Happiness, in the context of mental or emotional states, is positive or pleasant emotions ranging from contentment to intense joy. Other forms include life satisfaction, well-being, subjective well-being, flourishing and eudaimonia.
Positive psychology is the scientific study of what makes life most worth living, focusing on both individual and societal well-being. It studies "positive subjective experience, positive individual traits, and positive institutions...it aims to improve quality of life." It is a field of study that has been growing steadily throughout the years as individuals and researchers look for common ground on better well-being.
Philip George Zimbardo is an American psychologist and a professor emeritus at Stanford University. He became known for his 1971 Stanford prison experiment, which was later severely criticized for both ethical and scientific reasons. He has authored various introductory psychology textbooks for college students, and other notable works, including The Lucifer Effect, The Time Paradox, and The Time Cure. He is also the founder and president of the Heroic Imagination Project.
The Stanford Graduate School of Business is the graduate business school of Stanford University. Located in Stanford, California, for several years it has been the most selective business school in the United States, admitting only about 6% of applicants.
The halo effect is the tendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.” The halo effect which is a cognitive bias can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad.
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.
Roy F. Baumeister is an American social psychologist who is known for his work on the self, social rejection, belongingness, sexuality and sex differences, self-control, self-esteem, self-defeating behaviors, motivation, aggression, consciousness, and free will.
Sepandar David Kamvar, also known as Sep Kamvar, is a computer scientist, artist, author and entrepreneur. He is currently the founder of Celo, a cryptocurrency startup. He was previously the LG Career Development Professor of Media Arts and Sciences at MIT, and director of the Social Computing group at the MIT Media Lab. He left MIT in 2016.
Dacher Joseph Keltner is a Mexican-born American professor of psychology at University of California, Berkeley, who directs the Berkeley Social Interaction Lab. He is also the founder and faculty director of the Greater Good Science Center, host of the podcast The Science of Happiness, and Chief Scientific Advisor of Hume AI.
David Allen Aaker is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, a specialist in marketing with a focus on brand strategy. He serves as Vice Chairman of the San Francisco-based growth consulting company Prophet.
Edward Francis Diener was an American psychologist, professor, and author. Diener was a professor of psychology at the University of Utah and the University of Virginia, and Joseph R. Smiley Distinguished Professor Emeritus at the University of Illinois, as well as a senior scientist for the Gallup Organization. He is noted for his research over the past thirty years on happiness, including work on temperament and personality influences on well-being, theories of well-being, income and well-being, cultural influences on well-being, and the measurement of well-being. As shown on Google Scholar as of April 2021, Diener's publications have been cited over 257,000 times.
Itamar Simonson is a professor of marketing, holding the Sebastian S. Kresge Chair of Marketing in the Graduate School of Business, Stanford University. He is known for his work on the factors that determine the choices that buyers make. His academic career started at the University of California at Berkeley, where he taught for six years, before he moved to Stanford. Many of his former PhD students hold senior positions at some of the best universities in the world.
In positive psychology, a meaningful life is a construct having to do with the purpose, significance, fulfillment, and satisfaction of life. While specific theories vary, there are two common aspects: a global schema to understand one's life and the belief that life itself is meaningful. Meaning can be defined as the connection linking two presumably independent entities together; a meaningful life links the biological reality of life to a symbolic interpretation or meaning. Those possessing a sense of meaning are generally found to be happier, to have lower levels of negative emotions, and to have lower risk of mental illness.
The philosophy of happiness is the philosophical concern with the existence, nature, and attainment of happiness. Some philosophers believe happiness can be understood as the moral goal of life or as an aspect of chance; indeed, in most European languages the term happiness is synonymous with luck. Thus, philosophers usually explicate on happiness as either a state of mind, or a life that goes well for the person leading it. Given the pragmatic concern for the attainment of happiness, research in psychology has guided many modern day philosophers in developing their theories.
In decision making and psychology, decision fatigue refers to the deteriorating quality of decisions made by an individual after a long session of decision making. It is now understood as one of the causes of irrational trade-offs in decision making. Decision fatigue may also lead to consumers making poor choices with their purchases.
Andy Smith is an American entrepreneur, start up advisor, and author. He is best known for The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, which he wrote with his wife, Dr. Jennifer Aaker. Described by the New Yorker as "the first book to explain what happens at the intersection of social media like Twitter, marketing and psychology", The Dragonfly Effect examines how people use social media to connect and form groups that create global change. In 2014, he partnered with Jay Adelson to form Center Electric, an early-stage technology venture capital firm designed to leverage the growth of the Internet of Things. Center Electric was an outgrowth of Smith and Adelson's passion project, Point Option, which develops next generation devices for in-home use.
David Alan Dunning is an American social psychologist and professor of psychology at the University of Michigan. He is a retired professor of psychology at Cornell University.
Margaret Ann Neale is an American academic. She is the Adams Distinguished Professor of Management, Emerita, at the Stanford Graduate School of Business, and the co-author of five books. She is also the co-director of the Stanford GSB Executive Program for Women Leaders.
Cassie Mogilner Holmes is a professor of marketing and behavioral decision making at UCLA Anderson School of Management and author of Happier Hour. Best known for her research on time and happiness..
In organizational behavior and psychology, Economic evaluation of time refers to the perceiving of time in terms of money. When a person evaluates their time in monetary terms, time is viewed as a scarce resource that should be used as efficiently as possible to maximize the perceived monetary gains. Therefore, people who evaluate their time in terms of money are more likely to trade their time for money —as illustrated by research examining time and money trade-offs.
