Flanker (perfume)

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In perfumery, a flanker refers to newly created perfume that shares some attributes of an already existing perfume. [1] These attributes may be the name, packaging or notes of the existing fragrance.

Examples

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Issey Miyake is a Japanese fashion designer. He is known for his technology-driven clothing designs, exhibitions and fragrances, such as L'eau d'Issey, which has become his best-known product.

Britney Spears products Products endorsed by Britney Spears

American singer Britney Spears has developed and endorsed a number of products; these have included books, video releases, video games, dolls, clothing, and perfumes. In 2000, Spears released a limited edition of sunglasses titled Shades of Britney. In 2001, she signed a deal with shoe company Skechers, and a $7–8 million promotional deal with Pepsi, their biggest entertainment deal at the time. Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. In March 2009, Spears was announced as the new face of clothing brand Candie's. Dari Marder, chief marketing officer for the brand, explained why they choose the singer, saying, "everybody loves a comeback and nobody's doing it better than Britney. She's just poised for even greater success." In 2010, Spears designed a limited edition line for the brand, which was released in stores in July 2010. In 2011, she teamed up with Sony, Make Up For Ever and PlentyofFish to release her music video for "Hold It Against Me", earning her $500,000 for the product placement. Spears also teamed up with Hasbro in 2012 to release an exclusive version of Twister Dance, which includes a remix of "Till the World Ends". The singer was also featured on a commercial, which was directed by Ray Kay, to promote the game. Spears was also featured on the commercial of "Twister Rave" and the game included a Twister remix of "Circus". In March 2018, it was revealed that Spears would be the face of Kenzo, a contemporary French luxury clothing house.

The Demeter Fragrance Library is a Great Neck, New York company that sells over 200 different fragrances based on "everyday" scents, such as baby powder, dirt, gin & tonic, play-doh and tomato.

Glow by JLo 1998 perfume endorsed by Jennifer Lopez

Glow by JLo is a women's fragrance endorsed by American entertainer Jennifer Lopez, and released through Coty Incorporated. It was conceived as far back as 1998 when Lopez announced a lifestyle line that would include a fragrance. Contradictory to assumptions that it would be unsuccessful, it performed extremely well, becoming America's top-selling fragrance. Glow Industries filed a lawsuit against Lopez and Coty to not use the term "Glow", however, a judge denied their request. Along with products from Lopez's fashion and lifestyle line, it brought in over $300 million by 2004. Subsequently, Glow became a successful woman's fragrance line.

Heat (perfume) Perfume endorsed by Beyoncé

Heat is a perfume endorsed by Beyoncé. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan. The product, which was released on February 3, 2010, uses the tagline "catch the fever". The release was promoted with a cover version of "Fever" recorded by Beyoncé and a limited edition extended play (EP) also titled Heat. She also appeared at Macy's Herald Square to launch the perfume and on The Today Show where she discussed about Heat.

Celine Dion Parfums is a brand line of celebrity-endorsed perfumes by Canadian singer Celine Dion and Coty, Inc., with global retail sales of more than $850 million by March 2010. As of 2011, there have been 14 perfumes that have been released. A new fragrance called Signature, was released in September 2011.

Because of You... Perfume endorsed by Jordin Sparks

Because of You... is a perfume endorsed by American singer, songwriter Jordin Sparks, which she created alongside Belmay Fragrances. The product was released exclusively to Dots Department Stores on October 6, 2010. Because of You... was followed by two additional releases. Fascinate was intended to be more of a daytime fragrance, and Ambition. Each scent was followed with its own Eau De Parfum release and multiple gift sets.

S by Shakira Perfume by Shakira

S by Shakira is the first woman's fragrance by Colombian singer songwriter Shakira. Developing an interest in perfumery and scents, Shakira signed an agreement with international fashion company Puig to create a line of beauty and personal care products. S by Shakira is an amber perfume which combines scents of various exotic sources like sambac jasmine, sandalwood, and vanilla. The bottle of the perfume is made of treated glass which reflects light at different angles; it does not have a cap and instead utilises a key-like mechanism to stop the flow of the perfume. Shakira launched S by Shakira at a press release in Madrid, Spain, in June 2010, and it was sent to retail stores in September 2010. Critics praised the scent of S by Shakira, but there was criticism regarding the design of the bottle. It was nominated for a FiFi Award in 2011.

Ambition (fragrance) Perfume endorsed by Jordin Sparks

Ambition is the third women's fragrance created by American pop/R&B singer, songwriter Jordin Sparks alongside CPL Aromas & Preferred Fragrance, endorsed by Jordin Sparks. The product was released exclusively to Bon-Ton Department Stores nationwide on November 8, 2012 in store and online. Ambition... was Preceded by two additional releases. her first fragrance "Because of You..." and her second fragrance "Fascinate". Each scent was followed with its own Eau De Parfum release and multiple gift sets.

Bleu de Chanel Mens fragrance by Chanel

Bleu de Chanel is a men's fragrance created by Jacques Polge for Chanel in 2010. It was the first men's fragrance released by the brand since Allure Homme Sport in 2004, and the first men's masterbrand introduced since Égoïste in 1990. The original fragrance is an eau de toilette; the 2014 eau de parfum version was also formulated by Jacques Polge, and the 2018 parfum version was formulated by his son Olivier Polge. French actor Gaspard Ulliel was the first ambassador for Bleu de Chanel and remained as the face of the fragrance for twelve years, until his death in January 2022.

Elixir (perfume) Womens fragrance by Colombian singer Shakira

Elixir is a women's fragrance by Colombian singer songwriter Shakira, developed in a collaboration with international fashion company Puig. After the release of her first two fragrances, Puig enlisted several perfumers to work on Shakira's third fragrance, which she claimed would capture her "most sensual and exotic side." The final product was Elixir, an amber perfume based on various spicy and woody sources. The flacon of the perfume is inspired by apothecary bottles and is made to resemble a magical potion, featuring a light golden colour scheme.

L'eau d'Issey is a perfume for women produced for Japanese fashion designer Issey Miyake.

Jacques Cavallier-Belletrud is a French perfumer formerly with the Swiss fragrance and flavor company Firmenich, who currently works for Louis Vuitton of the LVMH Luxury Group.

Terre dHermès Hermès fragrance for men

Terre d'Hermès is a fragrance launched by French fashion house Hermès. The fragrance was released in March 2006, and was created by then Hermès' exclusive in-house perfumier Jean-Claude Ellena.

Poison is a perfume for women introduced by Parfums Christian Dior in 1985. The popularity of the scent made it become a brand in its own right and resulted in the subsequent release of five flanker fragrances: Tender Poison, Hypnotic Poison, Pure Poison, Midnight Poison, and Poison Girl.

François Demachy is a French perfumer. He trained at Charabot. He was succeeded as Dior’s House Perfumer by Francis Kurkdjian, but he remained a perfumer under the LVMH umbrella brands.

Chanel Chance is a line of fragrances for women from Chanel that was introduced in September 2002. It was created by Jacques Polge, who has created every Chanel fragrance launched since 1978, including Coco Mademoiselle, Allure, Bleu de Chanel and Chanel No.5 Eau Premiere.

Le Male Mens fragrance introduced in 1995

Le Male is a men's fragrance created by Francis Kurkdjian for Jean Paul Gaultier in 1995. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The fragrance was developed as a counterpart to the women's fragrance Classique, which was introduced in 1993.

Classique (fragrance) Womens fragrance introduced in 1993

Classique is a women's fragrance created by Jacques Cavallier for Jean Paul Gaultier in 1993. It has been manufactured by Puig since 2016, and was previously manufactured by Shiseido subsidiary Beauté Prestige International from 1995 until 2015. The men's fragrance Le Male was developed as a counterpart to Classique, and was introduced in 1995.

References

  1. "Upcoming fragrance launches: Issey Miyake, Serge Lutens, Guerlain". The Independent . Independent Print Limited. 26 January 2011. Retrieved 16 October 2013.
  2. "Original vs Flanker: Dior's Poison, Tendre Poison, Hypnotic Poison, Pure Poison and Midnight Poison ~ Original vs Flanker ~ Fragrantica". Fragrantica.com. Retrieved 2018-07-30.
  3. "Perfume Flankers and Why They Make a Good Business Sense". ScentBound. 2012-12-27. Retrieved 2018-07-30.
  4. "Jimmy Choo launches fruity/floral flanker of flagship perfume". Yahoo! News Singapore. Yahoo! News. 1 July 2013. Retrieved 16 October 2013.
  5. "Paco Rabanne launches female flanker to 1 Million bestseller". The Independent . Independent Print Limited. 28 May 2010. Retrieved 17 October 2013.