Founded | 1993 |
---|---|
Founder | Rob Roskopp, Mike Marquez and Rich Novak |
Headquarters | Santa Cruz, CA, |
Key people | CEO: Joe Graney |
Products | Bicycles |
Parent | Pon Holdings |
Website | santacruzbicycles.com |
Santa Cruz Bicycles is a manufacturer of high end mountain bikes based in Santa Cruz, California. [1] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 . [2] Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle. [3]
Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993. [4] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes. [5]
Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an 80 millimetres (3.1 in) travel single pivot design, [6] the first on the market. [1] [4] It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.
The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999. [4]
The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines. [1] Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.
In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado. [7]
In 2017, Santa Cruz announced the addition of carbon fiber wheels [8] to their product lineup.
Current Santa Cruz/Juliana Production Models [9] [10]
Current Santa Cruz Production Wheel Models
Discontinued Models [15]
Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current roster is Laurie Greenland, Jackson Goldstone, and Nina Hoffmann. [16]
A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which makes them heavier, more complex and less efficient on smooth surfaces. These typically include a suspension fork, large knobby tires, more durable wheels, more powerful brakes, straight, extra wide handlebars to improve balance and comfort over rough terrain, and wide-ratio gearing optimised for topography, application and a frame with a suspension mechanism for the rear wheel. Rear suspension is ubiquitous in heavier-duty bikes and now common even in lighter bikes. Dropper seat posts can be installed to allow the rider to quickly adjust the seat height.
A bicycle frame is the main component of a bicycle, onto which wheels and other components are fitted. The modern and most common frame design for an upright bicycle is based on the safety bicycle, and consists of two triangles: a main triangle and a paired rear triangle. This is known as the diamond frame. Frames are required to be strong, stiff and light, which they do by combining different materials and shapes.
A bicycle wheel is a wheel, most commonly a wire wheel, designed for a bicycle. A pair is often called a wheelset, especially in the context of ready built "off the shelf" performance-oriented wheels.
The Cannondale Bicycle Corporation is an American division of Dutch conglomerate Pon Holdings that supplies bicycles. Its headquarters are in Wilton, Connecticut, with engineering offices in Freiburg, Germany. Frames are manufactured in Taiwan. Bikes are assembled in Taiwan, as well as in the USA and in The Netherlands for the local markets.
A touring bicycle is a bicycle designed or modified to handle bicycle touring. To make the bikes sufficiently robust, comfortable and capable of carrying heavy loads, special features may include a long wheelbase, frame materials that favor flexibility over rigidity, heavy duty wheels, and multiple mounting points.
Juliana "Juli" Furtado is a retired American professional mountain biker, who began her sports career in skiing.
A utility bicycle, city bicycle, urban bicycle, European city bike (ECB), Dutch bike, classic bike or simply city-bike is a bicycle designed for frequent very short, very slow rides through very flat urban areas. It is a form of utility bicycle commonly seen around the world, built to facilitate everyday short-distance riding in normal clothes in cold-to-mild weather conditions. It is therefore a bicycle designed for very short-range practical transportation, as opposed to those primarily for recreation and competition, such as touring bicycles, road bicycles, and mountain bicycles. Utility bicycles are the most common form globally, and comprise the vast majority found in the developing world. City bikes may be individually owned or operated as part of a public bike sharing scheme.
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Keith Bontrager is a motorcycle racer who became a pioneer in the development of the modern mountain bike. Between 1980 and 1995, he was president of his own Bontrager Company, which continues to develop components for Trek Bicycle Corporation after Trek bought out Bontrager.
Felt Racing is an American bicycle brand based in Irvine, California. Felt produces road, track, cyclocross, electric bicycles, and cruiser bikes. All design is completed in the United States and the majority of production comes from Asia. The company also has a strong reputation in the time trial/triathlon bike area and for several years provided bicycles to UCI teams in the Tour de France. Felt still supports several professional level race teams including Hincapie Racing and Team Twenty 16.
A downhill bike is a full suspension bicycle designed for downhill cycling on particularly steep, technical trails. Unlike a typical mountain bike, durability and stability are the most important design features, compared to lighter, more versatile cross-country bikes. Downhill bikes are primarily intended for high-speed descent, and downhill riders will usually push, or shuttle via chairlifts or motorized vehicles, to the trailhead. Downhill bikes share similarities with freeride bikes due to their large strong frames and increased travel.
Specialized Bicycle Components, Inc., colloquially known as and stylized as SPECIALIZED, is an American company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized", as well as the premium and professional oriented "S-works".
Bicycle suspension is the system, or systems, used to suspend the rider and bicycle in order to insulate them from the roughness of the terrain. Bicycle suspension is used primarily on mountain bikes, but is also common on hybrid bicycles.
Cross-country (XC) cycling is a discipline of mountain biking. Cross-country cycling became an Olympic sport in 1996 and is the only form of mountain biking practiced at the Olympics.
Diamondback Bicycles is an American bicycle brand that is based in Kent, Washington. Diamondbacks are sold in many countries, including the United States, Australia, Canada, and the United Kingdom. Most Diamondbacks are considered to be mid-type bicycles, with a high-end prototype in development as of 2011. Diamondback is owned by global private equity firm Regent, L.P., which also owns Redline Bicycles.
Pon Holdings BV is a Dutch conglomerate in the transportation sector. It was founded in 1980 by Ben Pon, Jr., a former racing car driver and son of Ben Pon, Sr., who became the importer of Volkswagen in the Netherlands in 1947. As of 2021 it is still owned by the Pon family.
Founded in 2006, Genesis is a UK bike brand manufacturing road, urban, youth and mountain models.
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27.5 mountain bikes are mountain bikes which use a large volume tire that is approximately 27.5 inches in diameter, 56 mm wide on an ISO 584 mm rim. 27.5 mountain bikes are also called tweeners, since it "fits between" the traditional 26-inch wheels and the newer 29ers".