comprise those metallic chemical elements and alloys which have been used to mint coins. Historically, most coinage metals are from the three nonradioactive members of group 11 of the periodic table: copper, silver and gold. Copper is usually augmented with tin or other metals to form bronze. Gold, silver and bronze or copper were the principal coinage metals of the ancient world, the medieval period and into the late modern period when the diversity of coinage metals increased. Coins are often made from more than one metal, either using alloys, coatings (cladding/plating) or bimetallic configurations. While coins are primarily made from metal, some non-metallic materials have also been used.

NHS, Inc. is a United States sports equipment distribution company based in Santa Cruz, California. It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS. The acronym NHS comes from their surname initials. The company distributes the following brands: Santa Cruz Skateboards, Santa Cruz Snowboards, Santa Cruz Surfboards, Creature Skateboards, Independent Truck Company, Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet and Nor Cal Clothing Co. NHS formerly owned shares of Santa Cruz Bicycles, also co-founded by Richard Novak, but sold to Pon Holdings in 2015.

<span class="mw-page-title-main">Wagner Manufacturing Company</span> Former American metalworking manufacturer

The Wagner Manufacturing Company was a family-owned manufacturer of cast iron and aluminum products based in Sidney, Ohio, US. It made products for domestic use such as frying pans, casseroles, kettles and baking trays, and also made metal products other than cookware. Wagner was active between 1891 and 1952, and at one time dominated the cookware market, selling in Europe and the US. Subsequent owners of the company continued to operate the Sidney plant until it closed in 1999. As of 2022, the newly formed Wagner Cast Iron manufactures reissues of historic Wagner products.

Jim Phillips is an American graphic artist known for his contributions to surf and skateboard culture, particularly his creation of the iconic Screaming Hand logo for Santa Cruz Skateboards. His work has become emblematic of youth rebellion and skate culture, remaining influential over three decades.

References

  1. Denike, Bob. Built to Grind: 25 Years of hardcore skateboarding from the archives of Independent Truck Company. San Francisco: NHS, 2004. Print.
  2. "Independent Trucks Logo Change". Shredz Shop Skate. 2022-09-29. Retrieved 2024-05-30.