![]() | This article contains content that is written like an advertisement .(October 2018) |
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Type | Private |
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Industry | Wireless technology |
Founded | 1999Seattle, Washington | in
Headquarters | Seattle , Washington |
Number of locations | 6 |
Area served | Worldwide |
Key people | Jonathan Morgan (CEO) [1] Jay Emmet (Former General Manager) [2] |
Services | Enterprise mobile engagement Mobile messaging One-way and two-way global SMS MMS RCS Consulting & Professional Services |
Number of employees | 275 |
Parent | Infobip |
Website | openmarket |
OpenMarket Inc. is a privately owned subsidiary of Infobip that provides cloud-based mobile messaging solutions to enterprises, including global one-way and two-way SMS, MMS, RCS, short codes, local numbers and text-enabled toll-free messaging solutions. [3] [4] The company is headquartered in Seattle, Washington, United States, with offices in Detroit, London, Sydney, Pune, and Guadalajara.
OpenMarket began as part of Qpass, a technology company that specialized in providing the infrastructure for electronic payments. In February 2006, Qpass acquired Simplewire, a provider of mobile messaging, payments and other services. This began operations in 1999. In June 2006, Amdocs, acquired Qpass and separated the company into two divisions, OpenMarket became the division focused on enterprise mobile services. Later in June 2006, OpenMarket launched OpenMarket Exchange, a web-based system that enabled media companies and service providers to process direct-to-consumer mobile transactions. [5]
On 23 March 2010, at the International CTIA Wireless conference, Amdocs announced the acquisition of MX Telecom, a London-based mobile messaging and payments aggregator for approximately $104 million. Amdocs acquired MX Telecom with the aim of expanding the OpenMarket business into new international markets with its CMX2 platform. In May 2010; OpenMarket announced enhancements to the CMX2 product, now known as the OpenMarket Mobile Engagement Platform. [6] In late 2017, OpenMarket announced its expansion into RCS. [7]
OpenMarket offers its suite of mobile messaging and engagement solutions to enterprises globally in a variety of industry sectors, including retail, financial services, high tech, call center, logistics, travel and hospitality. These solutions support use cases across the organization such as customer feedback surveys, appointment reminders, emergency alerts, mobile coupons, and secure PIN authentication. The company processes more than one billion application-to-peer mobile messaging interactions per month, connecting businesses to over three billion users and six billion devices worldwide. It services over 400 enterprises globally, including four of the top 10 most respected global brands. [8]
On 17 February 2016, OpenMarket announced the launch of its global mobile messaging partner program, which brings together third-party solutions for companies interested in leveraging functionality beyond basic SMS. [9] In 2018, OpenMarket began offering Rich Communication Services (RCS). [10]
In 2014, OpenMarket commissioned a survey by International Data Corporation (IDC) on how enterprises use text messaging to communicate with their customers and employees. The survey was done with 600 respondents in the US, UK and eight countries in Europe and Asia. [11] [12] [13]
In March 2016, Retail Week and OpenMarket surveyed 1,000 consumers aged 18–34 to find out more about their communication preferences on mobile. The results showed that 38% of respondents want to be contacted by retailers via SMS, with 83% of them wanting to get order confirmations, delivery information and click-and-collect information. [14]
In April 2016, OpenMarket conducted a survey among 500 millennials on their communication preferences. The survey revealed that over 75% millennials prefer texting over talking on phone. [5]
Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines.
Instant messaging (IM) technology is a type of online chat allowing real-time text transmission over the Internet or another computer network. Messages are typically transmitted between two or more parties, when each user inputs text and triggers a transmission to the recipient(s), who are all connected on a common network. It differs from email in that conversations over instant messaging happen in real-time. Most modern IM applications use push technology and also add other features such as emojis, file transfer, chatbots, voice over IP, or video chat capabilities.
Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or another type of compatible computer. Text messages may be sent over a cellular network, or may also be sent via satellite or Internet connection.
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Comverse Technology, Inc., often referred to as simply Comverse, was a technology company located in Woodbury, New York in the United States, that developed and marketed telecommunications software. The company focused on providing value-added services to telecommunication service providers, in particular to mobile network operators. Comverse Technology had several wholly or partly owned subsidiaries. The name "Comverse" is a fusion of the words "communication" and "versatility".
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Mobile banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. Unlike the related internet banking it uses software, usually called an app, provided by the financial institution for the purpose. Mobile banking is usually available on a 24-hour basis. Some financial institutions have restrictions on which accounts may be accessed through mobile banking, as well as a limit on the amount that can be transacted. Mobile banking is dependent on the availability of an internet or data connection to the mobile device.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Chikka, short for Chikka Text Messenger, was an Internet-based instant messaging application that supports free SMS or text messaging between online users and offline mobile subscribers. Chikka was released by Chikka Philippines, Inc. in the early 2000 and eventually established its connection with the country's network operators Smart Communications (2001), Globe Telecom (2002) and Sun Cellular (2004). With up to billions of messages being exchanged between online and mobile communities worldwide through Chikka, it is probably the world's first commercially successful integration of web and mobile utilities.
Rich Communication Services (RCS) is a communication protocol between mobile telephone carriers and between phone and carrier, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling, and can transmit in-call multimedia. It is part of the broader IP Multimedia Subsystem. Google added support for end-to-end encryption for all chats in their own RCS-based app, Messages.
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Tata Communications Limited is an Indian telecommunications company. It was previously a government- owned-telecommunications service provider and under the ownership of Department of Telecommunications, Ministry of Communications, and the Government of India. It was then sold to Tata Group when the Atal Bihari Vajpayee-Bharatiya Janta Party-National Democratic Alliance was in power; presently the company is part of the Tata Group.
Mobile payments is a mode of payment using mobile phones. Instead of using methods like cash, cheque, and credit card, a customer can use a mobile phone to transfer money or to pay for goods and services. A customer can transfer money or pay for goods and services by sending an SMS, using a Java application over GPRS, a WAP service, over IVR or other mobile communication technologies. In India, this service is bank-led. Customers wishing to avail themselves of this service will have to register with banks which provide this service. Currently, this service is being offered by several major banks and is expected to grow further. Mobile Payment Forum of India (MPFI) is the umbrella organisation which is responsible for deploying mobile payments in India.
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Infobip is a Croatian IT and telecommunications company. Services include omnichannel communications, contact center, chatbot, customer engagement, and customer data platforms as well as identity and security. Infobip reaches over seven billion mobile devices and ‘things’ in more than 190 countries connected directly to over 700 telecoms networks. Infobip serves both mobile network operators and enterprises, notably banks, social networks and corporations, as well as non-profit organizations and public institutions.
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Fonix provides a mobile payments and mobile messaging platform and is based in London. Its services are used by the media, entertainment, telecoms, enterprise and commerce sectors and Fonix has connections to all of the UK mobile networks. When consumers make payments, they are charged to their mobile phone bill. This service can be used for ticketing, content, cash deposits and donations.
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