Iretidayo Zaccheaus

Last updated
Ireti Zaccheaus
Ireti Zaccheaus.jpg
Born
Iretidayo Morenikeji Zaccheaus

30 June 1999
NationalityFlag of Nigeria.svg  Nigeria
Citizenship Nigerian
Alma mater
Occupation Fashion entrepreneur
Years active2018–present
Known for Street Souk
Parents
  • Teni Zaccheaus Sr. (father)
  • Yewande Zaccheaus (mother)
Relatives Teezee (Brother)

Iretidayo Zaccheaus (born 30 June 1999) mononymously known as Ireti, is a British-Nigerian fashion entrepreneur. She is best known as the creator of Street Souk, [1] an urban fashion convention held in Lagos, Nigeria since 2018. Ireti also serves as the community manager at Metallic Inc, and the fashion curator for Our Homecoming music festival in affiliation with Street Souk. [2]

Contents

In 2020, CNN profiled Ireti as one of The young West Africans finding their voice through streetwear. [3] In 2022, Victoria and Albert Museum in collaboration with Nataal Magazine, profiled her as one of the new waves of streetwear coming out of Cape Town and Lagos. [4] On 22 February 2023, The Business of Fashion named Ireti as one of The Gatekeepers to Nigeria’s Fashion Market. [5]

Early life and education

Iretidayo Morenikeji Zaccheaus was born on 30 June 1999. She graduated from the University of Manchester in International Business Finance and Economics in 2020, with a Master’s degree in Marketing Strategy and Innovation at Cass Business School, London. [6] Ireti cited her brother Teezee, and her cousins as one of her earliest inspirations and love for streetwears. [7] In conversation with GUAP, Ireti cited her mom for inspiring her streetwear convention, after she attended her mom's fashion convention in Nigeria. [7]

Career

In 2018, Ireti founded Street Souk, [8] a streetwear convocation co-signed by Virgil Abloh. [9] In the same year, she served as the creative director for The Native limited edition jerseys in partnership with Nike. In 2022, Ireti was on the panel for LFW AW22. [10] On 11 August 2023, Ireti spoke on cross-cultural collaboration at Our Homecoming Festival Building Empowered Narratives Panel Talk. [11]

Personal life

Ireti is the Nigerian record executive Teezee sister.

Related Research Articles

<span class="mw-page-title-main">Lagos</span> City in southwestern Nigeria

Lagos or Lagos City is the most populous city in Nigeria, with an estimated population of 21 million in 2015. The estimated population for Lagos was more than 26 million in 2023; and around 30 million for the Lagos metropolitan area. Lagos is the most populous urban area in Africa. Lagos was the national capital of Nigeria until December 1991 following the government's decision to move their capital to Abuja in the centre of the country. Lagos is a major African financial centre and is the economic hub of Lagos State and Nigeria at large. The city has been described as the cultural, financial, and entertainment capital of Africa, and is a significant influence on commerce, entertainment, technology, education, politics, tourism, art, and fashion. Lagos is also among the top ten of the world's fastest-growing cities and urban areas. The megacity has the fourth-highest GDP in Africa and houses one of the largest and busiest seaports on the continent. The Lagos metropolitan area is a major educational and cultural centre in Sub Saharan Africa. Due to the large urban population and port traffic volumes, Lagos is classified as a Medium-Port Megacity.

<span class="mw-page-title-main">Kimora Lee Simmons</span> American model

Kimora Lee Simmons is an American model, business woman, fashion designer, venture capitalist, entrepreneur, TV personality, philanthropist and author. She was signed with the house of CHANEL as a teenager where she became a model and has walked the runway for fashion houses such as Fendi and Valentino and appeared on the covers of Vogue and Elle. In 1999 she launched the global lifestyle brand Baby Phat to huge success around the world. In 2007 she alongside her family ventured into reality television and starred in Kimora: Life in the Fab Lane on E! Network which aired 4 seasons. Outside of fashion and modeling Kimora also received a Tony award in 2003 for her work as a producer on Def poetry jam on broadway.

<span class="mw-page-title-main">Folorunso Alakija</span> Nigerian billionaire businesswoman

Folorunsho Alakija is a Nigerian businesswoman and philanthropist.

<span class="mw-page-title-main">Iretiola Doyle</span> Nigerian actress (born 1967)

Iretiola Olusola Doyle is a Nigerian actress, entertainer, TV presenter, writer and a public speaker.

<i>Aramotu</i> 2010 film by Niji Akanni

Aramotu is a 2010 Nigerian drama film directed by Niji Akanni. It stars Idiat Sobande, Kayode Odumosu and Gabriel Afolayan. It received 7 nominations at the 7th Africa Movie Academy Awards and won the awards for Best Nigerian Film and Best Costume Design.

<span class="mw-page-title-main">Lagos Fashion Week</span> Annual international trade show in Nigeria

Lagos Fashion Week (LagosFW) is an annual multi-day clothing trade show that takes place in Lagos, Nigeria. It was founded in 2011 by Omoyemi Akerele and it is Africa’s largest fashion event drawing considerable media attention, nationally and internationally. It showcases over 60 Nigerian and African fashion designers to a global audience of more than 40.000 retailers, media and consumers. It has helped propel African designers and fashion brands, such as Orange Culture, Lisa Folawiyo and Christie Brown to international recognition.

Carol King is a Nigerian actress, thespian and presenter best known for her role as "Jumoke" in the TV series Everyday People. Known for her "motherly role" in TV dramas, Carol has featured in several soap operas and movies including The Gods Are Still Not To Blame and Dazzling Mirage, a 2014 drama film directed by Tunde Kelani.

Women in Management, Business and Public Service (WIMBIZ) is a Nigerian non-profit organization that seeks to empower women.

<span class="mw-page-title-main">Omoyemi Akerele</span>

Omoyemi Akerele is a Nigerian executive, businesswoman and entrepreneur. Akerele is the founder and CEO of Lagos Fashion Week, Style House Files and special advisor to the Nigerian Export Promotion Council (NEPC). She has several advisory positions including Industrie Africa and Jendaya, and has been an advisor to the MoMA, the Victoria & Albert Museum, UN, British Fashion Council and State of Fashion Netherlands.

Lanre da Silva is a Nigerian fashion designer based in Lagos. Launched in 2005, her eponymous label includes couture, ready-to-wear, jewelry and hairpieces. Da Silva's collections often incorporate metallic fabrics, lace and African patterns, while referencing the 1940s or 1800s. The Africa Fashion Guide recognizes her as having "... created a name for herself in high fashion in Nigeria."

Tokini Peterside-Schwebig is a Nigerian entrepreneur, business woman and art collector. She is the founder of ART X Collective, a cultural management company in Lagos, Nigeria. The company's flagship fair, ART X Lagos, is the leading international art fair in West Africa.

<span class="mw-page-title-main">Wavy the Creator</span> Musical artist

Jennifer Ejoke, professionally known as Wavy the Creator, is a recording artist, photographer, fashion designer and film-maker, born in Lagos, Southwest Nigeria and raised in the United States. She is best known for her song "H.I.G.H" and as the official photographer of Nigerian hip-hop artist Olamide.

Ireti Osayemi is a Nigerian Yoruba-language film actress.

<span class="mw-page-title-main">Our Homecoming</span>

Our Homecoming, is an annual three-days music, fashion, sport, and arts festival in Lagos, Nigeria. It has been founded by Grace Ladoja, as a community under Metallic Inc. The platform was established for cultural exchange, sharing African creativity with the world as a way of connecting international creatives from Africa in the diaspora back to the motherland. The festival provides a venue for workshops, football pitch, art museum, live bands, DJs, and musicians.

The Native is a Nigerian-based music magazine publishing in Lagos. Founded in 2016, The Native focuses primarily on music, style, and art, championing the sounds and culture of tomorrow, today.

<span class="mw-page-title-main">Native Records (Nigerian record label)</span> Nigerian record label

Native Records is a UK-based Nigerian record label owned by The Native Networks and formed by The Native magazine co-founders Chubbziano and Teezee. In 2022, following the release of the Native Sound System debut long-play Nativeworld on 18 August 2022, the record label was unveiled to the public. The label is home to Teezee, Native Sound System, and Odumodublvck.

Grace Ladoja MBE is a British music executive. She founded Our Homecoming, a festival in Lagos, Nigeria which ran for three days each year from 2018 till date.

<span class="mw-page-title-main">Ireti Kingibe</span> Nigerian politician (born 1954)

Ireti Heebah Kingibe is a Nigerian civil engineer and politician. She was elected member of the senate representing the FCT in the 2023 Nigerian Senate elections under the Labour party. She is a younger sister of Ajoke Muhammed, the wife of former Nigerian head of state Murtala Muhammed.

<span class="mw-page-title-main">Teezee</span> Nigerian record executive

Teni Zaccheaus JR. better known by his stage name Teezee is an English-Nigerian rapper, singer, songwriter, and record executive. He is one-third of the musical group DRB LasGidi with BOJ and Fresh L. He currently serves as the co-president of NATIVE Records, and co-founder of The NATIVE Networks. He is best known as a pioneer of alté, and credited for the crossover success of Odumodublvck single "Declan Rice".

<span class="mw-page-title-main">Street Souk</span> Annual fashion convention

Street Souk is an annual fashion convention in Lagos, Nigeria, founded in 2018 by Iretidayo Zaccheaus, as a community to celebrate Africa's upcoming and most influential streetwear brands. The convention is a melting pot for fashion, music, entertainment, and streetwear culture. It is one of Africa's largest streetwear conventions drawing considerable media attention internationally.

References

  1. Seward, Mahoro. "Inside Street Souk, Lagos' leading streetwear convention". i-d.vice.com. Retrieved 25 August 2023.
  2. "Get Ready Fashionistas as Pan-African Fashion and Music Festival, Homecoming returns to Lagos | April 15th-17th". BellaNaija. 16 April 2022. Retrieved 26 August 2023.
  3. Obi, Ify (18 August 2020). "The young West Africans finding their voice through streetwear". CNN. Retrieved 25 August 2023.
  4. "Gen next: Africa Fashion · V&A". Victoria and Albert Museum. Retrieved 25 August 2023.
  5. Miller, Daniel-yaw (22 February 2023). "The Gatekeepers to Nigeria's Fashion Market". The Business of Fashion. Retrieved 25 August 2023.
  6. "Iretidayo Zaccheus is the founder of Street Souk, putting Africa's Streetwear fashion on a global scale". Businessday NG. 10 April 2021. Retrieved 25 August 2023.
  7. 1 2 Rafael, Eyram (8 March 2023). "Meet Ireti: The Avatar Of Africa's Thriving Streetwear Scene". GUAP. Retrieved 25 August 2023.
  8. C.J., Nelson. "The Powerhouse Behind Nigeria's Biggest Streetwear Event - Okayplayer". www.okayafrica.com. Retrieved 25 August 2023.
  9. C.j, Nelson (9 January 2023). "Photos from Street Souk, the Lagos streetwear fair championing home talent". Dazed. Retrieved 25 August 2023.
  10. "LFW AW22". nataal.com. Retrieved 25 August 2023.
  11. Mayers, Kacion. "What went down at Lagos' Homecoming festival". Dazed . Retrieved 11 September 2023.