Santa Cruz Bicycles

Last updated
Santa Cruz Bicycles Inc.
Founded1993;31 years ago (1993)
FounderRob Roskopp, Mike Marquez and Rich Novak
Headquarters Santa Cruz, CA,
US
Key people
CEO: Joe Graney
Products Bicycles
Parent Pon Holdings
Website santacruzbicycles.com

Santa Cruz Bicycles is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California. [1] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 . [2] Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle. [3]

Contents

History

Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993. [4] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes. [5]

Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an 80 millimetres (3.1 in) travel single pivot design, [6] the first on the market. [1] [4] It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.

The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999. [4]

Models

A 2013 Santa Cruz Tallboy mountain bike (aluminum frame) Santa Cruz 2013 Tallboy Al 13.jpg
A 2013 Santa Cruz Tallboy mountain bike (aluminum frame)
Santa Cruz head badge Santa Cruz 2013 Tallboy Al 20.jpg
Santa Cruz head badge

The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines. [1] Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.

In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado. [7]

In 2017, Santa Cruz announced the addition of carbon fiber wheels [8] to their product lineup.

Current Santa Cruz/Juliana Production Models [9] [10]

Current Santa Cruz Production Wheel Models

Discontinued Models [16]

Santa Cruz Syndicate

Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current roster is Laurie Greenland, Jackson Goldstone, and Nina Hoffmann. [17]

Related Research Articles

<span class="mw-page-title-main">Tandem bicycle</span> Type of bicycle

A tandem bicycle or twin is a form of bicycle designed to be ridden by more than one person. The term tandem refers to the seating arrangement, not the number of riders. Patents related to tandem bicycles date from the mid 1880s. Tandems can reach higher speeds than the same riders on single bicycles, and tandem bicycle racing exists. As with bicycles for single riders, there are many variations that have been developed over the years.

<span class="mw-page-title-main">Mountain bike</span> Type of bicycle

A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which often makes them heavier, more complex and less efficient on smooth surfaces. These typically include a suspension fork, large knobby tires, more durable wheels, more powerful brakes, straight, extra wide handlebars to improve balance and comfort over rough terrain, and wide-ratio gearing optimised for topography, application and a frame with a suspension mechanism for the rear wheel. Rear suspension is ubiquitous in heavier-duty bikes and now common even in lighter bikes. Dropper seat posts can be installed to allow the rider to quickly adjust the seat height.

<span class="mw-page-title-main">Mountain biking</span> Bicycle sport

Mountain biking is a sport of riding bicycles off-road, often over rough terrain, usually using specially designed mountain bikes. Mountain bikes share similarities with other bikes but incorporate features designed to enhance durability and performance in rough terrain, such as air or coil-sprung shocks used as suspension, larger and wider wheels and tires, stronger frame materials, and mechanically or hydraulically actuated disc brakes. Mountain biking can generally be broken down into distinct categories: cross country, trail, all mountain, enduro, downhill and freeride.

<span class="mw-page-title-main">Bicycle frame</span> Main component of a bicycle

A bicycle frame is the main component of a bicycle, onto which wheels and other components are fitted. The modern and most common frame design for an upright bicycle is based on the safety bicycle, and consists of two triangles: a main triangle and a paired rear triangle. This is known as the diamond frame. Frames are required to be strong, stiff and light, which they do by combining different materials and shapes.

<span class="mw-page-title-main">Bicycle wheel</span> Wheel designed for a bicycle

A bicycle wheel is a wheel, most commonly a wire wheel, designed for a bicycle. A pair is often called a wheelset, especially in the context of ready built "off the shelf" performance-oriented wheels.

<span class="mw-page-title-main">Cannondale</span> Bicycle company

The Cannondale Bicycle Corporation is an American division of Dutch conglomerate Pon Holdings that supplies bicycles. Its headquarters are in Wilton, Connecticut, with engineering offices in Freiburg, Germany. Frames are manufactured in Taiwan. Bikes are assembled in Taiwan, as well as in the USA and in The Netherlands for the local markets.

Juliana "Juli" Furtado is a retired American professional mountain biker, who began her sports career in skiing.

<span class="mw-page-title-main">Bicycle fork</span> Bicycle piece

A bicycle fork is the part of a bicycle that holds the front wheel.

<span class="mw-page-title-main">Marin Bikes</span> American bicycle manufacturer

Marin Bikes is a bicycle manufacturer in Sonoma County, California, established in 1986. It specializes in mountain bikes but also makes other types. Many of its bicycle models are named after locations in and around Marin County, where it was originally headquartered.

29ers or two-niners are mountain bikes and hybrid bikes that are built to use 700c or 622 mm ISO wheels, commonly called 29″ wheels. Most mountain bikes once used ISO 559 mm wheels, commonly called 26″ wheels. The ISO 622 mm wheel is typically also used for road-racing, trekking, cyclo-cross, touring and hybrid bicycles. In some countries, mainly in Continental Europe, ISO 622 mm wheels are commonly called 28″ wheels or "28 Incher".

Keith Bontrager is a motorcycle racer who became a pioneer in the development of the modern mountain bike. Between 1980 and 1995, he was president of his own Bontrager Company, which continues to develop components for Trek Bicycle Corporation after Trek bought out Bontrager.

<span class="mw-page-title-main">Downhill bike</span> Type of mountain bike

A downhill bike is a full suspension bicycle designed for downhill cycling on particularly steep, technical trails. Unlike a typical mountain bike, durability and stability are the most important design features, compared to lighter, more versatile cross-country bikes. Downhill bikes are primarily intended for high-speed descent, and downhill riders will usually push, or shuttle via chairlifts or motorized vehicles, to the trailhead. Downhill bikes share similarities with freeride bikes due to their large strong frames and increased travel.

Specialized Bicycle Components, Inc., colloquially known as and stylized as SPECIALIZED, is an American company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized", as well as the premium and professional oriented "S-works".

Turner Suspension Bicycles, Inc. is an American bicycle frame manufacturer, based in Murrieta, California, specializing in full-suspension mountain bikes. Turner Bikes was founded in 1994 by David Turner, a former professional mountain bike rider who had ridden for the Marin and Mongoose teams. Turner had also worked with Horst Leitner at AMP Research whilst Horst developed the Horst Link suspension design.

<span class="mw-page-title-main">Bicycle suspension</span> Bicycle part

Bicycle suspension is the system, or systems, used to suspend the rider and bicycle in order to insulate them from the roughness of the terrain. Bicycle suspension is used primarily on mountain bikes, but is also common on hybrid bicycles.

<span class="mw-page-title-main">Cross-country cycling</span> Discipline of mountain biking

Cross-country (XC) cycling is a discipline of mountain biking. Cross-country cycling became an Olympic sport in 1996 and is the only form of mountain biking practiced at the Olympics.

<span class="mw-page-title-main">Triumph Tiger 800</span> Model of motorcycle

The Triumph Tiger 800 is a dual-sport motorcycle launched in 2010 by British manufacturer Triumph Motorcycles. The Tiger 800 XR is a more road-oriented bike, while the Tiger 800 XC is designed as a more off-road vehicle.

<span class="mw-page-title-main">Pon Holdings</span> Dutch conglomerate in the transport sector

Pon Holdings BV is a Dutch conglomerate in the transportation sector. It is one of the five largest bicycle manufacturers in the world, and owns bicycle brands Caloi, Cannondale, Cervélo, Derby Cycle, GT, Gazelle, IronHorse, Kalkhoff, Mongoose, Santa Cruz, Veloretti, and Schwinn, among others.

Brodie Bicycles is a manufacturer of mountain, road, cyclocross and commuter bicycles based in Vancouver, British Columbia, Canada.

References

  1. 1 2 3 Santa Cruz Bicycles COMPANY
  2. Video: A visit to the Santa Cruz Bikes factory - BikeRadar Magazines Archived 2013-01-06 at the Wayback Machine
  3. Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
  4. 1 2 3 Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar
  5. History Of Santa Cruz Bicycles | LIVESTRONG.COM
  6. Santa Cruz Bicycles - Tazmon 1
  7. Introducing Juliana Bicycles
  8. "Santa Cruz Reserve Wheels First Look - Bike Mag".
  9. Santa Cruz Bicycles Model Range
  10. Juliana Bicycles Model Range
  11. "Blur - Cross Country Bike | Santa Cruz Bicycles | Buy Online Pick Up In Store". www.santacruzbicycles.com. Retrieved 2024-08-11.
  12. "Santa Cruz Bicycles Releases New V10 DH Bike".
  13. "New Santa Cruz Bullit CC X01 Reserve 2021 in review – The clue's in the name!". E-Mountain Bike Magazine.
  14. "Santa Cruz Launches New Nomad, New Wheels, and a Julian Enduro Bike".
  15. "Reserve's New Aluminum Wheels Come With a Lifetime Warranty". Pinkbike. 15 February 2023.
  16. Santa Cruz Bicycles Model Archive
  17. Santa Cruz Syndicate