Ireti Zaccheaus | |
---|---|
Born | Iretidayo Morenikeji Zaccheaus |
Nationality | Nigeria |
Citizenship | Nigerian |
Alma mater | |
Occupation | Fashion entrepreneur |
Years active | 2018–present |
Known for | Street Souk |
Parents |
|
Relatives | Teezee (Brother) |
Iretidayo Zaccheaus, mononymously known as Ireti, is a British-Nigerian fashion entrepreneur. She is best known as the creator of Street Souk, [1] an urban fashion convention held in Lagos, Nigeria since 2018. Ireti also serves as the community manager at Metallic Inc, and the fashion curator for Our Homecoming music festival in affiliation with Street Souk. [2]
In 2020, CNN profiled Ireti as one of The young West Africans finding their voice through streetwear. [3] In 2022, Victoria and Albert Museum in collaboration with Nataal Magazine, profiled her as one of the new waves of streetwear coming out of Cape Town and Lagos. [4] On 22 February 2023, The Business of Fashion named Ireti as one of The Gatekeepers to Nigeria's Fashion Market. [5]
Iretidayo Morenikeji Zaccheaus was born in Lagos. She graduated from the University of Manchester in International Business Finance and Economics in 2020, with a master's degree in Marketing Strategy and Innovation at Cass Business School, London. [6] Ireti cited her brother Teezee, and her cousins as one of her earliest inspirations and love for streetwears. [7] In conversation with GUAP, Ireti cited her mom for inspiring her streetwear convention, after she attended her mom's fashion convention in Nigeria. [7]
In 2018, Ireti founded Street Souk, [8] a streetwear convocation co-signed by Virgil Abloh. [9] In the same year, she served as the creative director for The Native limited edition jerseys in partnership with Nike. In 2022, Ireti was on the panel for LFW AW22. [10] On 11 August 2023, Ireti spoke on cross-cultural collaboration at Our Homecoming Festival Building Empowered Narratives Panel Talk. [11]
Ireti is the Nigerian record executive Teezee sister.
Lagos, or Lagos City, is a large metropolitan city in southwestern Nigeria. With an upper population estimate of 21 million, it is the largest city in Nigeria, and the most populous urban area on the African continent. Lagos was the national capital of Nigeria until the government's December 1991 decision to move their capital to Abuja in the centre of the country. Lagos is a major African financial centre and is the economic hub of Lagos State and Nigeria at large. The city has a significant influence on commerce, entertainment, technology, education, politics, tourism, art, and fashion in Africa. Lagos is also among the top ten of the world's fastest-growing cities and urban areas. In 2024, Time Out magazine ranked Lagos as the 19th Best City to visit in the World. A megacity, it has the fourth-highest GDP in Africa, and houses one of the largest and busiest seaports on the continent. Due to the large urban population and port traffic volumes, Lagos is classified as a Medium-Port Megacity.
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Our Homecoming, is an annual three-days music, fashion, sport, and arts festival in Lagos, Nigeria. It has been founded by Grace Ladoja, as a community under Metallic Inc. The platform was established for cultural exchange, sharing African creativity with the world as a way of connecting international creatives from Africa in the diaspora back to the motherland. The festival provides a venue for workshops, football pitch, art museum, live bands, DJs, and musicians.
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NATIVELAND is an annual music festival in Lagos, Nigeria, and organized by The Native. The platform was established to bring together the best of pop culture, music, art, food, style, sports, and education in the Nigerian entertainment industry. In 2020, Billboard Magazine named NATIVELAND as one of The Gatekeepers of the Nigerian music industry.
Native Records is a UK-based Nigerian record label owned by The Native Networks and formed by The Native magazine co-founders Chubbziano and Teezee. In 2022, following the release of the Native Sound System debut long-play Nativeworld on 18 August 2022, the record label was unveiled to the public. The label is home to Teezee, Native Sound System, and Odumodublvck.
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Street Souk is an annual fashion convention in Lagos, Nigeria, founded in 2018 by Iretidayo Zaccheaus, as a community to celebrate Africa's upcoming and most influential streetwear brands. The convention is a melting pot for fashion, music, entertainment, and streetwear culture. It is one of Africa's largest streetwear conventions drawing considerable media attention internationally.
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