J.Lo by Jennifer Lopez

Last updated

J.Lo by Jennifer Lopez
Company type Corporation
IndustryLancaster Group (Coty)
Founded2001 (2001)
Founder Jennifer Lopez
HeadquartersUnited States
Area served
Worldwide
Key people
Jennifer Lopez
Tommy Hilfiger
Benny Medina
Products Consumer goods
Divisions Glow by J.Lo

J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez. Since the release of her debut fragrance Glow in 2001, the line expanded to include clothing, watches, accessories, bedding and perfume, becoming a huge success in the United States and international markets. [1]

Contents

History

Conception and launch

On April 2, 2001, it was announced that Lopez would be launching a clothing line, entitled J.Lo by Jennifer Lopez, in time for the holiday season. The line, which would eventually also include eyewear, swimwear, accessories and a fragrance, was to be backed up by an investment group led by Andy Hilfiger and Larry Stemerman. [2] During the conference, Lopez was quoted as saying that: "it's time for the world to wear my look." [2]

Lopez told reporters that designing clothing was a childhood dream come true, "Even before i learned to dance and sing and act in films, i was just redesigning clothes. I found that there was not exactly what I needed that fit me at the time [...] From the time I was little I would get a whacked pair of pants, really cheap, cut them up and make a beautiful tiny mini skirt out of them because I was on a lower budget at the time [...] I'd get just a plain sweatshirt and I'd make suspenders out of it by (cutting) off the sleeves, or I'd get a little pair of my pants for my birthday and I'd open them up, sew them together, cut them off, and I'd have a really cute little pink mini skirt, or something. I'd rip off the Smurf pockets." [3] Lopez made clear a main incentive for her fashion line, to fit women who had issues like her finding the right clothes "I find it is difficult for women who are curvaceous to find clothes in stores that fit. The voluptuous woman is almost ignored. I want to offer clothes that are wonderfully designed and will fit women of all sizes. Everybody gets to be sexy." [3]

Lopez officially announced and launched a lifestyle brand as "J.Lo by Jennifer Lopez" in April 2001; she introduced it as not only a fashion line, but as something that would also include many different types of clothing for young and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, bed sheets, decorative pillows, watches and footwear. [4] [5]

Sweetface Fashion

Sweetface Fashion, an organization owned by Andy Hilfiger, primarily owns J.Lo by Jennifer Lopez's fashion line (however does not have connection to its fragrances). Denise Seegal, the president of the Sweetface Company, said of the company "Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the J. Lo look." [6] In 2003, Sweetface Fashion which owns the J.Lo By Jennifer Lopez line was bought out by Tommy Hilfiger, Andy Hilfiger's brother, and Lopez's partner in Sweetface Fashion. [7]

In 2007, it was announced that Lopez would drop the J.Lo by Jennifer Lopez brand and begin selling a new line in the United States, "JustSweet", using the same company as the one she used for the J.Lo line. [8] "JustSweet" was put to rest, and later confirmed closed down. [9] [10]

Products

The line was described by Lopez as affordable, with prices ranging from $20 for smaller items to over $800. [3]

The garments from the line are a reminiscent of what the public has seen Lopez wear previously, including her outfits in movies and music videos; however did not include pieces like her highly publicized "out of this world" Green Versace Dress. [3] Lopez said she hoped the line would appeal to adults and teens. [3] A swimsuit collection was made available, designed by Lopez herself. [11] In 2003, Lopez signed a deal with the Warnaco Group to manufacture and sell a new lingerie collection including underwear, lounge-wear and sleepwear; Joe Gromek, the president and chief executive officer of the Warnaco Group stated ""Jennifer's femininity and signature style have made her a fashion icon and we are confident that JLO Lingerie will bring some new excitement to intimate apparel." [12] The J.Lo by Jennifer Lopez line spawned another minor line, a sportswear line for Girls, "The J.Lo Girls Collection". It was inspired by Lopez's fashion and made into sporting clothes such as key pieces novelty tops, shorts, skirts and bottoms, denim sportswear jackets and jeans. [13]

Glow for Women

In March 2002, it was announced that J.Lo by Jennifer Lopez (Sweetface) was to go in business with the Lancaster Group (a division of Coty to create a fragrance/make up line to be endorsed by Lopez, to be a part of the J.Lo line. [14] On the partnership, a Lancaster representative said "The products will be designed to reflect the inspirational, confident and desirable qualities of Jennifer Lopez herself." [14] Lopez said that the cosmetics line will reflect the brand, "I think people will find that this fragrance embodies the J.Lo brand's spirit, character, energy—it is a true reflection of the modern, independent, yet passionate woman," Lopez said in a statement." [14] Glow for Women was launched in August 2002, as one of the most hyped launches of the year. [15]

In late 2002, her debut fragrance, Glow by J.Lo was released, [16] and brought in $40 million internationally in just the space of the remaining months of 2002. [17] The fragrance briefly faced a lawsuit with Glow Industries, which was ruled in Lopez & Coty, Inc.'s favor. [18] [19] The fragrance has led a handful of flankers. As of 2016, Jennifer Lopez released 26 fragrances.

List of fragrances

NameTarget sexYear of releaseLabelSource
Glow by JLo Women2002Coty, Inc. [20]
Still Jennifer Lopez Women2003 [21]
Miami GlowWomen2005 [20]
Love at First GlowWomen2005 [20]
Live Jennifer LopezWomen2005 [20]
Glow After DarkWomen2006 [20]
Live LuxeWomen2006 [20]
Glow by J.Lo Shimmer Limited EditionWomen2007 [20]
Glow After Dark by J.Lo Shimmer Limited EditionWomen2007 [20]
DeseoWomen2008 [20]
Deseo for MenMen2008 [20]
Deseo ForeverWomen2008 [22]
Live PlatinumWomen2008 [20]
Sunkissed GlowWomen2009 [20]
My GlowWomen2009 [20]
Blue GlowWomen2010 [20]
Love and Glamour Women2010 [20]
L.A. GlowWomen2011 [20]
Love & LightWomen2011` [20]
Glowing by JLo Women2012 [20]
Eau de GlowWomen2012 [20]
Forever GlowingWomen2013 [20]
Rio GlowWomen2013 [20]
JLoveWomen2013 [20]
Glowing GoddessWomen2014 [20]
Wild GlowWomen2014 [20]
JLuxeWomen2015 [20]
JLustWomen2016 [20]
Enduring GlowWomen2018 [20]
PromiseWomen2019

Impact

A year after the line's official launch by 2003, Lopez had already sold $175M worth of products in the U.S. [12] Jeffrey Peterson, Quepasa Chairman and Founder said "In a similar way to how Quepasa pioneered the Hispanic Internet on a national level in the United States during the late '90s, Jennifer Lopez started the trend of celebrity fashion brands in 2001. This is a perfect example of how the strong Quepasa brand can be leveraged in an online product launch to a new audience." [23]

Controversy

Lopez's frequent use of animal fur in her clothing lines has brought the scorn of people concerned with animal rights. [24] At the Los Angeles premiere of Monster-in-Law, more than 100 protesters from People for the Ethical Treatment of Animals (PETA) held a demonstration to highlight their concerns. [25] Director of marketing, Charlie Ross said "Jennifer Lopez is a great lover of fur. She is always photographed wearing fur and it was a material she loves and wanted to use. Sweetface is a luxury label, and Jennifer wanted her furs. She told me her favourite piece in the collection is a fabulous bleached silver fox coat with strips of the fox stitched onto a chiffon back." [26]

Related Research Articles

<span class="mw-page-title-main">Jennifer Lopez</span> American singer and actress (born 1969)

Jennifer Lynn Affleck, also known by her nickname J.Lo, is an American singer, songwriter, actress, dancer and businesswoman. Lopez is regarded as one of the most influential Latin entertainers of her time, credited with breaking barriers for Latino Americans in Hollywood and helping propel the Latin pop movement in music. She is also noted for her impact on popular culture through fashion, branding, and shifting mainstream beauty standards.

<span class="mw-page-title-main">Tommy Hilfiger</span> American fashion designer

Thomas Jacob Hilfiger is an American fashion designer and the founder of Tommy Hilfiger Corporation.

L.A.M.B. is a fashion line by American singer Gwen Stefani, the lead vocalist of the rock band No Doubt. The line manufactures apparel and fashion accessories. It was founded in 2003 and made its runway debut in 2004. The line's name is an acronym of Stefani's debut solo album Love. Angel. Music. Baby. As of 2015, the line currently focuses on eyewear.

<span class="mw-page-title-main">Ana Beatriz Barros</span> Brazilian model

Ana Beatriz Barros is a Brazilian model, known for her multiple appearances in the Sports Illustrated Swimsuit Issue and for her work with Intimissimi, GUESS, Bebe, Victoria's Secret, Chanel cosmetics, and Jennifer Lopez's JLO fashion line.

<span class="mw-page-title-main">Britney Spears products</span> Products endorsed by Britney Spears

American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July. In 2011, she teamed up with Sony, Make Up For Ever, and Plenty of Fish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.

<span class="mw-page-title-main">Glow by JLo</span> 1998 perfume endorsed by Jennifer Lopez

Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty, Inc. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however, a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.

<span class="mw-page-title-main">Lolita Lempicka</span> French fashion designer and perfumer (born 1954)

Lolita Lempicka is a French fashion designer and perfumer.

Andrew Charles Hilfiger is an American businessman in the fashion industry and a musician. He is the creative director and namesake of Andrew Charles, a rock 'n' roll inspired fashion line, of which Steven Tyler is the face.

<span class="mw-page-title-main">Candie's</span> American womens fashion brand

Candie's is an American women's clothing brand launched in 1978. Originally a shoe brand, it has increased its range of products, currently commercializing T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters, etc.

Tommy Hilfiger B.V., formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American luxury clothing brand that manufactures apparel and licensed products such as footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries.

Alongside music-related releases, Australian singer and actress Kylie Minogue has released perfumes, books, furniture, clothing lines and wines.

<span class="mw-page-title-main">Truth or Dare by Madonna</span> American lifestyle brand by Madonna

Truth or Dare by Madonna was a lifestyle brand by American singer Madonna. It was the second enterprise from MG Icon LLC, a joint venture between Madonna, her manager Guy Oseary and Iconix Brand Group. This is the second brand from the venture after Material Girl, which is a fashion line designed by Madonna and her daughter Lourdes and launched in 2010. Initially the line launched with handbags, footwear, accessories, intimates and fragrances.

<span class="mw-page-title-main">Still Jennifer Lopez</span> Fragrance

Still Jennifer Lopez is a women's fragrance endorsed by American entertainer Jennifer Lopez, released by Coty, Inc. in September 2003. The fragrance contains notes of sake, mandarin, earl grey, pink freesia, honeysuckle, orange flower, sandalwood, amber and orris. Still Jennifer Lopez followed in the footsteps of Glow by JLo, an international success that shaped the fragrance industry and began a trend in the celebrity endorsement of fragrance. The release of Still Jennifer Lopez was not anticipated due to the negative publicity generated from Lopez's film Gigli (2003) and a fall-out with her manager Benny Medina. Several fragrance industry experts noted that it could ruin the success of Glow by JLo. It was also noted that her public image at the time would have irreparable effects on the fragrance's performance.

<i>True Star</i> (perfume) Fragrance endorsed by Tommy Hilfiger

True Star is a fragrance endorsed by American fashion designer Tommy Hilfiger released in 2004. The release was followed with a revised version of Beyoncé Knowles' original cover of "Wishing on a Star" and a limited edition EP also titled True Star: A Private Performance. The fragrance's commercial shows the singer Beyoncé Knowles singing a capella the song. Knowles was a poster girl of the perfume. She received $250,000 for this campaign. True Star was followed by one additional release, the True Star Gold.

<span class="mw-page-title-main">Glowing by JLo</span> 2012 flanker perfume endorsed by Jennifer Lopez

Glowing by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez. It was created by Givaudan's Calice Becker and Caroline Sabas. It was released through Coty on May 10, 2012. It was released ten years after her initial fragrance, Glow by JLo (2002) and was also in turn her tenth anniversary with Coty. Prior to its release, Lopez called it a homage and the "evolution of Glow". The bottle was noted for lighting up when in use and Lopez has promoted the fragrance through her music video for "Dance Again".

<span class="mw-page-title-main">Marc Anthony Collection</span> American lifestyle brand

The Marc Anthony Collection is an American lifestyle brand created by American recording artist Marc Anthony that is sold exclusively at Kohl's department stores and on Kohls website: Kohls.com. In November 2010, Kohl's announced a partnership with Anthony and his then-wife Jennifer Lopez. Originally marketed as "the first celebrity couple to simultaneously design collections for one retailer", following Anthony and Lopez's divorce, the lines were marked as two separate brands. The Marc Anthony Collection consists of sportswear, dress shirts, neckwear, accessories, suit separates, sport coats, and shoes, while the Jennifer Lopez Collection includes contemporary sportswear, dresses, handbags, jewelry, shoes, and sleepwear along with a home collection of bedding and towels.

<span class="mw-page-title-main">Love and Glamour</span> 2010 perfume endorsed by Jennifer Lopez

Love and Glamour is a women's eau de toilette fragrance endorsed by American entertainer Jennifer Lopez.

Fleur du Mal is a lingerie and ready-to-wear brand that sells at retailers including Shopbop, Barneys, and Net-a-porter. The company was founded in 2012 by Jennifer Zuccarini.

<span class="mw-page-title-main">Cultural impact of Jennifer Lopez</span>

American singer and actress Jennifer Lopez has had a cultural impact through her films, music, television work, dance, fashion, lifestyle and entrepreneurship. For her contributions to the arts, Lopez is regarded as one of the most influential entertainers in the world. She has also been cited as the most influential Latin entertainer of all time, credited with breaking racial barriers in the entertainment industry.

References

  1. ↑ Thomas, Mike (September 22, 2005). "(unknown title)". Chicago Sun-Times . p. 68.
  2. 1 2 Silverman, Stephen (April 2, 1998). "J.Lo Unveils Clothes Line". People . Retrieved March 4, 2012.
  3. 1 2 3 4 5 Tippit, Sarah (April 26, 2001). "Jennifer Lopez, Hilfiger Unveil 'J.Lo' Fashions". Puerto Rico Herald. Puerto Rico: Puerto Rico Herald Company. Retrieved March 3, 2012.
  4. ↑ "Multimillion-dollar venture parlays megastar's brand appeal with trendy, affordable styles". February 1, 2004. Retrieved November 22, 2007.
  5. ↑ Nick Galvin (October 4, 2003). "Exchanging vowels". The Age. Melbourne, Australia. Retrieved January 13, 2007.
  6. ↑ Moss, Corey (November 13, 2003). "J. Lo's Panties Can Now Be Yours". MTV. Archived from the original on September 12, 2012. Retrieved March 2, 2012.
  7. ↑ Silverman, Stephen (June 13, 2003). "Hilfiger Could Raid J.Lo's Dress Closet". People . Retrieved March 4, 2012.
  8. ↑ Suzanne D'Amato (January 28, 2007). "Style Stars". The Washington Post. Retrieved April 5, 2007.
  9. ↑ "Jennifer Lopez's line on 'hiatus'". monstersandcritics.com. June 25, 2009. Archived from the original on July 27, 2013. Retrieved February 5, 2012.
  10. ↑ "Jennifer Lopez Shuts Down Sweetface Clothing Line". Los Angeles, California: Access Hollywood (accesshollywood.com). June 24, 2009. Retrieved January 31, 2012.
  11. ↑ Silverman, Stephen (July 17, 2001). "J.Lo Jumps Into the Pool, Clothed". People . Retrieved March 4, 2012.
  12. 1 2 Silverman, Stephen (November 14, 2003). "J.Lo's Lingerie to Go Public Next Fall". People . Retrieved March 4, 2012.
  13. ↑ "USA: J.Lo Girls Signs Licensing Deal With Parigi". Just Style. December 11, 2001. Retrieved March 3, 2012.[ permanent dead link ]
  14. 1 2 3 Silverman, Stephen (March 18, 2002). "J.Lo's Next Venture: Scent, Makeup". People . Retrieved March 4, 2012.
  15. ↑ "Global Cosmetic Industry". 2003.
  16. ↑ D'Angelo, Joe (December 19, 2002). "Hell No, J.Lo's Glow Won't Go, Judge Rules". MTV. Archived from the original on June 23, 2012. Retrieved January 29, 2012.
  17. ↑ Silverman, Stephen (July 23, 2003). "J.Lo to Launch a Second Perfume Scent". People . Retrieved March 4, 2012.
  18. ↑ "(unknown title)". Pittsburgh Post-Gazette. Accessed 2012-03-03. December 20, 2002. p. 16.
  19. ↑ Silverman, Stephen (December 20, 2002). "J.Lo Still Glowing, Despite Lawsuit". People . Retrieved March 3, 2012.
  20. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 "Jennifer Lopez Fragrances". fragrantica.com. Retrieved November 2, 2016.
  21. ↑ "It Makes Scents, Pop Stars Immersed in Developing Perfumes". Lexington Herald-Leader. Accessed 2012-01-29. October 21, 2004.
  22. ↑ Deseo Forever Jennifer Lopez perfume - a fragrance for women 2008
  23. ↑ "JLO by Jennifer Lopez & Quepasa announces marketing agreement". September 22, 2005.
  24. ↑ "For the record". MTV. March 10, 2005. Archived from the original on March 13, 2005. Retrieved May 15, 2009.
  25. ↑ "PETA's provocative protests". Life. May 2, 2005. Archived from the original on August 19, 2009. Retrieved May 15, 2009.
  26. ↑ Sherwood, James (February 15, 2005). "JLo as design diva?; Lopez reaches for fashion credibility". The Spectator . Accessed 2012-02-05.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.