 | The topic of this article may not meet Wikipedia's general notability guideline .(May 2025) |
Joanna Jensen (born 14 May 1970[ citation needed ]) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm. [1] [2]
| The topic of this article may not meet Wikipedia's general notability guideline .(May 2025) |
Joanna Jensen (born 14 May 1970[ citation needed ]) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm. [1] [2]
Joanna Jensen is the CEO of Childs Farm Ltd, [3] a UK-based skincare brand.
She worked as an estate agent, then moved to Hong Kong to work in investment banking and became a head of account management at WI Carr. [4] [5]
In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia. [6] In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million. [7] [8]
Awards
Jensen has two daughters and lives in Hampshire. [18]
Jensen has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals around Christmas. [19]
Horses have been a permanent feature in Jensen's life and the charities she actively supports reflect this passion.[ citation needed ]
Jensen's involvement with the British Paralympic Association (BPA) inspired her to offer further support to a charity that relies heavily on donations to bring the National Team together for training and getting them to events around the world.[ citation needed ] In 2019, she became a founder member of The Parallel Club, a group of individuals that commit to helping the Paralympians of the future obtain the equipment, support and coaching they need to become winners. In 2023, Jensen became the club's Chairman.[ citation needed ]
Riding for the Disabled Association (RDA) has been a beneficiary of Childs Farm since the company launched in 2011. Jensen is proud to have donated to the construction of the charity's HQ in Worcestershire, as well its annual National Championships and Achievement Awards.[ citation needed ]
Through RDA, Jensen met Natasha Baker OBE, one of the UK's leading Paralympic Dressage riders.[ citation needed ] In 2018, Baker needed help in purchasing a horse for the Tokyo 2020 Paralympic Games. Jensen did not hesitate and helped her to secure her new ride, Lottie (Keystone Dawn Chorus). Baker went onto win a gold and two silver medals in the Games that were eventually held in 2021.
Jensen holds influential roles across several boards, where she champions innovative businesses, supports female-founded ventures, and fosters sustainable growth in diverse industries.
 | This British biographical article is a stub. You can help Wikipedia by expanding it. |