Skateboarding is an action sport that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. Originating in the United States, skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue, with 11.08 million active skateboarders in the world. In 2016, it was announced that skateboarding would be represented at the 2020 Summer Olympics in Tokyo, for both male and female teams. Skateboarding made its Olympic debut in 2020 and was included in the 2024 games.
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
Converse is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories. Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Jägermeister is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35%. The recipe has not changed since its creation and continues to be served in its signature green glass bottle. It is the flagship product of Mast-Jägermeister SE headquartered in Wolfenbüttel, Germany.
West Coast Choppers (WCC) is a brand that began selling screen-printed T-shirts and stickers with the company's Iron cross/Maltese cross logo while founder and "master marketer" Jesse James was finishing high school, packaging the accoutrements of the chopper lifestyle long before any actual West Coast Choppers customs had been ordered or sold. Even after the company did begin building custom choppers, 60% of revenue still came from sales of WCC-branded marketing tie-ins such as clothing, beverages and tools. Yearly sales of approximately 12–15 motorcycles at prices of around US$150,000 each actually lost money for the company, but attracted positive attention. Publicizing the names of celebrity clients, including Shaquille O'Neal, Kid Rock, Keanu Reeves, Ty Law of the Denver Broncos, wrestling star Bill Goldberg, actor Tyson Beckford, and NFL running back Jamal Anderson, was a central feature of the WCC marketing strategy. The other key to this strategy was the star power of Jesse James, presented mainly through television on the Discovery Channel in the Motorcycle Mania series and the 2002–2006 series Monster Garage.
Andrew Reynolds is an American professional skateboarder known for co-founding Baker Skateboards in 2000 with artist Jay Strickland. He is now Baker Skateboard's sole owner. Reynolds established Bakerboys Distribution with Erik Ellington and Jim Greco in 2007. Bakerboys Distribution provides distribution for closely related in-house skateboard companies such as Deathwish Skateboards and Shake Junt. He is also the head of design at Altamont Apparel. Reynolds primarily skates street. He has been called one of the most influential skaters of all time.
Deluxe Distribution is an Ermico Enterprises, Inc.-owned American skateboarding company founded in 1986 with limited partner Brian Ware in San Francisco. Deluxe was formed to distribute the Beware Record label, and other small record labels popular with skateboarders, along with Thunder Trucks and Supercush Bushings. Deluxe distributes six skateboard brands and owns DLXSF, a retail outlet.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Mark Gonzales, also known as "Gonz", "the Gonz" and "the Godfather", is an American professional skateboarder and artist. A pioneer in the development of modern street skating, he is considered one of the first street-style skateboarders alongside Natas Kaupas. Gonzales and Kaupas are also credited with the first known boardslides on a handrail. Gonzales' pioneering influence on skateboarding has caused him to be known as the "God Father" of modern street skateboarding, and he was named the "Most Influential Skateboarder of All Time" by Transworld Skateboarding magazine in December 2011. Gonzales was placed ahead of Tony Hawk (2nd) and Rodney Mullen (3rd)
Chris Haslam is a Canadian professional skateboarder whose natural stance is right foot forward, or 'Goofy'. He is recognized as an innovative skateboarder whose skateboarding is defined by creativity and progression.
Baker Skateboards is an American skateboarding company founded in 2000 by professional skateboarder Andrew Reynolds. The company's main products are skateboard decks, soft goods, accessories, and wheels.
Stevie Williams is a professional skateboarder who was included in the twenty-seventh position of the "30 Most Influential Skaters of All Time" list that was compiled by Transworld Skateboarding in late 2011.
Tensor Trucks is an American skateboarding truck company founded and designed by professional skateboarder, Rodney Mullen, in 2000. Tensor's parent company is Dwindle Distribution. The brand offers trucks in three different heights that are tailored for different wheel diameters—the hi is designed for 58mm wheels and smaller; the mid for 54mm or smaller; and the lo for 52mm and smaller. Mullen holds US patent no. 6,443,471B1 for design features implemented in Tensors. Tensor's trucks are manufactured in China.
The swastika is an ancient Eurasian religious symbol that generally takes the form of an equilateral cross with four legs each bent at 90 degrees in either right-facing (卐) form or left-facing (卍) form. It is considered to be a sacred and auspicious symbol in Hinduism, Buddhism, and Jainism and dates back at least 11,000 years.
A fingerboard is a scaled-down replica of a skateboard that a person "rides" with their fingers, rather than their feet. A fingerboard is typically 100 millimeters (3.9 in) long with width ranging from 26 to 55 mm, with graphics, trucks and plastic or ball-bearing wheels, like a skateboard. A fingerboard can be used to do traditional skateboarding tricks, such as an ollie and kickflip.
NHS, Inc. is an American sports equipment distribution company based in Santa Cruz, California. It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS. The acronym NHS comes from their surname initials. The company distributes the following brands: Santa Cruz Skateboards, Santa Cruz Snowboards, Santa Cruz Surfboards, Creature Skateboards, Independent Truck Company, Bronson Speed Co., Krux Trucks, Ricta Wheels, Mob Grip, OJ Wheels, Road Rider, Slimeballs, Bullet and Nor Cal Clothing Co. NHS formerly owned shares of Santa Cruz Bicycles, also co-founded by Richard Novak, but sold to Pon Holdings in 2015.
David González is a Colombian professional skateboarder. In December 2012, he was named Thrasher magazine's "Skater of the Year".
Supra was an American skate shoe brand founded in Los Angeles, California by Angel Cabada in partnership with professional skateboarders. Korean fashion retailer F&F acquired the global trademark of Supra in October 2020.
Judi Oyama is an American professional skateboarder who excelled in slalom and downhill skateboarding. She was the Women's Slalom World Skateboard Champion in 2003 and was inducted into the Skateboarding Hall of Fame in 2018.
Jim Phillips is an American graphic artist known for his contributions to surf and skateboard culture, particularly his creation of the iconic Screaming Hand logo for Santa Cruz Skateboards. His work has become emblematic of youth rebellion and skate culture, remaining influential over three decades.
