Innovid

Last updated
Innovid
Company type Public company
NYSE:  CTV
Industry Online Advertising
Founded2007
FoundersZvika Netter
Tal Chalozin
Zack Zigdon
Headquarters New York, NY,
United States
Area served
Worldwide
Key people
Zvika Netter, CEO
Tal Chalozin, CTO
Zack Zigdon, MD International
Services Online advertising distribution and management
Number of employees
~300
Website www.innovid.com

Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019. [1]

Contents

History

Innovid was founded in 2007 by Zvika Netter, Tal Chalozin, and Zack Zigdon. [2] Prior to starting Innovid, Netter and Chalozin co-founded the tech hub and nonprofit organization GarageGeeks where high-profile tech personalities from around the world came to speak about innovation, including Sergey Brin, [3] Craig Mundie, and Wikipedia co-founder Jimmy Wales. [4]

In 2008, Innovid raised $3 million from Genesis Partners in a Series A round. [5]

As of 2015, the company had raised $52.6 million in six rounds of funding from investors including Genesis Partners, NewSpring Capital, Silicon Valley Bank, Cisco Investments, and Sequoia Capital. [6]

In November 2017, the company announced a deal to acquire Taykey, a Tel Aviv-based company focusing on real-time, automatic ad targeting software. [7] [8] [9]

In January 2019, Innovid secured $30 million in pre-IPO funding from Goldman Sachs to further its interests in the connected TV sector. [10]

In September 2019, Innovid acquired the display advertising software company Herolens, based in Latin America. Herolens continued to operate its Buenos Aires office, which became the headquarters for Innovid's Latin American business. [11]

In February 2022, Innovid announced that it would acquire TVSquared for $160 million. [12]

Corporate affairs

Leadership

Innovid is managed by CEO Zvika Netter. Other key executives are: [13]

Partnerships

Innovid is an open-platform and has established several partnerships with third-party vendors, media companies, agencies, and publishers.

Innovid partnered with Roku to deliver personalized, targeted, and interactive video ads via Roku apps [14] and allow viewers to easily subscribe to specific channels with a click of the remote. [15]

In February 2016, Innovid announced a partnership with Snapchat, to provide advertisers with detailed analytics about ad campaigns. [16] Two months later, Innovid rolled out an integration with Facebook and Instagram, to help marketers deliver interactive video ads to both platforms while tracking analytics. [17] In June 2016, Innovid also teamed up with Twitter to give advertisers access to more data about Twitter video ad campaigns. [18] In December 2016, Innovid partnered with marketing clouds Oracle, Adobe, and IBM, enabling marketers for the first time to include video throughout the customer journey. [19]

MODI Media, the advanced TV arm of GroupM and the largest advertising media company in the world, recognized Innovid’s strong focus on the connected TV/ OTT market and began collaborating with the company to power all of MODI Media’s OTT video delivery and analytics. [20]

In September 2019, Innovid and Roku announced that they were partnering on advertising measurement tools that would report across over-the-top (OTT) and traditional TV. Innovid's connected TV data would be matched with Roku's automatic content recognition (ACR) data to measure daily reach, frequency, and demographics. [21]

Awards

  1. 2009 Tech Pioneers Who Will Change Your Life: Zvika Netter [22]
  2. 2010 World Economic Forum Tech Pioneers: Tal Chalozin [23]
  3. 2011 Streaming Media 100 Companies That Matter Most in Online Video [24]
  4. 2012 Digiday Video Awards Best Video Technology Innovation [25]
  5. 2014 Digiday Video Awards Best In-Stream Video Ad [26]
  6. 2014 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner [27]
  7. 2015 Crain’s Best Places to Work in NYC [28]
  8. 2015 Interactive Advertising Bureau MIXX IAB Rising Stars Digital Video Ad Gold Winner [29]
  9. 2015 AdAge's Best Places to Work [30]
  10. 2016 Inc. Magazine's Best Workplaces [31]
  11. 2016 Multichannel News' 40 Under 40 [32]
  12. 2016 Stevie Award Winner for Women in Business: Beth-Ann Eason [33]
  13. 2016 Interactive Advertising Bureau MIXX IAB Award: Best Interactive Video Ad [34]
  14. 2016 Crain Communications Best Places To Work in New York City [35]
  15. 2016 Los Angeles Business Journal Best Places To Work in Los Angeles [36]
  16. 2018 Drum Digital Trading Award for Best Creative Optimization [37]

Patents

US Patent No. 8745657 Inserting interactive objects into video content

Related Research Articles

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement.

Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.

<span class="mw-page-title-main">Roku, Inc.</span> American technology company

Roku, Inc. is an American technology company. Founded in 2002 by Anthony Wood, it produces Roku-branded streaming players and TVs, distributes streaming services and operates an ad business on its platform. Roku is the U.S. market leader in streaming video distribution, reaching 120 million viewers as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru.

<span class="mw-page-title-main">Quantcast</span> American technology company

Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.

<span class="mw-page-title-main">Scripps News</span> American television and streaming news network

Scripps News is a free ad-supported streaming television (FAST) streaming news channel, and a former American digital subchannel network headquartered in Washington, D.C., and owned by the Scripps Networks division of the E. W. Scripps Company. It was previously known as Newsy, from its launch in 2008 until December 31, 2022.

The Internet Advertising Bureau UK is the industry body for digital advertising in the United Kingdom, founded in 1997. It promotes a sustainable future for digital advertising and best practice for advertisers, agencies, and media owners. It is apparently related to the global Interactive Advertising Bureau.

InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.

<span class="mw-page-title-main">Stephan Noller</span>

Stephan Noller is a German internet-entrepreneur, founder and CEO of the nugg.ad predictive behavioral targeting company, and former chairman of the IAB Europe Policy Committee.

Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.

Digital Remedy is a New York based digital media execution and technology company, founded in 2000 by Michael Seiman who has been CEO since its inception. The company was ranked by Forbes as 69th in America's Most Promising Companies in 2015.

TubeMogul is an enterprise software company for brand advertising.

PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry. PubMatic's sell-side, real-time programmatic ad transaction advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems, while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world.

<span class="mw-page-title-main">Ex.co</span>

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<span class="mw-page-title-main">Woobi</span>

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<span class="mw-page-title-main">Integral Ad Science</span> American publicly owned technology company

Integral Ad Science (IAS) is an American publicly traded technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.

Nexxen is a New York-based, publicly traded online advertising company. Founded in 2007, it focuses on digital advertising, including video, mobile, native advertising, and display technology and connected TV. Its stock trades on both the Nasdaq and London Stock Exchange under the ticker symbol NEXN. The company employs over 800 people across 19 offices globally.

<span class="mw-page-title-main">Meredith Kopit Levien</span> American publisher (born 1971)

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Taboola, Inc. is a publicly traded advertising and technology company headquartered in New York City. It provides "content recommendation" adverts on its partner websites.

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References

  1. ↑ Wodinsky, Shoshana (September 18, 2019). "Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong". www.adweek.com. Retrieved 2020-03-13.
  2. ↑ Tsipori, Tali (April 2, 2016). "Innovid rises as television tumbles". Globes. Retrieved July 21, 2016.
  3. ↑ Schenker, Jennifer L. (May 16, 2008). "Israel's Garage Geeks Gather to Hear Google's Brin". Businessweek. Archived from the original on May 20, 2008. Retrieved July 25, 2016.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. ↑ Shamah, David (January 20, 2011). "Seeking great tech ideas? Check the garage". Israel21c. Retrieved April 28, 2016.
  5. ↑ Hendrickson, Mark (March 4, 2008). "Innovid Preparing Technology for Placing Interactive Virtual Items into Videos". TechCrunch. Retrieved April 28, 2016.
  6. ↑ "Innovid Raises $27.5 Million in Funding". Tech News Today. December 24, 2015. Archived from the original on August 16, 2016. Retrieved April 28, 2016.
  7. ↑ Ha, Anthony (30 November 2017). "Innovid acquires Taykey to provide more data to video advertisers". TechCrunch . Oath Inc. Retrieved 30 November 2017.
  8. ↑ "Europe's hottest startup capitals: Tel Aviv". Wired.
  9. ↑ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch.
  10. ↑ Shields, Ronan (January 7, 2019). "Goldman Sachs Backs Programmatic Outfit Innovid With $30 Million in Funding". www.adweek.com. Retrieved 2020-03-06.
  11. ↑ "CTV startup Innovid acquires display ad firm Herolens". Marketing Dive. Retrieved 2019-12-11.
  12. ↑ Spangler, Todd (February 7, 2022). "Connected-TV Ad Platform Innovid to Acquire TVSquared for $160 Million". Variety. Retrieved February 7, 2022.
  13. ↑ "Innovid | Get to know your friendly video marketing experts". Innovid. Retrieved 2019-12-13.
  14. ↑ Perez, Sarah (June 18, 2015). "Roku and Innovid Roll Out Interactive Ads, Including SMS-Based Reminders To Watch". TechCrunch. Retrieved July 25, 2016.
  15. ↑ Ungerleider, Neal (January 25, 2016). "Roku's New Plan To Stay Competitive In The Streaming Wars: On-Player Advertising". Fast company. Retrieved July 25, 2016.
  16. ↑ Andrews, Robert (April 4, 2016). "Innovid Measures Snapchat's Vertical Videos For Brands". Beet.TV. Retrieved April 28, 2016.
  17. ↑ Johnson, Lauren (April 18, 2016). "Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram". Adweek. Retrieved April 28, 2016.
  18. ↑ Johnson, Lauren (June 17, 2016). "Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing". Adweek. Retrieved July 25, 2016.
  19. ↑ "Innovid inks marketing cloud deals meaning advertisers can orchestrate videos across screens". The Drum. Retrieved 2016-12-29.
  20. ↑ Lafayette, Jon (May 26, 2016). "Modi Media Using Innovid to Measure OTT Campaigns". Broadcasting & Cable. Retrieved July 25, 2016.
  21. ↑ "Roku is developing ad measurement tools that will soon run across all of OTT". The Drum. Retrieved 2020-03-06.
  22. ↑ Stewart, Catrina (17 December 2009). "Tech Pioneers Who Will Change Your Life". TIME. Retrieved April 28, 2016.
  23. ↑ "Embracing Disruption: Redesigning the Future" (PDF). World Economic Forum. Retrieved April 28, 2016.
  24. ↑ Schumacher-Rasmussen, Eric (11 October 2011). "The List of the 100 Companies that Matter Most in Online Video". StreamingMedia.com. Retrieved April 28, 2016.
  25. ↑ Schnitzer, Erika (December 14, 2012). "Dollar Shave Club: Digiday's Best Video Ad Campaign". Digiday . Retrieved April 28, 2016.
  26. ↑ Wallace, Caitlin (February 6, 2014). "GE Wins Best in Show at Digiday Video Awards". Digiday . Retrieved April 28, 2016.
  27. ↑ "2014 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  28. ↑ "Best Places to Work 2015". Crain's New York Business. Retrieved April 28, 2016.
  29. ↑ "2015 IAB MIXX Awards Winners Gallery". IAB. Retrieved April 28, 2016.
  30. ↑ "Ad Age's Best Places to Work 2015". AdAge. November 16, 2015. Retrieved April 28, 2016.
  31. ↑ "The 50 Best Places to Work in 2016". Inc. 25 May 2016. Retrieved July 21, 2016.
  32. ↑ Gibbons, Kent (July 6, 2016). "MCN Names '40 Under 40' Class of 2016". Multichannel News. Retrieved July 21, 2016.
  33. ↑ "2016 Stevie Award Winners". stevieawards.com. 5 October 2016. Retrieved April 5, 2017.
  34. ↑ "2016 IAB MIXX Awards Winners Announced, Honoring This Year's Most Noteworthy Digital Marketing". IAB. 28 September 2016. Retrieved April 5, 2017.
  35. ↑ "Crain's unveils the 100 Best Places to Work in New York City in 2016". CrainsNewYork.com. 27 September 2016. Retrieved April 5, 2017.
  36. ↑ "Los Angeles Business Journal Best Places to Work". bestplacestoworkla.com. Retrieved April 5, 2017.
  37. ↑ O'Connell, Liz. "Innovid, Compass Point Media and Johnsonville Win Big at The Drum Digital Trading Awards". info.innovid.com. Retrieved 2019-12-19.
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