Interlex

Last updated
Interlex
Industry Social marketing, Cause marketing
Founded1995;30 years ago (1995)
FoundersHeather Ruiz
Rudy Ruiz
Headquarters San Antonio, Texas, United States
Number of employees
50
Website interlexusa.com

Interlex Communications, known as simply Interlex, is an American social marketing and advertising company that focuses on social issues such as public health and disaster relief. [1] [2] [3] The company has over 50 employees with offices in Texas, New York, and California. [4] [5] [6] Interlex was ranked on the Inc. 5000 list in 2010 and 2011, [7] and is one of the largest Hispanic-owned marketing agencies. [5]

Contents

Heather Ruiz and her husband, Rudy Ruiz, founded Interlex Communications in 1995 as a communications company focused on turning public policy into social action. [4] In 2012, Interlex acquired advertising agency SenaReider based in Monterey, California. [6] [8] [9]

Interlex has worked on social awareness campaigns for TracFone Wireless, AARP, American Express, Del Monte, [1] [10] and public health campaigns for government entities, the American Heart Association, American Cancer Society, and United Healthcare. [4] [11] Internationally, Interlex has worked on human rights and disaster relief campaigns for the Organization of American States and Pan American Development Foundation. [5] 5

Interlex Communications is a full-service advertising, marketing, and PR firm with a multicultural focus. It specializes in public sector, nonprofit, and cause-related marketing and has done campaigns for public health, nutrition, cancer awareness and prevention, public education, international tourism and economic development, environmental awareness, and HIV/AIDS prevention. Clients include American Express, CDC, and Departments of Health for various states. [12]

Services

Research

Interlex Communications develop quantitative and qualitative analysis and field to gain perspectives, guide approaches and assess success.

Advertising

Interlex Communications marketing department relies on conventional, interactive and direct response media analysis, preparation, and evaluation methods.

Digital

Interlex Communications design, artistic, marketing, and PR departments operate integrally to optimize the digital reach of consumers.

Public Relations

Interlex Communications combine clients connections with internet PR, social networking, and blogs.

Related Research Articles

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

<span class="mw-page-title-main">Ketchum Inc.</span> American public relations firm

Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.

<span class="mw-page-title-main">Ogilvy (agency)</span> Advertising agency

Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.

<span class="mw-page-title-main">Havas Creative</span>

Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.

<span class="mw-page-title-main">Publicis</span> French multinational advertising and public relations company

Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.

<span class="mw-page-title-main">The Interpublic Group of Companies</span> American advertising company

The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.

Ruder Finn is a public relations firm with headquarters in the United States and China. It is a large privately-owned communications agency, serving corporations, governments, and non-profits. It also has offices in San Francisco, London, Washington, D.C., Singapore, and several Indian metro areas including the National Capital Region.

Dentsu is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 66,000 people across 143 countries.

<span class="mw-page-title-main">Porter Novelli</span> American public relations firm

Porter Novelli is a public relations firm, part of Omnicom Group. The company has 35 owned offices and clients in 60 countries.

MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the founder. It has more than 50 partner firms worldwide. In August 2021, following the merger of The Stagwell Group with MDC Partners, Stagwell formed Stagwell Media Network, a group of multichannel agencies.

<span class="mw-page-title-main">WE Communications</span> Public relations and integrated marketing communications firm

WE Communications and commonly known as WE is a global public relations and integrated marketing communications firm often associated with its largest client, Microsoft. The firm was founded in 1983 by Melissa Waggener Zorkin.

<span class="mw-page-title-main">Burson (company)</span> American public relations firm

Burson is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients.

Real Chemistry, formerly known as W2O Group, is a global health innovation company that utilizes artificial intelligence (AI) for its healthcare services. Founded by Jim Weiss in 2001, Real Chemistry is an American company with global offices in Europe and Canada.

<span class="mw-page-title-main">Rogers & Cowan</span> American marketing and public relations agency

Rogers & Cowan is a global marketing and public relations agency. A division of the Interpublic Group of Companies, the company is based in Los Angeles, with offices in New York, Miami, and London.

<span class="mw-page-title-main">MSLGROUP</span> Public relations network of companies

MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.

<span class="mw-page-title-main">The San Jose Group</span>

The San Jose Group Co. (SJG) is a privately held marketing and advertising agency based in Chicago. The agency was founded by George L. San Jose in 1981. SJG is a member of the San Jose Network Ltd., which operates 28 offices in 15 countries, serving 32 markets across the U.S. and Latin America. The agency works in conjunction with Synergage, San Jose Consulting (SJC), and SJ Public Relations (SJPR).

VMLY&R was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.

<span class="mw-page-title-main">MikeWorldWide</span>

MikeWorldWide is a public relations firm. The company works in public relations and marketing, technology, digital and social media marketing, public affairs and government relations, corporate communications, healthcare, sustainability, and visual branding. Michael W. Kempner is the company’s founder and CEO. The firm's corporate headquarters is in East Rutherford, New Jersey; the firm's operating headquarters is in New York City.

Prain Global Inc. is a South Korean public relations company, founded by Jun-young Yeo in July 2000. It is the parent company of Prain Consulting Group (PCG).

<span class="mw-page-title-main">Rudy Ruiz</span> American writer, advocate and social entrepreneur

Rudy Ruiz is an American writer, advocate, and social entrepreneur. Ruiz is known for writing The Resurrection of Fulgencio Ramirez and Valley of Shadows, magical realism novels which received critical acclaim and literary awards.

References

  1. 1 2 Meet Rudy Ruiz, Social Entrepreneur and CEO of Interlex. June 6, 2015. Enterprise Radio. November 30, 2015
  2. ↑ Inside the Mind of a Soda Marketer [usurped] . Khalil Abdullah. June 15, 2012. New American Media. November 30, 2015
  3. ↑ New Brand Positioning Strategy for American Stroke Association Archived 2015-12-08 at the Wayback Machine . March 16, 2012. Health News Texas. November 30, 2015
  4. 1 2 3 Inspiring Latina: Interlex Co-Founder Heather Ruiz Dishes on the Best Advice She's Ever Received. Christina Arreola. June 23, 2015. Latina. November 30, 2015
  5. 1 2 3 Interlex A Leader in cause marketing. April 27, 2011. AdWeek. November 30, 2015
  6. 1 2 Interlex acquires California advertising agency. September 26, 2012. San Antonio Business Journal. November 30, 2015
  7. ↑ Interlex Communications. Inc.com. November 30, 2015
  8. ↑ Monterey's SenaReider advertising agency acquired. November 13, 2012. Monterey Herald. November 30, 2015
  9. ↑ Interlex Communications buys Del Monte Fresh partner SenaReider. Rachel English. November 21, 2013. The Packer. November 30, 2015
  10. ↑ You might drink more sugar than you think. Jessica Belasco. June 9, 2015. San Antonio Express-News. November 30, 2015
  11. ↑ Interlex hires Schlenker as medical director. Peggy O'Hare. October 13, 2015. San Antonio Express-News. November 30, 2015
  12. ↑ "Interlex Communications". Inc.com. Retrieved 2019-07-21.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.