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JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products in retail stores with video screens.[2]
The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail stores.[3]
In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers.[4]
History
John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops.[5]
JML first established its headquarters in Kentish Town, North London.[6] This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans.[7]
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