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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.
James Walter Thompson was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques.
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Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
Alyque Padamsee was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film Gandhi.
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Roshan Abbas is an Indian radio jockey, theatre actor, TV anchor, emcee, impresario, event manager, writer, and director. He is an alumnus of La Martiniere College, Lucknow. He is a radio and television game show host and head of an events management company, Encompass.
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AICAR may refer to:
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Walter Saldanha co-founder with Brendan Pereira, of Chaitra Advertising Private Limited, now Leo Burnett India. Currently the Chairman-Cum-Managing Director of Chaitra Holdings Private Limited. In 2001, he founded the Asian Institute of Communication and Research, better known as AICAR Business School.
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Peter Miles Young is a British former businessman and the incumbent Warden of New College, Oxford. Until September 2016, he was worldwide chairman and CEO of the international advertising, marketing, communications, consulting and public relations agency Ogilvy & Mather.
Eugene Secunda, Ph.D. is a Fulbright Scholar and a member of the faculty in the Department of Media, Culture & Communication at New York University, where he has taught for 35 years. He is also an academic adviser in NYU's Gallatin School of Individualized Study. He previously served on the business school faculties of New York University, City University of New York and Adelphi University. Secunda was awarded New York University Teaching Excellence Awards in 2003 and 2018. He was awarded a Fulbright Scholarship Award to lecture at the University of Ljubljana in Slovenia in 2006. The co-author of Selling War to America: From the Spanish American War to the Global Waron Terror and Shifting Time and Space: The Story of Videotape, He also has written articles for The Wall Street Journal, Los Angeles Times and New York Magazine, as well as for Advertising Age, Adweek and many other marketing communications publications. Among these articles are ones that have specifically addressed the theory and use of wartime propaganda. He has additionally authored articles that have been published in ten refereed academic journals. He was communications director for both the Campaign to Save Grand Central Station and the annual New York Cares Coat Drive.
References
- 1 2 Savia Jane Pinto (January 28, 2009). "Defining Moments: Creating magic with Ivan Arthur". afaqs! Mumbai. Retrieved 2015-06-06.
- ↑ Sangeeta Sharma; Raghuvir Singh (2006). Advertising: Planning And Implementation. PHI Learning. pp. 33–. ISBN 978-81-203-2973-7.
- ↑ "A worthwhile act of philanthropy". The Hindu, Business Line. November 27, 2006. Retrieved 2015-06-06.
- ↑ Krishnamurthy, Gokul (February 16, 2011). "'Fighting to entertain; not to kill'". Business Line. Retrieved 2015-06-06.