Indix's CEO and founder is Sanjay Parthasarathy.[4][5] Parthasarathy left Microsoft in 2009, where he worked for 19 years in an executive capacity, notably starting and running the company's Developer & Platform Evangelism Division from 2000 to 2007.[2] After Microsoft, he moved his family to India where he intended to launch a software company that would tackle key business problems facing companies in the changing world of commerce.[4][5] The company raised a successful angel investment round in the spring of 2012 and Parthasarathy subsequently established its headquarters in Seattle.[4][5]
Other co-founders of Indix include Sridhar Venkatesh, Rajesh Muppalla, Satya Kaliki and Jonah Stephen Jermiah.[6]
Indix was acquired by Avalara, a provider of tax compliance automation software on February 6, 2019.[7]
Services
Indix's services include proprietary algorithms that crawl product data and produce data-as-a-service as a business model.[1][5]
The database offers coverage for most consumer retail product categories, as well as many industrial and business-to-business products.[1]
API
The Indix Product API utilizes a representational state transfer (RESTful) interface with 20+ endpoints including brand, store, category, product search, single product details, and product price history.[8] The API is a tool for product optimization to medium and large sized brands and retailers.[8] It is helps developers build product-aware applications that connect consumers with timely products.[8]
In 2015 Indix raised $15 million in a Series B round led by Nokia Growth Partners and included participation from Nexus Venture Partners and Avalon Ventures.[11]
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