International Broadcasting Convention, more commonly known by its initials IBC, is an annual trade show, held in September at the RAI Exhibition and Convention Centre in Amsterdam, the Netherlands. IBC's tagline is "By the industry. For the industry." and it is aimed at broadcasters, content creators/providers, equipment manufacturers, professional and technical associations, and other participants in the broadcasting, entertainment and technology industry. In addition to being a trade show showcasing a hundred of exhibitors there is an IBC conference, panel discussions, demos, technical paper presentations and speaker sessions to attend. IBC is an independent body, owned by six partner bodies: IABM, IEEE, IET, RTS, SCTE and SMPTE, with a full-time professional staff.
The 2019 show marked the last in-person show for 2 years due to the COVID-19 outbreak, although a digital show was held in 2021. IBC returned on 9-12 September 2022 with 37,071 visitors from over 170 countries gathering in Amsterdam to reconnect face-to-face again.[citation needed]
Exhibitors and innovations
The International Broadcasting Convention regularly hosts major players in the fields of media production, post-production, and broadcasting technology.
During the 2025 edition held in Amsterdam (12–15 September 2025), several companies presented innovations related to artificial intelligence, media management, and cloud workflows. Among the notable exhibitors were:
Adobe – showcased its latest version of Premiere Pro timed for IBC 2025. [1][2]
Blackmagic Design – announced support for Apple ProRes RAW and new hardware at IBC 2025. [3]
Avid Technology – returned as a leading exhibitor to drive collaborative editing and media workflows. [4]
CYME – the French software publisher behind Peakto, presented its media-management solution at IBC 2025, emphasising AI-driven workflows for photo and video creators. [5]
These exhibitors reflected the event’s focus on intelligent media management, privacy-first AI workflows, and hybrid cloud/on-premise infrastructures. [6]
Dates
2009
Conference: 10–14 September 2009
Exhibition: 11–15 September 2009
2010
Conference: 9–14 September 2010
Exhibition: 10–14 September 2010
2011
Conference: 8–13 September 2011
Exhibition: 9–13 September 2011
2012
Conference: 6–11 September 2012
Exhibition: 7–11 September 2012
2013
Conference: 12–17 September 2013
Exhibition: 13–17 September 2013
2014
Conference: 11–15 September 2014
Exhibition: 12–16 September 2014
2015
Conference: 10–14 September 2015
Exhibition: 11–15 September 2015
2016
Conference: 8–12 September 2016
Exhibition: 9–13 September 2016
2017
Conference: 13–17 September 2017
Exhibition: 14–18 September 2017
2018
Conference: 14–18 September 2018
Exhibition: 15–19 September 2018
2019
Conference: 13–17 September 2019
Exhibition: 13–17 September 2019
2020
The 2020 edition of the show was originally scheduled for 11–15 September 2020, but was cancelled due to the COVID-19 pandemic.[7]
2021
The 2021 edition of the show was originally scheduled for 3-6 December 2021, but was cancelled due to the COVID-19 pandemic and a digital show was held in its place.
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