Intermiles

Last updated

InterMiles (Jet Privilege Private Limited)
Company type Private, subsidiary
Industry Technology
Finance
Founded2014;12 years ago (2014)
HeadquartersUnit No-703, 7th Floor, Kanakia Wall Street, Andheri Kurla Road, 400099 Mumbai, Maharashtra,
India
Key people
Akash Poddar
(CEO)
Products frequent-flyer program
Owner Etihad Airways
Website www.intermiles.com

Jet Privilege Private Limited (JPPL) part of the Etihad Aviation Group, is an independent, loyalty and rewards Management Company formed in 2014. It was rebranded as InterMiles in 2019. As of 2020. the program had about 10 million members. [1]

Contents


History

In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and then let members redeem miles after it is accrued in members account. [2] It was the frequent-flyer program [3] [4] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group. [5]

InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme. [6]

Funding

Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company. [5]

Advertising campaign

After rebranding, InterMiles launched their first television advertisement in 2020. [7]

See also

References

  1. ↑ "Jet gone, Jet Privilege is InterMiles now". The Times of India . Retrieved 29 April 2021.
  2. ↑ "Jet Airways defers plans to sell stake in Jet Privilege". Mint . Retrieved 14 November 2020.
  3. ↑ "Jet Privilege's frequent flyer programme to be now known as InterMiles". Business Line . Retrieved 14 August 2020.
  4. ↑ "Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained". CNBC TV18 . Retrieved 29 April 2021.
  5. 1 2 "InterMiles gains traction in consumer tech segment". Business Line . Retrieved 17 February 2021.
  6. ↑ "Jet Privilege unveils new brand identity 'InterMiles'". The Economic Times . Retrieved 14 November 2020.
  7. ↑ "InterMiles launches first ad campaign after rebranding". adgully.com. 29 February 2020. Retrieved 5 September 2025.
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