London, United Kingdom (legal) Vodnjan, Croatia (de facto)[1]
Area served
200+ Countries
Products
Communications Platform as a Service (CPaaS) A2P Messaging A2P SMS Platform 2-Way SMS SaaS CCaaS 2 Factor Authentication SMS API Number Validation Push Notifications OTT messaging A2P RCS[2] RCS Business Messaging Omnichannel messaging Voice Email AIT Fraud detection
Infobip was established in the Croatian city of Vodnjan in 2006 and is led by its co-founders by CEO Silvio Kutić and Izabel Jelenić.[7][8] Before founding Infobip, Silvio Kutić created Virtual Community, that allowed group communication via web, email, and SMS, with the first message sent as a Christmas text from Vodnjan's town hall to its diaspora. Realizing the technology wasn't scalable, he developed a communications API platform, leading to the creation of Infobip.[9][10]
In 2014 and 2015, the company expanded operations into Latin America and the Asia-Pacific region.[11][12][13]
In 2020, Infobip raised $200 million from One Equity Partners. At the time, its valuation was estimated to exceed $1 billion, making it the first Croatian company to reach "unicorn" status (a term referring to privately held startups valued over $1 billion).[14][15] That year, Infobip also acquired OpenMarket, a cloud messaging firm based in Seattle, United States.[16]
In July 2022, Infobip acquired Peerless Network, a U.S.-based telecommunications provider founded in 2008.[18] Infobip reported revenues of €1.55 billion in 2022 and €1.735 billion in 2023.[19] Its communications platform handled 453 billion interactions annually, with 301 billion being SMS interactions.[20] During Cyber Week 2024, the company reported an increase in total interactions from 8.2 billion in 2023 to 11.6 billion in 2024.[21][22][23]
Infobip Startup Tribe
Since 2023, Infobip has provided financial and resource-based support to more than 300 startups through its Startup Tribe program.[24]
Campuses
In September 2017, the company opened a 17,000-square-meter campus named Pangea in Vodnjan, Croatia.[25]
Zagreb Campus - Opened in 2022
IIn 2022, Infobip opened a second campus in Zagreb, named Alpha Centauri.[26] Designed by the 3LHD architectural firm, the 20,000-square-meter campus is located near the Sveta Klara and Remetinec neighborhoods.[26]
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