Jimmy Choo

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Jimmy Choo
Jimmy Choo 2016.png
Choo at the Red Dot Awards in 2016
Born
Jimmy Choo Yeang Keat

(1948-11-15) 15 November 1948 (age 76)
Alma mater Cordwainers Technical College
OccupationFashion designer
Spouse Datin Rebecca Choi
Children2, including Danny
Chinese name
Traditional Chinese 周仰傑
Simplified Chinese 周仰杰
Transcriptions
Standard Mandarin
Hanyu Pinyin Zhōu Yǎngjié
Yue: Cantonese
Jyutping Zau1 Joeng5 Git6
Southern Min
Hokkien POJ Chiu Gióng-kia̍t
Tâi-lô Tsiu Gióng-kia̍t

Jimmy Choo Yeang Keat (born 15 November 1948 [1] ) is a Malaysian fashion designer based in the United Kingdom. He co-founded Jimmy Choo Ltd, which became known for its handmade women's shoes. [2]

Contents

Early life

Choo was born in 1948 in the Crown Colony of Penang, Malaysia, into a family of shoemakers. Of Chinese descent, his family name is Chew (Chinese :), but it was misspelled on his birth certificate as Choo. Choo's father, a shoemaker who made all of his shoes by hand, taught him the craft. "My parents were shoemakers and I have followed my father's lead. He inspired me," said Jimmy Choo. [3] He made his first pair of shoes when he was 11 years old—a pair of slippers. [4] [5] [6]

Between 1982 and 1984, Choo studied at Cordwainers Technical College in Hackney (now part of the London College of Fashion) in London. [7] He went to a design firm to work after graduation, wishing to remain in London permanently instead of returning to Malaysia. [5]

Career

After college, Choo worked at two design companies for a total of nine years before starting his own business. Choo initially started with the help of the Prince's Trust. Choo's parents emigrated to Britain to help him get started, and he eventually expanded the business by opening his first shop in 1986, renting an old hospital building. His craftsmanship and designs were soon noticed at London Fashion Week in 1988. After seeing his creations, Vogue featured his shoes in an eight page spread. Choo has said that his designs became significantly more popular after the Vogue coverage. [5] Patronage from Princess Diana in the early 1990s further bolstered his image. [5]

In 1996, Choo co-founded Jimmy Choo Ltd. with British Vogue magazine accessories editor Tamara Mellon. [8] In April 2001, Choo sold his 50% stake in the company for £10 million. [8] He has since concentrated his work on the exclusive Jimmy Choo couture line produced under license from Jimmy Choo Ltd. [9] The Jimmy Choo London line, also known as Jimmy Choo Ready-To-Wear or, simply, Jimmy Choo, is under the purview of Tamara Mellon. The ready-to-wear line has expanded to include accessories such as handbags.

In 2009, Choo claimed that his brand was a favourite of Diana, Princess of Wales. [10]

In 2023, Greek rap avant-garde artist Roi 6/12 released his album "Strip club" with the single "Jimmy Choo" which mentions the designer. The lyrics recite how wearing shoes designed by Jimmy Choo assists in the achievement of an extramarital affair between a male and a female. [11]

Choo at TEDxShanghai in 2012 Jimmy Choo (cropped).jpg
Choo at TEDxShanghai in 2012

Awards and honours

Honours of Malaysia

International honours

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References

  1. https://www.britannica.com/biography/Jimmy-Choo
  2. https://row.jimmychoo.com/en/careers-page/careers-about.html
  3. Goldstein Crowe, Laura; Maceira de Rosen, Sagra (2009). The Towering World of Jimmy OP. A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe. New York, Berlin, London: Bloomsbury. p. 13. ISBN   978-1-59691-391-2.
  4. "The Jimmy Choo connection". Archived from the original on 14 March 2015. Retrieved 18 June 2014.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  5. 1 2 3 4 "How boy from Penang became shoemaker of choice for British royals". South China Morning Post. Retrieved 11 July 2018.
  6. 1 2 "Jimmy Choo Honoured". British Vogue. 2 December 2011. Retrieved 4 October 2023.
  7. "London College of Fashion (formerly Cordwainers College) – Jimmy Choo OBE". Association of Colleges. Archived from the original on 5 April 2018. Retrieved 4 April 2018.
  8. 1 2 Solomon, Michael. "Luxury Lineage: A Brief History of Jimmy Choo". Forbes. Retrieved 11 July 2018.
  9. "Jimmy Choo finds right fit with sole couture line". GMA News Online. 21 April 2014. Retrieved 11 July 2018.
  10. Moss, Hilary (9 November 2009). "Jimmy Choo: I was Princess Diana's Shoemaker". Huffington Post. Retrieved 10 December 2012.
  11. Roi 6/12 – Jimmy Choo , retrieved 10 January 2025
  12. "UAL Honorary Fellows and Doctorates". arts.ac.uk. Archived from the original on 15 December 2012. Retrieved 5 April 2018.
  13. "Red Dot Design Award: Icon of the fashion world: Dato' Professor Jimmy Choo debuts as a red dot juror in 2013". en.red-dot.org. Retrieved 5 April 2018.
  14. "Michelle Yeoh, Jimmy Choo, Zang Toi Antara Penerima Pingat". mStar (in Malay). 1 June 2013. Archived from the original on 2 November 2023. Retrieved 2 November 2023.
  15. Penang Yang di-Pertua Negeri's birthday honours list TheStar.com.my, 10 July 2004

Further reading