Juan Cabral (born, 1978) is an Argentine writer and director, whose work includes short and feature films, music videos and commercials.
Cabral wrote and directed Gorilla for Cadbury - voted 'Favourite Ad of all time' [1] [2] [3] in the UK. He is also the creator of the famous Sony Bravia Trilogy ( Balls, [4] Paint and Playdoh). [5] Cabral has been written about in the Wall Street Journal, The Independent, The Guardian, [6] The Times and Esquire magazine and was also included in The Evening Standard 'London's most influential people' list. [7]
Cabral has won every major award in advertising [8] [9] (including over 25 Cannes Lions and two Cannes grand Prix [10] ). His breathtaking advert for Ikea - Beds - was awarded Best Crafted Commercial of the year by BTAA [11] and also voted Best Campaign of the year by Campaign Magazine. [12] In 2016 Cabral was nominated by the DGA for Outstanding Directorial Achievement in Commercials. [13] He recently directed the Rolex 2019 Oscars campaign [14] featuring Martin Scorsese, Alejandro Gonzalez Iñarritu, Kathryn Bigelow and James Cameron.
His first feature film Two/One [15] [16] [17] [18] [19] [20] is premiering in the 2019 Tribeca Film Festival. [21] It stars Boyd Holbrook and Song Yang and it's the story of two men who dream each other and are, in some strange way, the same person.
Cabral is developing other feature films, scripts and TV shows and is represented by the commercial production company, MJZ. [22]
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows the convention of a Rube Goldberg machine, utilizing a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a £6 million marketing campaign around "Cog" and its partner pieces, "Sense" and "Everyday", broadcast later in the year. The piece itself was produced on a budget of £1 million by Partizan Midi-Minuit. Antoine Bardou-Jacquet directed the seven-month production, contracting The Mill to handle post-production. The 120-second final cut of "Cog" was broadcast on British television on 6 April 2003, during a commercial break in ITV's coverage of the 2003 Brazilian Grand Prix.
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocolate. In 2014, Dairy Milk was ranked the best-selling chocolate bar in the UK. It is manufactured and distributed by the Hershey Company in the United States under licence from Cadbury. The chocolate is now available in many countries including China, India, Sri Lanka, Pakistan and Kazakhstan.
Alejandro González Iñárritu is a Mexican film director, producer and screenwriter. He is primarily known for making modern psychological drama films about the human condition. His projects have garnered critical acclaim and numerous accolades including eight Academy Awards with a Special Achievement Award, six Golden Globe Awards, eight British Academy Film Awards, two American Film Institute Awards, two Directors Guild of America Awards and a Producers Guild of America Award. His most notable films include Amores perros (2000), 21 Grams (2003), Babel (2006), Biutiful (2010), Birdman (2014), and The Revenant (2015).
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Gorilla is a British advertising campaign launched by the advertising agency Fallon London on behalf of Cadbury Schweppes in 2007, to promote Cadbury Dairy Milk brand chocolate. The centrepiece of the campaign was a 90-second television and cinema advertisement, supported by related media purchases in billboards, magazines and newspapers, as well as sponsored events and an organised internet presence. The total cost of the campaign is estimated at £6.2 million. The central television advertisement was created and directed by Juan Cabral and starred the actor Garon Michael.
Peter Raeburn is a multi-award-winning British composer, music producer and songwriter.
Raymond Depardon is a French photographer, photojournalist and documentary filmmaker.
Mountain is a 2003 television and cinema advertisement launched by Sony Corporation to promote the PlayStation 2 video game console. The budget for production and advertising space purchases for the 60-second piece amounted to £5m across all markets. The commercial depicts a Brazilian crowd congregating to form a mountain of human bodies, all competing to reach the top of the pile. The campaign surrounding Mountain was handled by advertising agency TBWA London. The commercial was directed by Frank Budgen. Production was contracted to Gorgeous Enterprises, with post-production by The Mill. Mountain premiered in 30 countries on 13 November 2003.
David Abraham is a British media executive, who is the ex-chief executive of Channel 4 Television Corporation. In 1997 he co-founded the creative agency St. Luke's. Abraham then went on to senior creative roles at Discovery Communications in the UK and the US before becoming CEO of UKTV in 2007 and then CEO of Channel 4 from 2010 to 2017.
Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled Moo Cow. Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp received a number of awards, including a Grand Clio and the Grand Prix at the Cannes Lions International Advertising Festival, considered the most prestigious accolade granted by the advertising community.
The Association of Independent Commercial Producers, or AICP, is an American not for profit organization that represents the interests of United States companies that specialize in commercial production. Its members work in various media—film, video, digital—for advertisers and agencies. Founded in 1972, the association has national offices in New York City and Los Angeles as well as regional chapters.
Blink is a British production company and creative studio producing commercials, music videos, short films, branded content, and long form entertainment. It is composed of Blink Productions, Blinkink, Blink Art, and Blink Industries. The company's head offices are based in Soho, London. Blink is headed by managing director, James Studholme, and represents a total of 48 directors and artists across its five divisions.
The DO School is a global organization founded in 2014 with offices in Berlin, New York, Hong Kong, and Hamburg. The DO School supports businesses, entrepreneurs, and "young talents".
Robert Senior is the CEO Worldwide of Saatchi & Saatchi, a position he has held since January 2015. Founded in 1970, Saatchi & Saatchi is one of the world’s leading advertising agencies, and part of Publicis Groupe, the world’s third largest communications group
Susanna Fogel is an American director, screenwriter and author, best known for co-writing the 2019 film Booksmart and for co-writing and directing the 2018 action/comedy The Spy Who Dumped Me. Her many accolades include a DGA Award and nominations at the BAFTA Film Awards, the Primetime Emmy Awards and the WGA Awards.
Kim Gehrig is an Australian director whose body of work spans commercials, music videos, documentaries, short films and branded entertainment. Her notable commercial works include the This Girl Can campaign, the John Lewis Christmas advert in 2015, Stepping for Honda, Gillette's 'The Best Men Can Be' and many more for brands including IKEA, GAP, Amnesty International and Libresse. In music videos Kim has collaborated with artists such as Chaka Khan, Wiley, Calvin Harris and Basement Jaxx. Her work has won numerous awards including a UK Music Video Award and a Glass Lion at the Cannes Lions International Festival of Creativity.
Yvonne Mai is an American-German actress, with Danish and French roots.
Alys Tomlinson is a British photographer. She has published the books Following Broadway (2013), Ex-Voto (2019) and Lost Summer (2020). For Ex-Voto she won the Photographer of the Year award at the 2018 Sony World Photography Awards. Portraits from Lost Summer won First prize in the 2020 Taylor Wessing Photographic Portrait Prize.
Daryl Goodrich is a British born creative director, motion graphic designer and filmmaker. He has worked for major television networks specialising in sports production, and was responsible for producing the opening animations for the Olympic Games in Athens 2004, Vancouver 2010, London 2012, Sochi 2014 and Rio 2016. He has also produced sports documentaries features including Ferrari: Race to Immortality, True Grit and Make It or Die Trying – the Frank Warren Story, winner of best sports documentary of the year 2021.