OpenMarket

Last updated
OpenMarket, Inc.
Company type Subsidiary
Industry Wireless technology
Founded1999;25 years ago (1999), in Seattle, Washington
Headquarters
Seattle
,
Washington
Number of locations
6
Area served
Worldwide
Key people
Jonathan Morgan (CEO) [1] Jay Emmet (Former General Manager) [2]
ServicesEnterprise mobile engagement
Mobile messaging
One-way and two-way global SMS
MMS
RCS
Consulting & Professional Services
Number of employees
275
Parent Infobip
Website openmarket.com

OpenMarket Inc. is a subsidiary of Infobip that provides cloud-based mobile messaging solutions[ buzzword ] to enterprises, including global one-way and two-way SMS, MMS, RCS, short codes, local numbers and text-enabled toll-free messaging solutions.[ buzzword ] [3] [4] The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, Pune and Guadalajara.

Contents

History

OpenMarket began as part of Qpass, a technology company that specialized in providing the infrastructure for electronic payments. In February 2006, Qpass acquired Simplewire, a provider of mobile messaging, payments and other services. This began operations in 1999. In June 2006, Amdocs, acquired Qpass and separated the company into two divisions, OpenMarket became the division focused on enterprise mobile services. Later in June 2006, OpenMarket launched OpenMarket Exchange, a web-based system that enabled media companies and service providers to process direct-to-consumer mobile transactions. [5]

On 23 March 2010, at the International CTIA Wireless conference, Amdocs announced the acquisition of MX Telecom, a London-based mobile messaging and payments aggregator for approximately $104 million. Amdocs acquired MX Telecom with the aim of expanding the OpenMarket business into new international markets with its CMX2 platform. In May 2010, OpenMarket announced enhancements to the CMX2 product, now known as the OpenMarket Mobile Engagement Platform. [6] In late 2017, OpenMarket announced its expansion into RCS. [7]

About

OpenMarket offers its suite of mobile messaging and engagement solutions[ buzzword ] to enterprises globally in a variety of industry sectors, including retail, financial services, high tech, call center, logistics, travel and hospitality. These solutions[ buzzword ] support use cases across the organization such as customer feedback surveys, appointment reminders, emergency alerts, mobile coupons and secure PIN authentication. The company processes more than one billion application-to-peer mobile messaging interactions per month, connecting businesses to over three billion users and six billion devices worldwide. It services over 400 enterprises globally, including four of the top 10 most respected global brands. [8]

On 17 February 2016, OpenMarket announced the launch of its global mobile messaging partner program, which brings together third-party solutions[ buzzword ] for companies interested in leveraging functionality beyond basic SMS. [9] In 2018, OpenMarket began offering Rich Communication Services (RCS). [10]

Surveys

In 2014, OpenMarket commissioned a survey by International Data Corporation (IDC) on how enterprises use text messaging to communicate with their customers and employees. The survey was done with 600 respondents in the US, UK and eight countries in Europe and Asia. [11] [12] [13]

In March 2016, Retail Week and OpenMarket surveyed 1,000 consumers aged 18–34 to find out more about their communication preferences on mobile. The results showed that 38% of respondents want to be contacted by retailers via SMS, with 83% of them wanting to get order confirmations, delivery information and click-and-collect information. [14]

In April 2016, OpenMarket conducted a survey among 500 millennials on their communication preferences. The survey revealed that over 75% millennials prefer texting over talking on phone. [5]

See also

Related Research Articles

<span class="mw-page-title-main">SMS</span> Text messaging service component

Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.

<span class="mw-page-title-main">Instant messaging</span> Form of computer communication over the internet or locally

Instant messaging (IM) technology is a type of synchronous computer-mediated communication involving the immediate (real-time) transmission of messages between two or more parties over the Internet or another computer network. Originally involving simple text message exchanges, modern IM applications and services tend to also feature the exchange of multimedia, emojis, file transfer, VoIP, and video chat capabilities.

Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT, a picture message, or a multimedia message. The MMS standard extends the core SMS capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow of multiple images, or audio.

<span class="mw-page-title-main">Text messaging</span> Act of typing and sending a brief, digital message

Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile phones, tablet computers, smartwatches, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network or may also be sent via satellite or Internet connection.

<span class="mw-page-title-main">Comverse Technology</span> American-Israeli technology company (1982–2013)

Comverse Technology, Inc. was a technology company located in Woodbury, New York in the United States, that developed and marketed telecommunications software. The company focused on providing value-added services to telecommunication service providers, in particular to mobile network operators. Comverse Technology had several wholly or partly owned subsidiaries. The name "Comverse" is a fusion of the words "communication" and "versatility".

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

<span class="mw-page-title-main">Mobile banking</span> Service provided by a bank

Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually called an app, provided by the financial institution for the purpose. Mobile banking is usually available on a 24-hour basis. Some financial institutions have restrictions on which accounts may be accessed through mobile banking, as well as a limit on the amount that can be transacted. Mobile banking is dependent on the availability of an internet or data connection to the mobile device.

<span class="mw-page-title-main">Gemalto</span> International digital security company

Gemalto was an international digital security company providing software applications, secure personal devices such as smart cards and tokens, e-wallets and managed services. It was formed in June 2006 by the merger of two companies, Axalto and Gemplus International. Gemalto N.V.'s revenue in 2018 was €2.969 billion.

MIND CTI Ltd. is a global provider of billing and customer care solutions and messaging services for voice, data, video and content services. Headquartered in Yokneam, Israel; the company also has offices in the United States of America, Iaşi in Romania and in Germany.

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.

Rich Communication Services (RCS) is a communication protocol standard for instant messaging, primarily for mobile phones, developed and defined by the GSM Association (GSMA). It aims to be a replacement of SMS and MMS on cellular networks with more modern features including high resolution image and video support, typing indicators, file sharing, and improved group chat functionality. As for MMS, mobile service must be activated. Development of RCS began in 2007 but early versions lacked features and interoperability; a new specification named Universal Profile was developed and has been continually rolled out since 2017.

Vodafone Global Enterprise is a multinational company which provides telecommunications and information technology services to large corporations, and a wholly owned subsidiary of Vodafone Group. It is headquartered in London, England and was established in April 2007.

<span class="mw-page-title-main">Syniverse</span> Telecommunications company

Syniverse is an American communications technology company with a focus on 5G roaming, communications platform as a service (CPaaS), A2P Messaging, roaming clearing and settlement, IPX, fraud prevention, mobile identify and authentication solutions, IoT, Private Networks and other emerging technologies leveraged by global enterprises and telecommunication carriers.

Mobile payments is a mode of payment using mobile phones. Instead of using methods like cash, cheque, and credit card, a customer can use a mobile phone to transfer money or to pay for goods and services. A customer can transfer money or pay for goods and services by sending an SMS, using a Java application over GPRS, a WAP service, over IVR or other mobile communication technologies. In India, this service is bank-led. Customers wishing to avail themselves of this service will have to register with banks which provide this service. Currently, this service is being offered by several major banks and is expected to grow further. Mobile Payment Forum of India (MPFI) is the umbrella organisation which is responsible for deploying mobile payments in India.

Telecommunications billing is the group of processes of communications service providers that are responsible to collect consumption data, calculate charging and billing information, produce bills to customers, process their payments and manage debt collection.

<span class="mw-page-title-main">Sinch AB</span> Telecommunications and cloud communications platform as a service (PaaS) company

Sinch AB, formerly CLX Communications, is a communications platform as a service (CPaaS) company which powers messaging, voice, and email communications between businesses and their customers. Headquartered in Stockholm, Sweden, the company employs over 4000 people in more than 60 countries.

CM.com is a Mobile service company based in the Netherlands. The company was formed in 1999, and provides software for direct messaging, VoIP messaging, ecommerce payments and digital identification.

<span class="mw-page-title-main">Fonix</span> London-based mobile payments and messaging provider

Fonix provides a mobile payments and mobile messaging platform and is based in London. Its services are used by the media, entertainment, telecoms, enterprise and commerce sectors and Fonix has connections to all of the UK mobile networks. When consumers make payments, they are charged to their mobile phone bill. This service can be used for ticketing, content, cash deposits and donations.

Xura, Inc. previously known as Comverse, Inc., was a technology company headquartered in Wakefield, Massachusetts, United States, in existence from 2013 to 2017, that offered a portfolio of digital services which enabled global communications across a variety of mobile devices and platforms. Xura marketed and sold to communications service providers (CSPs) and to enterprises.

<span class="mw-page-title-main">Google Messages</span> Messaging application developed by Google

Google Messages is a text messaging software application developed by Google for its Android and Wear OS mobile operating systems. It is also available as a web app.

References

  1. "Meet the OpenMarket management team". OpenMarket. Retrieved 28 March 2018.
  2. Barker, Ian (10 April 2014). "OpenMarket introduces new messaging solutions for enterprise IT". Betanews. Retrieved 28 February 2015.
  3. Paz-Frankel, Einat (24 February 2008). "Mercury hot for text messaging". American City Business Journals . Retrieved 28 February 2015.
  4. "OpenMarket Adds US Long Code Mobile Messaging Capabilities for Enterprise Operational and Customer Service Use Cases". MarketWatch. 8 July 2014. Retrieved 28 February 2015.
  5. 1 2 "OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat". 2016-04-28.
  6. Barker, Ian (6 October 2014). "Using mobile messaging to deliver better customer service". Betanews. Retrieved 28 February 2015.
  7. "RCS: a text message fit for a king… or a customer". OpenMarket. 30 November 2017.
  8. The Harris Poll 2014 RQ Report: A Survey of the U.S. General Public Using the Reputation Quotient,” Nielsen, April 2014.
  9. "OpenMarket Introduces Global Partner Program". 10 February 2016.
  10. Olenski, Steve (20 March 2018). "Is RCS Poised To Overtake SMS For Text Messaging Supremacy?".
  11. Columbus, Louis. "IDC: 87% Of Connected Devices Sales By 2017 Will Be Tablets And Smartphones".
  12. "Home |Planet".
  13. "New study reveals the growing business impact of mobile messaging - ITProPortal.com". 29 April 2015.
  14. "Analysis: understanding what digital natives want from retailers".