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Genre | Short Form Content |
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Founded | November 2019 |
Founder | |
Products | Instagram Reels |
Services | Short form content |
Instagram Reels is the short-form section of the American social media platform Instagram. Reels focuses on vertical videos that are less than 90 seconds of duration and various features for user interaction. [1] As of November 2024 Reels average collectively 150 billion views a day, Creators earn money based on the amount of views they receive, or through ad revenue. [2] The increased popularity of Instagram Reels has led to concerns about addiction for teenagers. [3]
In November 2019, it was announced that Instagram will start to roll out a new feature to Brazil known as Instagram Reels. It would then expand to France and Germany. [4] It functions similarly to the Chinese video service TikTok, focusing on allowing users to create short videos already set to existing sounds from other clips. [4] Users could make up to 15 (later 30) second videos using this feature. [5] Reels also uses existing Instagram filters and editing tools. [6]
In July 2020, Instagram rolled out Reels to India after TikTok was banned in the country. [7] Then, the following month, Reels officially launched in 50 countries including the United States, Canada and United Kingdom. [8] Then in August of that year, Instagram introduced a reels button on the home page. [9]
On June 17, 2021, Instagram launched full-screen advertisements in Reels. The ads are similar to regular reels and can run up to 30 seconds. They are distinguished from regular content by the "sponsored" tag under the account name. [10]
Despite the "TikTokification" of Reels and the parent company Meta spending millions on courting content creators, user engagement continued to lag way behind TikTok as of 2022. [11]
Then Instagram started rolling out a new feature with made Reels up to 90 seconds long beginning in June 2022. [12]
Since its inception in 2020, the usage of Instagram Reels has continuously increased. In September 2022, Instagram Reels generated over 140 billion views daily. [13] The number of monthly users also increased from 1.5 billion in 2022 to 1.8 billion as of 2024. [14] [15]
Researchers from the Guizhou University of Finance and Economics and Western Michigan University found that short-form videos like YouTube Shorts, TikTok, and Instagram Reels may make it easier for young adults and children to develop addictive behavior because short-form videos provide "short bursts of thrills." [16] These researchers found that college students in the U.S. and China watch short-form videos for entertainment, knowledge, and to build social identities. [17]
The Wall Street Journal reported that some parents are concerned about the effects of short-form videos on their children, as there is no way to disable Instagram or set limits. When children watch short-form videos, they learn to expect continual stimulation and fast-paced changes, which can cause problems when engaging in activities that require greater focus, such as reading. [17]
Recent studies highlighted the connection between short-form videos such as Instagram Reels and the brain's reward system, specifically dopamine release. According to Dr. Anna Lembke, a psychiatrist and chief of Stanford University's dual diagnosis addiction clinic, brief attention-grabbing videos act as powerful stimuli triggering dopamine surges akin to other addictive behaviors. [18] The rapid and easily consumable nature of short-form videos can elicit high levels of dopamine; since dopamine serves as a motivator rather than a direct source of pleasure, individuals are compelled to seek rewarding activities and become addicted to them. Such neurochemical responses lead to addictive patterns and behaviors, entering a vicious cycle. Digital addiction can lead to shorter attention spans and slower cognitive processing.
Video clips refer to mostly short videos, which are usually silly jokes and funny clips, often from movies or entertainment videos such as those on YouTube. Short videos on TikTok and YouTube often influence popular culture and internet trends. Such clips are usually taken out of context and have many gags in them. Sometimes they can be used to attract the public to the user's other accounts or their long-form videos. The term is also used more loosely to mean any video program, including a full program, uploaded onto a website or other medium.
Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. Since 2007, it has been owned by Automattic, having integrated it into their WordPress.com blogging platform.
Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors. This branch is a relatively new field of study because of technological advancements. It uses various critical analysis and investigation methods to develop a working model of a user's perception of media experience. These methods are employed for society as a whole and individually. Media psychologists can perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting.
An internet celebrity, also referred to as an internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large, global audience, and internet celebrities are commonly present on large online platforms such as Facebook, Instagram, TikTok, and YouTube, which primarily rely on user-generated content. Some internet celebrities are also social media influencers, known simply as influencers, due to their social influence online.
Iferhounene is a town and commune in Tizi Ouzou Province in northern Algeria. It's the closest dense urban center east of Ain El Hammam and is traversed through daily by commuters. It's also known for its snowy climate during the winter.
Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Hindi, Spanish, French, Korean, and Japanese.
Vine was an American short-form video hosting service where users could share up to 6-second-long looping video clips. Founded in June 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll, the company was bought by Twitter, Inc., four months later for $30 million. Vine launched with its iOS app on January 24, 2013, with Android and Windows versions following.
ByteDance Ltd. is a Chinese internet technology company headquartered in Haidian, Beijing and incorporated in the Cayman Islands.
TikTok, whose mainland Chinese and Hong Kong counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 60 minutes. It can be accessed with a smart phone app or the web.
Lasso was a short-video sharing app by Facebook. Lasso was launched on iOS and Android and was aimed at teenagers.
Triller is an American video-sharing social networking service that was first released for iOS and Android in 2015. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to, music using artificial intelligence technology. It initially operated as a video editing app before adding social networking features.
Ratatouille the Musical is an Internet meme and crowdsourced musical based on the 2007 Disney/Pixar film Ratatouille. TikTok user Emily Jacobsen created a short comedic song in tribute to Remy, a rat with a talent for cooking and the main character of the film, in August 2020. This led to another TikTok user, Daniel Mertzlufft, arranging Jacobsen's tribute as if it were a finale to a Disney musical. From there, additional TikTok users continued to add to Mertzlufft's video to envision a full musical, including a playbill, scenic design, choreography, and more songs. In December 2020, Seaview Productions announced a charity benefit concert presentation of the musical. The benefit concert was streamed for 72 hours beginning on January 1, 2021, followed by an encore presentation on January 10, 2021. In total, the production raised $2 million for The Actors Fund and had 350,000 total viewers.
There are reports of TikTok censoring political content related to China and other countries as well as content from minority creators. TikTok says that its initial content moderation policies, many of which are no longer applicable, were aimed at reducing divisiveness and were not politically motivated.
In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips in an automatically running sequence.
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction. As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13, 2021, including views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.
The Federal High Court of Nigeria (FHC) is one the Federal superior Courts of record in Nigeria. It has coordinate jurisdiction with the High Courts of the States of the Federation, including FCT. The headquarters is located in Shehu Shagari Way, Central District Abuja.
BeReal is a French social-networking app released in 2020, developed by Alexis Barreyat and Kévin Perreau. Its main feature is a daily notification that encourages users to share photos with friends of themselves and their day-to-day life given a randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into the mundane. The name "BeReal" is a pun. Its primary reference relates to its focus on users uploading unpolished photos, while also being a pun of the term B-reel.
The online video platform TikTok has had worldwide a social, political, and cultural impact since its global launch in September 2016. The platform has rapidly grown its userbase since its launch and surpassed 2 billion downloads in October, 2020. It became the world's most popular website, ahead of Google, for the year 2021.
Mishel Andrea Mancheno Dávila is an Ecuadorian lawyer and politician who became the Legal Secretary to Ecuador's new president, Daniel Noboa in 2023. In 2024 she stood down to stand for election in 2025.
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