Intermiles

Last updated

InterMiles (Jet Privilege Private Limited)
Company type Private, subsidiary
Industry Travel
Technology
Finance
Founded2014;11 years ago (2014)
HeadquartersUnit No-703, 7th Floor, Kanakia Wall Street, Andheri Kurla Road, 400099 Mumbai, Maharashtra,
India
Key people
Akash Poddar
(Interim CEO)
Products frequent-flyer program
Owner Etihad Airways
Website www.intermiles.com

InterMiles is an Indian independent airline frequent-flyer program and loyalty and rewards company formed in 2014. As of 2020. the program had about 10 million members. [1]

Contents

InterMiles' main feature was allowing users to make online travel booking for flights and hotels through its app and website, and get rewarded as they earn and redeem InterMiles. [2] [3] Later, InterMiles added features to allow users to shopping, dine, fuel and introduced co-brand credit cards in India. [4] [5] [6]

History

In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and award redemption tickets. [7] It was the frequent-flyer program [8] [9] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group. [10]

InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme. [11]

Funding

Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company. [10]

Advertising campaign

After rebranding, InterMiles launched their first television advertisement in 2020. [12]

See also

References

  1. ↑ "Jet gone, Jet Privilege is InterMiles now". The Times of India . Retrieved 29 April 2021.
  2. ↑ "In a chat with Anil Singhvi, EaseMyTrip's Prashant Pitti explains about new pact with Just Dial". Zee Business . Retrieved 11 April 2021.
  3. ↑ "Edelweiss Partners With InterMiles To Introduce Free Cancellation Travel Insurance". Travel Trends Today. Retrieved 11 March 2021.
  4. ↑ "Now earn miles when paying your rent". Financial Express . Retrieved 21 September 2020.
  5. ↑ "InterMiles HDFC Bank Platinum Credit Card". HDFC Bank . Retrieved 21 March 2021.
  6. ↑ "Intermiles Voyage Visa Credit Card". indusind.bank.in . Retrieved 21 March 2021.
  7. ↑ "Jet Airways defers plans to sell stake in Jet Privilege". Mint . Retrieved 14 November 2020.
  8. ↑ "Jet Privilege's frequent flyer programme to be now known as InterMiles". Business Line . Retrieved 14 August 2020.
  9. ↑ "Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained". CNBC TV18 . Retrieved 29 April 2021.
  10. 1 2 "InterMiles gains traction in consumer tech segment". Business Line . Retrieved 17 February 2021.
  11. ↑ "Jet Privilege unveils new brand identity 'InterMiles'". The Economic Times . Retrieved 14 November 2020.
  12. ↑ "InterMiles launches first ad campaign after rebranding". adgully.com. 29 February 2020. Retrieved 5 September 2025.
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