Priority Bicycles

Last updated
Priority Bicycles
Company typeBicycle
Founded2012
FounderDave Weiner
HeadquartersNew York
Websiteprioritybicycles.com

Priority Bicycles is an American bicycle manufacturer based in New York City. [1]

The company was founded in 2012 by Dave Weiner, who quit his job as North American CEO of a software company to start a bicycle company. Weiner crowdfunded the startup company with a Kickstarter campaign in July 2014, with users who donated $350 promised a bicycle from the first shipment, and reached his funding goal of $30,000 within hours of launching. By the end of the 30-day campaign, Priority had received $556,286 of startup capital. [2]

The bicycles are aimed at commuters, [3] and are designed to minimize maintenance requirements by using a belt drive rather than a bicycle chain, and puncture-resistant tires with double-wall rims. [4]

The main office is located in New York where the design, painting, and assembly of the bicycles is carried out, while the frames are manufactured in China. [5]

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References

  1. Calore, Michael. "Here's Proof That Commuter Bikes Don't Have to Suck". Wired. ISSN   1059-1028 . Retrieved 2021-10-06.
  2. "Why This CEO Quit His Job to Pursue a Childhood Dream". Inc. 26 December 2014. Retrieved 1 January 2015.
  3. Mike Senese (18 July 2014). "This Mechanic Is Making the Ultimate Commuter Bike for Everyone". Make .
  4. "How Priority Bicycles Made a "Maintenance Free" Bike For Under $400". Gizmodo . 15 July 2014.
  5. "Made in Tribeca: Priority Bicycles". Tribeca Citizen. 12 September 2019.