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Jeff Strain is an American entrepreneur, CEO, and founder of three independent video game studios, most recently Possibility Space.
In 2000, Strain cofounded ArenaNet, where he worked as an executive producer and programmer on the popular online roleplaying game Guild Wars . ArenaNet was acquired by NCSoft in 2002, and Strain went on to become President of Product Development for the company's North American and European operations.
Strain left NCSoft in 2009 [1] and founded Undead Labs, creators of zombie survival series State of Decay. Microsoft acquired Undead Labs in 2018. As of August 2021, State of Decay 2 had over 10 million players worldwide.
In August of 2021, Strain published an open letter, calling for full unionization in the games industry. [2]
In 2021, Jeff founded Possibility Space, a distributed studio based in New Orleans, LA. According to a press release, Strain and his team were working on "a joyful game that's been [his] dream for many years." [3] In an interview, Strain said the game would be a AAA title. [4] On April 12, 2024, Strain closed the studio citing "cancellation of the publishing relationship" and an as-yet-unpublished article from Kotaku reporter Ethan Gach, [5] which had also prompted the closure of Crop Circle Games, a related studio and part of Strain's umbrella corporation, Prytania Media, a few days earlier. [6] [7]
Strain previously worked as a lead programmer on Blizzard Entertainment's MMORPG World of Warcraft; he also created the StarCraft campaign editor and worked on Diablo and Warcraft III.
Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California. A subsidiary of Activision Blizzard, the company was founded in February 1991 as Silicon & Synapse, Inc. by three graduates of the University of California, Los Angeles: Michael Morhaime, Frank Pearce and Allen Adham. The company originally concentrated on the creation of game ports for other studios' games before beginning development of their own software in 1993, with games like Rock n' Roll Racing and The Lost Vikings. In 1993, the company became Chaos Studios, Inc., and then Blizzard Entertainment soon after being acquired by distributor Davidson & Associates early in the following year. Shortly after, Blizzard released Warcraft: Orcs & Humans.
Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one of the largest third-party video game publishers in the world and was the top United States publisher in 2016.
Warcraft III: Reign of Chaos is a high fantasy real-time strategy computer video game developed and published by Blizzard Entertainment released in July 2002. It is the second sequel to Warcraft: Orcs & Humans, after Warcraft II: Tides of Darkness, the third game set in the Warcraft fictional universe, and the first to be rendered in three dimensions. An expansion pack, The Frozen Throne, was released in July 2003. Warcraft III is set several years after the events of Warcraft II, and tells the story of the Burning Legion's attempt to conquer the fictional world of Azeroth with the help of an army of the Undead, led by fallen paladin Arthas Menethil. It chronicles the combined efforts of the Human Alliance, Orcish Horde, and Night Elves to stop them before they can corrupt the World Tree.
NCSoft Corporation is a South Korean video game developer and publisher headquartered in Pangyo, Seongnam, South Korea, primarily known for the distribution of massively multiplayer online role-playing games such as Lineage and Guild Wars.
ArenaNet, LLC is an American video game developer and subsidiary of NCsoft, founded in 2000 by Mike O'Brien, Patrick Wyatt and Jeff Strain and located in Bellevue, Washington. They are most notable as developers of the online role-playing game series Guild Wars.
Jeffrey Kaplan is an American video game designer and former vice president of Blizzard Entertainment, a position he held until he left the company in 2021. He designed elements of World of Warcraft and is the former lead director of Overwatch.
Patrick Wyatt is a game programmer and one of the three co-founders of ArenaNet. He was the leader of the Network and Technology teams and a programmer for Guild Wars. Before the founding of ArenaNet, he was working in Blizzard Entertainment where he was the Vice President of Research and Development and a senior programmer. Wyatt was the leader of Battle.net gaming network's programming and a major contributor on the multiplayer parts of Blizzard's popular games including StarCraft, Diablo and Warcraft II: Tides of Darkness. Having been in Blizzard for more than eight years, his work also includes earlier Blizzard games like Lost Vikings and Rock N' Roll Racing.
The history of massively multiplayer online games spans over thirty years and hundreds of massively multiplayer online games (MMOG) titles. The origin and influence on MMO games stems from MUDs, Dungeons & Dragons (D&D) and earlier social games.
Mark Edward Kern is a former video game executive. He worked for Blizzard Entertainment from 1997 to 2005 and was a co-founder and CEO of Red 5 Studios during the development and promotion of the video game Firefall. He is a graduate of the University of Rochester and received a law degree from the Boston University School of Law. Kern has been involved in online activism against the Stop Online Piracy Act (SOPA) and in support of Gamergate.
Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. Activision Blizzard currently includes five business units: Activision Publishing, Blizzard Entertainment, King, Major League Gaming, and Activision Blizzard Studios.
Greg Street is an American video game designer and former Head of Creative Development for Riot Games.
Undead Labs LLC is an American video game developer based in Seattle, Washington. The company was founded in November 2009 by Jeff Strain and developed the State of Decay series. In 2018, Undead Labs became part of Microsoft Studios.
State of Decay is a 2013 action-adventure survival video game developed by Undead Labs and published by Microsoft Studios. The game combines elements of shooters, stealth, role-playing and strategy games and the game challenges players to survive by exploring, scavenging, and fighting the undead. It places emphasis on how the player's leaderships skills fare against an onslaught of problems, such as diminishing survival resources, group trust and morale, zombie extermination, base defenses, and people's lives.
Carbine Studios was a video game developer and subsidiary of NCSOFT, founded in 2005 by former members of Blizzard Entertainment. They were the developers of the online role-playing game WildStar.
WildStar was a massively multiplayer online role-playing game that was developed by Carbine Studios, published by NCSoft. It was unveiled on August 17, 2011, during Gamescom. WildStar was set in a fantasy/science fiction world on the fictional planet Nexus, where a mysterious and powerful race known as the Eldan have disappeared, leaving behind a wealth of technology and secrets for players to explore.
State of Decay 2 is a 2018 action-adventure survival video game developed by Undead Labs and published by Xbox Game Studios. The game is a followup to State of Decay and was released for Windows and Xbox One on May 22, 2018. Like its predecessor, players are tasked with building a community, managing resources and surviving against the horde of zombies.
State of Decay is a series of third-person survival horror video games. The series was created by Undead Labs and published by Xbox Game Studios. To date, there are two installments in the franchise, and an upcoming third game.
George Fan is an American video game designer who currently works as the creative director of All Yes Good. He designed Insaniquarium (2001), Plants vs. Zombies, Octogeddon (2018), and Hardhat Wombat (2023). Before going into game design, Fan graduated from the University of California, Berkeley, in 2000 with a degree in computer science. After graduating, he worked under Arcade Planet to develop games for their website, Prizegames.com. He eventually formed Flying Bear Entertainment and created Insaniquarium, which became a finalist for the 2002 Independent Games Festival. He then joined Blizzard Entertainment and worked there while simultaneously developing Insaniquarium further for PopCap Games, releasing the "Deluxe" edition in 2004.
Possibility Space was a video game development studio founded in 2021 by Jeff Strain and a team of game and media industry veterans. Its primary offices were in New Orleans. and had employees from several different regions. The studio was closed in 2024 without having released a single game.
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