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JML | |
Company type | Private limited company |
Industry | Retail |
Founded | 1986 |
Founder | John Mills |
Headquarters | London, England [1] |
Key people | Ken Daly (Chief Executive Officer) |
Website | www |
JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products in retail stores with video screens. [2]
The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail stores. [3]
In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers. [4]
John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops. [5]
JML first established its headquarters in Kentish Town, North London. [6] This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans. [7]
JML's fulfilment centre is based in the Port of Tyne, [8] comprising a 24/7 call centre, retail sales team, warehouse and distribution facility.
In 2010, it was named as one of Europe's Top 500 Growth Companies. [9]
In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association). [10]
JML's core business is retail screen promotions, which can be found in various UK and Irish retailers including Asda, Boots, Robert Dyas, Argos, Tesco and Wilko. [11]
The brand also has a direct-to-consumer business through its JML Direct TV shopping channel (operating on Sky 661 and Freesat 806), website and bi-yearly catalogue. The UK infomercials are largely produced in-house while featuring product-demonstration video content from across the globe. JML also broadcasts its marketing ventures through third parties.
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John Angus Donald Mills is a British entrepreneur, economist and businessman. He founded British consumer products company JML, and is its chairman and majority shareholder. The company carries out direct-to-consumer marketing through major retail stores groups and its shopping channels.
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