Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of Teleflora, itself a subsidiary of The Wonderful Company.
Interflora is a flower delivery network, associated with over 58,000 affiliated flower shops in over 140 countries. It is a subsidiary of Teleflora, itself a subsidiary of The Wonderful Company.
In 1920 a florist, Joe Dobson, of Leighton's Seedsmen and Florists in Glasgow, and a nurseryman, Carl Englemann in Saffron Walden, Essex were looking to increase their business. They knew of the Florists Telegraph Delivery Association (now known as Florists' Transworld Delivery) which had existed in the US since 1910, and applied to join as foreign members. In 1923 the UK arm of the FTDA was formed with 17 members. One of the straplines used in advertising was Flowers by Wire when the telegraph was actually used to communicate between florists. Later, telegrams were sent from member to member requesting deliveries to be made in the recipient florists area. In the original Interflora Directory, used by members, the longest established members could be recognised by their telegraphic addresses. This would be the only telegraphic address in that city to include the name Interflora. In the case of the founding members, their telegraphic addresses were "Interflora Glasgow" and "Interflora Saffron Walden", respectively.
In 1953 the name changed to Interflora and the slogan Flowers Worldwide along with the Mercury Man roundel became well known. "Say it with Flowers" became the subsequent and most famous slogan associated with Interflora.
When telegrams became obsolete the most used method for requesting deliveries was by telephone. Following that Interflora brought in messenger1 in the mid to late 1980s, this system was very similar to sending a fax. In the late 1990s messenger2 was introduced, that used the internet to transmit orders.
In the early 2000s, Interflora brought out a system called Rose, this used the internet but instead of a dial-up connection a broadband connection was used. This enabled orders to be transmitted in real time. In 2011 Rose was updated to ROSEGold which provides a real time service between the call centre in Sleaford, Lincolnshire and the Interflora members around the United Kingdom.
In 2005, the Interflora British Unit moved from being a trade association to a private equity ownership under investment company, 3i. [1]
3i sold British Interflora to US-based FTD Group, the successor to Florists' Transworld Delivery, in 2006. [2]
In 2008, United Online Software Development acquired Interflora and FTD.
In 2012, Interflora bought the Gifts Division of Flying Brands. [3]
In November 2013, United Online spun off its floral delivery subsidiary, FTD, which became a separate NASDAQ-traded company called FTD Companies, Inc., under the symbol FTD. [4]
In June 2019, the FTD Group sold Interflora British Unit in a $59.5 million deal to another US-based flower delivery network, Teleflora, a subsidiary of The Wonderful Company since 1979. [5]
Saffron Walden is a market town and civil parish in the Uttlesford district of Essex, England, 12 miles (19 km) north of Bishop's Stortford, 15 miles (24 km) south of Cambridge and 43 miles (69 km) north of London. It retains a rural appearance and some buildings of the medieval period. The population was 15,504 at the 2011 census and 16,613 in the 2021 census.
Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop in the United States opened prior to 1851.
United Online, Inc. was an independent public company formed by the 2001 merger of NetZero and Juno Online Services. It is currently a subsidiary of investment bank B. Riley Financial. The company's range of products and services has evolved significantly since its inception as a provider of dial-up Internet access. This has been aided by a series of acquisitions that have included Classmates Online (2004), MyPoints (2006), and FTD Group, Inc. (2008), the latter of which was spun off as its own company in 2013. United Online is headquartered in Woodland Hills, California, United States.
FTD LLC also known as Florists' Transworld Delivery, is a floral wire service, retailer, and wholesaler based in Downers Grove, Illinois, in the United States. FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient. It was based in Detroit, Michigan, and then moved to Southfield, Michigan, prior to its move to Downers Grove. It originated as a retailers' cooperative and began a process of demutualization in 1994. It operates two main businesses: The Consumer Business sells flowers and gift items through its websites and The Floral Business sells computer services, software and even fresh cut flowers to FTD and Interflora affiliated florists.
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web.
ProFlowers is a flower retailer in the United States. It is an e-commerce company that sells products shipped from growers, suppliers and its own distribution facilities to consumers. ProFlowers was headquartered in San Diego, California. It is a wholly owned subsidiary of FTD Companies.
Teleflora is a floral wire service company which brokers orders to local florists for delivery. It has been a subsidiary of The Wonderful Company since 1979.
The floral industry is focused on the production, distribution and sale of flowers for human enjoyment. The industry continues to diversify from the production of cut flowers to the production and sale of plants and flowers in many different forms. The global floral industry market size is estimated to be worth US$ 50040 million in 2022 and is forecast to increase to US$ 58030 million by 2028 with a compound annual growth rate of 2.5% during the review period.
FloristWare is an order-taking and Point of Sale (POS)/Customer Relationship Management (CRM) system for retail florists.
Jeffrey J. Clarke is the current Executive Chairman at Florists' Transworld Delivery.
The Texas State Florists' Association (TSFA) was founded in 1914 and is headquartered in Austin, Texas. Since its inception, the TSFA has grown into a professional trade association that covers many branches of the floral industry. Its membership base includes a diverse assortment of people in the floral industry, and it is involved in professional services and marketing in support of floral interests, state legislation, and the provision of educational opportunities. It represents the Texas floral industry, and has members in ten additional states. The organization hosts an annual convention, the first of which occurred in 1914. The TSFA sponsors the Texas Certified Florists Program, and publishes a monthly magazine named TEXAS in Bloom.
Euroflorist is a Swedish flower delivery chain founded by Peter Jungbeck in 1982 as Svensk Blomsterförmedling in Malmö, Sweden. Renamed to Euroflorist in 1990, Euroflorist began offering flowers online in 1995. In 2010, Euroflorist acquired the UK based flower delivery service eFlorist/Teleflorist. In November, 2015 Euroflorist bought out its British competitor iFlorist. In 2021, the investor consortium Euroflorist 2.0 AB have jointly acquired 100% of Euroflorist; behind Euroflorist 2.0 AB are Magnus Silfverberg, former CEO of Bisnode and Betsson, and Johan Tjärnberg, CEO of Trustly, and a consortium of co-investors including Richard Båge, Jakob Tolleryd, NEA Partners, Inbox Capital and Tagehus.
The 1901 Saffron Walden by-election was a by-election held on 31 May 1901 for the British House of Commons constituency of Saffron Walden in Essex.
The Wonderful Company LLC is a private corporation based in Los Angeles, California. With revenues of over $4 billion, it functions as a holding company for Stewart and Lynda Resnick and as such is a vehicle for their personal investments in a number of businesses.
Arena Flowers is a flower and gifts retailer based in the United Kingdom. Arena Flowers’ first website was launched in 2006. Arena Flowers is an e-commerce company that sells flowers originating from England, the Netherlands and Africa as well as through bilateral fulfilment agreements worldwide.
The Aquarelle.com Group is a French E-commerce company specializing in flower delivery. Based in the Paris suburb of Levallois-Perret, the organization is privately owned and led by the founders, Henri and François de Maublanc.
IGP is an India-based online retailer of personalized, floral, gourmet, and handmade gifting products, as well as a distribution company, founded by Tarun Joshi in 2017. The company is headquartered in Mumbai, India, and operates in India, Singapore and UAE.
Patricia Easterbrook Roberts was an Australian-born floral designer, author, and landscape designer who worked in Australia, England and the United States.
Shane Connolly is a Northern Irish florist. He entered the profession in the late 1980s after a brief career with the Ministry of Defence. Connolly founded his own floristry company in London in 1989. He was commissioned by the Royal Family to produce arrangements for the 2005 wedding of Prince Charles and Camilla Parker Bowles, the 2011 wedding of Prince William and Catherine Middleton and the 2023 coronation of Charles III and Camilla. Connolly is a proponent of sustainable floristry.
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