John Mills Limited

Last updated

John Mills Limited
JML
Company type Private Limited Company
Industry Retail
Founded1986;38 years ago (1986)
Founder John Mills
Headquarters London, England
United Kingdom [1]
Key people
Ken Daly
(Chief Executive Officer)
Website www.jmldirect.com

JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products with video screens in retail stores. [2]

Contents

The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail. [3]

In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers. [4]

History

John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into consumer selling after a trial involving end-of-aisle video demonstrations in third-party owned retail shops. [5]

JML first established its headquarters in Kentish Town, North London. [6] This was home to one third of the company's workforce, containing the product development, marketing, direct to consumer, video production, international sales and broadcast operations. In 2016 JML moved its headquarters to Chiswick, West London, as part of its expansion plans. [7]

JML's fulfilment centre is based in Port of Tyne, [8] comprising a 24/7 call centre, retail sales team, warehouse and distribution facility.

In 2010 it was named as one of Europe's Top 500 Growth Companies. [9]

In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association) [10]

Divisions

JML Retail

JML's core business is retail screen promotions. These can be found in various UK and Irish retailers including Asda, Boots, Robert Dyas, Argos, Tesco and Wilko. [11]

JML Direct

The brand also has a direct-to-consumer business through its JML Direct TV shopping channel (operating on Sky 661 and Freesat 806), website and bi-yearly catalogue. The UK infomercials are largely produced in-house as well as featuring product demonstration video content from across the globe. JML also broadcasts through third parties.

Related Research Articles

<span class="mw-page-title-main">Amazon (company)</span> American multinational technology company

Amazon.com, Inc., doing business as Amazon, is an American multinational technology company, engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It is considered one of the Big Five American technology companies; the other four are Alphabet, Apple, Meta, and Microsoft.

<span class="mw-page-title-main">Retail</span> Sale of goods and services

Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.

<span class="mw-page-title-main">Nordstrom</span> American luxury department store chain

Nordstrom, Inc. is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and a second Nordstrom's shoe store opened in 1923. The growing Nordstrom Best chain began selling clothing in 1963, and became the Nordstrom full-line retailer that presently exists by 1971. The company founded its off-price Nordstrom Rack division in 1973, and grew both full-line and off-price divisions throughout the United States in the following years. The full-line division competes with department stores including Bloomingdale's, Macy's, Neiman Marcus, and Saks Fifth Avenue, while the off-price division competes with retailers including the TJX Companies and Ross Stores. Previous expansions beyond the contiguous United States include Puerto Rico (2015–2020) and Canada (2014–2023).

<span class="mw-page-title-main">Best Buy</span> American multinational consumer electronics retailer

Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebranded under its current name with an emphasis on consumer electronics in 1983.

<span class="mw-page-title-main">British Home Stores</span> Former British department store chain

British Home Stores, commonly abbreviated to BHS and latterly legally styled BHS Ltd, was a British department store chain, primarily selling clothing and household items. In its later years, the company began to expand into furniture, electronics, entertainment, convenience groceries and fragrance and beauty products.

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Rakuten.co.uk is a website owned by Rakuten, that operated as an online marketplace until August 2016.

<span class="mw-page-title-main">Kleeneze</span> Former multi-level marketing company

Kleeneze is a British homeware company operating throughout the United Kingdom providing everyday laundry and cleaning staples and appliances, to UK retailers. Founded in 1923 in Hanham, Bristol, it is now owned by Manchester-based brands house Ultimate Products, as part of their wider portfolio of homeware brands.

Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing.

<span class="mw-page-title-main">Argos (retailer)</span> British catalogue retailer

Argos Limited is a British catalogue retailer operating in the United Kingdom and formerly in Ireland, acquired by Sainsbury's supermarket chain in 2016. It was established in November 1972 and is named after the Greek city of Argos. The company trades both through physical shops and online, with 29 million yearly shop customers, and nearly a billion online visitors per annum. It has also franchised overseas to countries such as China.

Circana, formerly known as the The NPD Group is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI.

<span class="mw-page-title-main">Brick and mortar</span> Class of organisations or businesses

Brick and mortar is an organization or business with a physical presence in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence and offer face-to-face customer experiences.

<span class="mw-page-title-main">Poundland</span> British variety and discount store chain

Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and proprietary brands. The first pilot store opened in December 1990 following numerous rejections by landlords who had reservations about allowing a single-price store to operate, fearing it could adversely affect the local competition. An estimated 7 million customers shopped in Poundland every week in 2016, many being female shoppers in the C1, C2, D and E categories. Following a drop in share price of over 50%, Poundland was acquired in August 2016 by Steinhoff International for £610 million.

Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears, Roebuck and Co. Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar stores and shopping malls.

Audio Advice, Inc. is a specialty consumer electronics retailer in the United States, specializing in home and portable audio, home theater, and smart home technology. Audio Advice operates as both a retailer and custom systems installer/integrator with branches in Raleigh, North Carolina and Charlotte, North Carolina.

<span class="mw-page-title-main">Made.com</span> British e-commerce company

Made.com was a British e-commerce company based in London that designed and sold furniture and home accessories online. The company was founded in 2010 by serial entrepreneur Ning Li and Brent Hoberman, together with Julien Callède and Chloe Macintosh.

<span class="mw-page-title-main">Omnichannel retail strategy</span> Business model by which a company integrates both offline and online presences

Omnichannel retail strategy, originally also known in the U.K. as bricks and clicks, is a business model by which a company integrates both offline (bricks) and online (clicks) presences, sometimes with the third extra flips.

<span class="mw-page-title-main">Currys plc</span> British retail company

Currys plc is a British multinational electrical and telecommunications retailer and services company headquartered in London, which was formed in 2014 by the merger of Dixons Retail and Carphone Warehouse Group. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">John Mills (businessman)</span> British entrepreneur, economist and businessman

John Angus Donald Mills is a British entrepreneur, economist and businessman. He founded British consumer products company JML, and is its chairman and majority shareholder. The company carries out direct-to-consumer marketing through major retail stores groups and its shopping channels.

<span class="mw-page-title-main">Retail apocalypse</span> 2010s decline in American retail stores

Retail apocalypse refers to the closing of numerous brick-and-mortar retail stores, especially those of large chains, beginning around 2010 and accelerating due to the mandatory closures during the COVID-19 pandemic.

References

  1. "John Mills Limited". Companies House. Retrieved 3 October 2019.
  2. "John Mills: the millionaire behind the Snuggie and fast fit ironing board cover". telegraph.co.uk. 5 June 2013. Retrieved 17 February 2018.
  3. "Home shopping firm's jobs boost". shieldsgazette.com. 26 May 2008. Retrieved 17 February 2018.
  4. "JML strengthens DRTV and online marketplace senior teams". theretailbulletin.com. 20 April 2017. Retrieved 17 February 2018.
  5. Armitstead, Louise (15 September 2013). "Rich, private school, Oxford. Meet John Mills, Labour's biggest donor" via www.telegraph.co.uk.
  6. "Financial Times".
  7. "Global retailer JML moves to new Chiswick offices". chiswickherald.co.uk.
  8. "Shields Gazette".
  9. "Europe's Top 500 Growth Companies" (PDF). europes500.eu. Retrieved 17 February 2018.
  10. "ERA Elects Ken Daly as the new Chairman". era-global.org. Retrieved 3 October 2019.
  11. "Big Interview: Ken Daly, CEO of JML". retailgazette.co.uk. 9 November 2016. Retrieved 26 May 2018.