Skateboarding is an action sport that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. Originating in the United States, skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2009 report found that the skateboarding market is worth an estimated $4.8 billion in annual revenue, with 11.08 million active skateboarders in the world. In 2016, it was announced that skateboarding would be represented at the 2020 Summer Olympics in Tokyo, for both male and female teams. Skateboarding made its Olympic debut in 2020 and was included in the 2024 games.
Natas Kaupas is an American former professional skateboarder. He grew up in South Santa Monica, California, in the area known as Dogtown, and is of Lithuanian descent. He is often referred to as one of the first true professional street skateboarders.
DC Shoes, Inc. is an American brand specializes in footwear for action sports, for skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.
Sole Technology, Inc., known informally as Sole Tech, is an American footwear and apparel company, specializing in skate shoe design, production and distribution. The company is owned and operated by Pierre-André Senizergues, a former professional freestyle skateboarder. The company's headquarters are in Lake Forest, California, United States.
Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. Todd Hymel is the CEO of Volcom.
Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. The company specializes in products aimed at snowboarders, such as snowboards, bindings, boots, outerwear, and accessories. The company, whose flagship store is in Burlington, Vermont, was privately owned by Jake Burton Carpenter, until his death in 2019, and by his wife, Donna Carpenter, who has been active in the business since 1983.
Jeremy Scott is an American fashion designer. He is the sole owner of his namesake label, and from October 2013 to March 2023 was the creative director of the fashion house Moschino. Since launching his brand in Paris in 1997, Scott has built a reputation as "pop culture's most irreverent designer", and "fashion's last rebel".
Alien Workshop (AWS) is an independent American skateboarding company that was founded in 1990 by Chris Carter, Mike Hill, and Neil Blender in Dayton, Ohio. Following periods under the ownership of the Burton snowboard company and original team rider Rob Dyrdek in 2012, the company was acquired by Pacific Vector Holdings in October 2013. Alien Workshop produced skateboard decks, wheels, apparel, and other skateboard accessories prior to its closure in May 2014. In 2015, Alien Workshop was revived with an all-amateur team and distribution through Tum Yeto. They released a series of new skate decks and Bunker Down, the brand's sixth video. As of 2016, Alien Workshop, led by Mike Hill phased out working with Tum-Yeto and moved all operations back to the Mound Laboratories in Miamisburg, Ohio. After a tumultuous ownership history they have returned to operations as an independent company.
Sessions is an apparel company that designs, develops, produces and markets action-sports based products primarily in the snowsports industry as well as young men's and women's clothing. Sessions is headquartered in Santa Cruz, California, United States.
O'Neill is originally a Californian surf wear and surfboard brand started in 1952 by Jack O'Neill. It moved down the coast from San Francisco to Santa Cruz by the end of the decade. The company logo symbolizes a breaking surf wave. "O'NEILL" and the "Wave logo" are trademarks registered worldwide.
Baker Skateboards is an American skateboarding company founded in 2000 by professional skateboarder Andrew Reynolds. The company's main products are skateboard decks, soft goods, accessories, and wheels.
Independent Truck Company is an American skateboard truck manufacturer based in Santa Cruz, California. Established in 1978, the brand is currently owned by NHS, Inc. and has an extended list of sponsored team riders. The trucks are made by Ermico Enterprises, in the bay area of San Francisco.
A fingerboard is a scaled-down replica of a skateboard that a person "rides" with their fingers, rather than their feet. A fingerboard is typically 100 millimeters (3.9 in) long with width ranging from 26 to 55 mm, with graphics, trucks and plastic or ball-bearing wheels, like a skateboard. A fingerboard can be used to do traditional skateboarding tricks, such as an ollie and kickflip.
Santa Cruz Weekly was a free-circulation weekly newspaper published in Santa Cruz, California. It began publishing under its current name on May 6, 2009; publication ceased when operations were merged with the competing Good Times weekly on April 2, 2014, with the merged company continuing as Good Times. Formerly known as Metro Santa Cruz, the alternative weekly covered news, people, culture and entertainment in Santa Cruz County, a coastal area that includes Capitola, Aptos, Boulder Creek, Scotts Valley and Watsonville.
Santa Cruz Bicycles, LLC is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California. They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013. Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.
Sean Kearns is a filmmaker, producer and entrepreneur who gained public attention during the late '80s and early '90s as a professional snowboarder and a sponsored skateboarder. Kearns was a key player in the Whiskey snowboard films during the 1990s. The Whiskey movies are revered as cult classics. in the snowboard culture.
Judi Oyama is an American professional skateboarder who excelled in slalom and downhill skateboarding. She was the Women's Slalom World Skateboard Champion in 2003 and was inducted into the Skateboarding Hall of Fame in 2018.
Jim Phillips is an American graphic artist known for his contributions to surf and skateboard culture, particularly his creation of the iconic Screaming Hand logo for Santa Cruz Skateboards. His work has become emblematic of youth rebellion and skate culture, remaining influential over three decades.
