SureStop

Last updated
SureStop
Founded2009;15 years ago (2009) as Slidepad Technologies
Headquarters Irvine, California
Key people
Brian Riley CEO, co-founder,
Andrew Ouelett Co-founder,
Al Nordin Executive Advisor
Products Bicycle brakes

SureStop is an anti-lock bicycle brake technology and manufacturing company. It was founded in 2009 in Palo Alto, California, as SlidePad by Brian Riley and Andrew Ouellet. [1] [2]

Contents

As of 2021, SureStop is headquartered in Irvine, California, with a subsidiary in Shenzhen. [3]

History

Slidepad was started by Riley and Ouellet while students at Cal Poly, San Luis Obispo. [2] Ouellet received inspiration for the product after he crashed his bicycle when applying too much pressure on his front brakes, resulting in front wheel lockup. [2] In 2009, Riley and Ouellet entered their initial design in Cal Poly’s Business Plan competition and won 1st place. [4] In 2013 Alan Nordin, former president of Fallbrook Technologies' bicycle division, joined the company as an executive advisor. [5]

In 2011, Slidepad Technologies formed an agreement with a Taiwanese manufacturer to build a Slidepad braking system for OEM distribution. [6] Jamis Bicycles was the first bike-manufacturer to specify the technology on their 2013 models. [7] Stanford University and Jamis Bicycles currently use Slidepad technology. [6] [8]

In November 2012, the company took a 40-day, 11,000 mile, "Save Your Teeth Tour" across 90 bike shops from Palo Alto, California, to New Jersey. [7]

In 2014 the company rebranded from SlidePad to SureStop. [9]

On April 14, 2017, the product was on Season 8 Episode 21 of Shark Tank. Brian Riley and Kyle Jansen, another founder, accepted a deal with Mark Cuban. [10]

Description

SureStop is a system for bicycles aimed at making the correct application of braking force easier for novice or casual cyclists. It integrates into V-brake systems to provide single-lever braking for front and rear brakes. [5] It modulates the front brake force in real time, based on the road surface and rider weight position, and avoids front wheel lockup accidents when applying the front brake. [1] [11] It was designed to prevent riders from flipping over their handlebars when applying the front brake. [1] Once the brake pads make contact with the rear wheel, the Slidepad slides forward, which pulls a cable that is connected to the front brakes. [1] Similar to the anti-lock brake system in cars, the mechanism prevents the front wheel from locking, no matter how hard the brake is pressed or how slippery the road conditions are. [7] [12]

See also

Combined braking system

Related Research Articles

<span class="mw-page-title-main">Bicycle</span> Pedal-driven two-wheel vehicle

A bicycle, also called a pedal cycle, bike, push-bike or cycle, is a human-powered or motor-assisted, pedal-driven, single-track vehicle, with two wheels attached to a frame, one behind the other. A bicycle rider is called a cyclist, or bicyclist.

<span class="mw-page-title-main">Anti-lock braking system</span> Safety anti-skid braking system used on aerospace and land vehicles

An anti-lock braking system (ABS) is a safety anti-skid braking system used on aircraft and on land vehicles, such as cars, motorcycles, trucks, and buses. ABS operates by preventing the wheels from locking up during braking, thereby maintaining tractive contact with the road surface and allowing the driver to maintain more control over the vehicle.

<span class="mw-page-title-main">Disc brake</span> Mechanism using friction to resist rotation of a circular plate

A disc brake is a type of brake that uses the calipers to squeeze pairs of pads against a disc or a rotor to create friction. There are two basic types of brake pad friction mechanisms: abrasive friction and adherent friction. This action slows the rotation of a shaft, such as a vehicle axle, either to reduce its rotational speed or to hold it stationary. The energy of motion is converted into heat, which must be dispersed.

<span class="mw-page-title-main">Drum brake</span> Type of vehicle brake

A drum brake is a brake that uses friction caused by a set of shoes or pads that press outward against a rotating bowl-shaped part called a brake drum.

<span class="mw-page-title-main">Tandem bicycle</span> Type of bicycle

A tandem bicycle or twin is a form of bicycle designed to be ridden by more than one person. The term tandem refers to the seating arrangement, not the number of riders. Patents related to tandem bicycles date from the mid 1880s. Tandems can reach higher speeds than the same riders on single bicycles, and tandem bicycle racing exists. As with bicycles for single riders, there are many variations that have been developed over the years.

<span class="mw-page-title-main">Mountain bike</span> Type of bicycle

A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which makes them heavier, more complex and less efficient on smooth surfaces. These typically include a suspension fork, large knobby tires, more durable wheels, more powerful brakes, straight, extra wide handlebars to improve balance and comfort over rough terrain, and wide-ratio gearing optimised for topography, application and a frame with a suspension mechanism for the rear wheel. Rear suspension is ubiquitous in heavier-duty bikes and now common even in lighter bikes. Dropper seat posts can be installed to allow the rider to quickly adjust the seat height.

<span class="mw-page-title-main">Bicycle brake</span> Braking device for bicycles

A bicycle brake reduces the speed of a bicycle or prevents the wheels from moving. The two main types are: rim brakes and disc brakes. Drum brakes are less common on bicycles.

Shimano, Inc., originally Shimano Iron Works (島野鐵工所) and later Shimano Industries, Inc. (島野工業株式会社), is a Japanese multinational manufacturing company for cycling components, fishing tackle and rowing equipment, who also produced golf supplies until 2005 and snowboarding gear until 2008. Named after founder Shozaburo Shimano and headquartered in Sakai, Osaka Prefecture, the company has 32 consolidated and 11 unconsolidated subsidiaries, with the primary manufacturing plants based in Kunshan (China), Malaysia and Singapore.

<span class="mw-page-title-main">Bowden cable</span> Flexible cable used to transmit force

A Bowden cable is a type of flexible cable used to transmit mechanical force or energy by the movement of an inner cable relative to a hollow outer cable housing. The housing is generally of composite construction, consisting of an inner lining, a longitudinally incompressible layer such as a helical winding or a sheath of steel wire, and a protective outer covering.

<span class="mw-page-title-main">Racing bicycle</span> Bicycle designed for competitive road cycling

A racing bicycle, also known as a road bike is a bicycle designed for competitive road cycling, a sport governed by and according to the rules of the Union Cycliste Internationale (UCI).

<span class="mw-page-title-main">Fixed-gear bicycle</span> Bicycle that has a drivetrain with no freewheel mechanism

A fixed-gear bicycle is a bicycle that has a drivetrain with no freewheel mechanism such that the pedals always will spin together with the rear wheel. The freewheel was developed early in the history of bicycle design but the fixed-gear bicycle remained the standard track racing design. More recently the "fixie" has become a popular alternative among mainly urban cyclists, offering the advantage of simplicity compared with the standard multi-geared bicycle.

<span class="mw-page-title-main">Shifter (bicycle part)</span> Bicycle component

A bicycle shifter or gear control or gear levers is a component used to control the gearing mechanisms and select the desired gear ratio. Typically, they operate either a derailleur mechanism or an internal hub gear mechanism. In either case, the control is operated by moving a cable that connects the shifter to the gear mechanism.

<span class="mw-page-title-main">Hydraulic brake</span> Arrangement of braking mechanism

A hydraulic brake is an arrangement of braking mechanism which uses brake fluid, typically containing glycol ethers or diethylene glycol, to transfer pressure from the controlling mechanism to the braking mechanism.

<span class="mw-page-title-main">Parking brake</span> Secondary automotive braking system

In road vehicles, the parking brake, also known as a handbrake or emergency brake (e-brake), is a mechanism used to keep the vehicle securely motionless when parked. Parking brakes often consist of a pulling mechanism attached to a cable which is connected to two wheel brakes. In most vehicles, the parking brake operates only on the rear wheels, which have reduced traction while braking. The mechanism may be a hand-operated lever, a straight pull handle located near the steering column, or a foot-operated pedal located with the other pedals.

<span class="mw-page-title-main">Bicycle and motorcycle dynamics</span> Science behind the motion of bicycles and motorcycles

Bicycle and motorcycle dynamics is the science of the motion of bicycles and motorcycles and their components, due to the forces acting on them. Dynamics falls under a branch of physics known as classical mechanics. Bike motions of interest include balancing, steering, braking, accelerating, suspension activation, and vibration. The study of these motions began in the late 19th century and continues today.

<span class="mw-page-title-main">Bicycle suspension</span> Bicycle part

Bicycle suspension is the system, or systems, used to suspend the rider and bicycle in order to insulate them from the roughness of the terrain. Bicycle suspension is used primarily on mountain bikes, but is also common on hybrid bicycles.

<span class="mw-page-title-main">Combined braking system</span>

A combined braking system (CBS), also called linked braking system (LBS), is a system for linking front and rear brakes on a motorcycle or scooter. In this system, the rider's action of depressing one of the brake levers applies both front and rear brakes. The amount of each brake applied may be determined by a proportional control valve. This is distinct from (conventional) integrated brakes, where applying pressure to the rear brake pedal only applies some braking force to the front brake.

<span class="mw-page-title-main">Quick release skewer</span> Bicycle wheel attaching mechanism

A quick release skewer is a mechanism for attaching a wheel to a bicycle. It consists of a rod threaded on one end and with a lever operated cam assembly on the other. The rod is inserted into the hollow axle of the wheel, a special nut is threaded on, and the lever is closed to tighten the cam and secure the wheel to the fork. Wheels equipped with quick release mechanisms can be removed from the bicycle frame and replaced without using tools by opening and closing the cam lever, thus more quickly than wheels with solid axles and nuts. On the negative side, a quick-release hub renders a wheel more vulnerable to theft and care must be taken to ensure that the mechanism is properly tightened.

<span class="mw-page-title-main">Motorcycle braking systems</span>

Motorcycle braking systems have varied throughout time, as motorcycles evolved from bicycles with an engine attached, to the 220 mph (350 km/h) prototype motorcycles seen racing in MotoGP. Most systems work by converting kinetic energy into thermal energy (heat) by friction. On motorcycles, approximately 70% of the braking effort is performed by the front brake. This however can vary for individual motorcycles; longer-wheelbase types having more weight biased rearward, such as cruisers and tourers, can have a`greater effort applied by the rear brake. In contrast, sports bikes with a shorter wheelbase and more vertical fork geometry can tolerate higher front braking loads. For these reasons, motorcycles tend to have a vastly more powerful front brake compared to the rear.

References

  1. 1 2 3 4 O’Conner, Brian. Slide Into More Control with Slidepad. Kinetic Shift. June 22, 2011.
  2. 1 2 3 Jurries, Amy. Endo Crashes A Thing Of The Past. The Gear Caster. March 17, 2011.
  3. "SureStop Brake System" . Retrieved 13 October 2021.
  4. New Company Launches Brake System. Bicycle Retailer and Industry News. February 25, 2011.
  5. 1 2 "Nordin joins Slidepad Technologies as advisor". Bicycle Retailer.
  6. 1 2 Slidepad Secures Taiwan Manufacturing. Bicycle Retailer and Industry News. June 10, 2011.
  7. 1 2 3 "Slidepad wraps up 'Save Your Teeth Tour'". Bicycle Retailer. November 30, 2012.
  8. Smith, Chip and Alex Strickland. Jamis Bicycles Latest Manufacturer to Feature Slidepad. SOAR Communications. November 9, 2011.
  9. "SlidePad rebrands as SureStop". Bicycle Retailer and Industry News. 8 September 2014. Retrieved 13 October 2021.
  10. Shatzen, Max (2018-06-24). "What's It Like Working with Mark Cuban After Shark Tank?". Guardian Bikes®. Retrieved 2023-10-18.
  11. Reid, Carlton. Single lever break system gets Asian production slot. Bike Biz. June 8, 2011.
  12. Overholt, Zach. One Lever, Two Breaks: Slidepad. Bike Rumor. May 16, 2011.