Justa Canaviri

Last updated

Justa Canaviri
Born
Justa Elena Canaviri Choque

(1963-08-13) 13 August 1963 (age 61)
La Paz, Bolivia
Occupation(s)Celebrity chef, human rights activist
Years active2000-present
Known fortraditional Bolivian cuisine

Justa Canaviri (born 13 August 1963) is an Aymara, Bolivian woman who has become noted for her dress in the traditional Chola dress and bowler hat, outspokenness on issues such as family violence, LGBT rights, and indigenous rights. Often called Bolivia's most recognizable chola , Canaviri changed the face of Bolivian television, when she began broadcasting her cooking show by introducing for the first time an indigenous woman as the main presence. In 2014, she was honored as one of the BBC's 100 Women Series.

Contents

Early life

Justa Elena Canaviri Choque was born on 13 August 1963 in La Paz, Bolivia to Filomena Choque and Ambrosio Canaviri. The second of four daughters in the family, Canaviri studied at the Tecnimod Academy with a focus on sewing and design, social work and took additional training in Bolivian gastronomy, studying the national food and pastries. She raised three children, Indira, Addis and José, [1] working as a house cleaner to support them. [2]

Career

In 1999, Canaviri met the Bolivian screenwriter Guillermo Aguirre, who thought that she could work in television. He helped her secure work as a presenter on a television program, "La Cancha", which introduced products to consumers. [2] After that show ended, she worked as a host on two short-lived programs, "Sábado Estelar" and "Fiebre de Sábado con la Canasta de La Justa". [1] Because she could not find additional television work and she liked working in the medium, she wrote a program called "La Wislla de La Justa" and began pitching it to various independent producers. [1] [2] Radio Televisión Popular  [ es ] (RTP Bolivia), agreed to produce the show in 2002. Canaviri's program centered on food, [2] but with Canaviri discussing political and social issues, as well as presenting cultural traditions. [3] Within three months the program had become a hit and she began to think of producing it independently. After ten months, she went to work at PAT (TV channel)  [ es ] and the program was renamed "La Justa", [2] where she remained for the next three years. [1]

Canaviri was a trendsetter. Before she went on the air, television in Bolivia was dominated by those of European ancestry. Proud of her heritage, Canaviri wanted her program to depict who she really was. She wore her hair in braids, topped with the bowler hat typically worn by cholas , and the traditional multi-pleated polleras. [1] [4] [5] In 2006, Canaviri moved her show to Bolivia TV . [2] where she continued to present lively conversation and recipes. In 2013, when she felt that Bolivia TV wanted a younger image and was trying to censor her discussions, [6] Canaviri expanded her options and began airing her program on Virgen de Copacabana TV in El Alto, becoming the first presenter to air a program on two separate channels. [7]

Canaviri broke the concepts of beauty and stereotypes associated with indigenous women, becoming "the most famous chef on Bolivian television". [5] She discussed such topics as weight, [6] violence against women and abuse, [8] discrimination against indigenous people and their rights, [9] and LGBT issues in Bolivia. In 2014, she was honored by the BBC as one of the most inspirational 100 Women of the year. [10] That same year, she was selected by Kimberly-Clark Bolivia as one of the women models in their golden years who would represent their Poise brand of products. [11] She has become one of the most influential women in Bolivia [8] [9] and has participated as a chef and in workshops for women in Argentina, Brazil, Chile, Panama, Peru and the United States. [1]

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References

Citations

  1. 1 2 3 4 5 6 Gourmetravel 2014.
  2. 1 2 3 4 5 6 Aguirre 2014.
  3. ↑ Página Siete 2014.
  4. ↑ El Universo 2008.
  5. 1 2 Colanzi 2015.
  6. 1 2 Linarez & 1 February 2013.
  7. ↑ Linarez & 27 February 2013.
  8. 1 2 Avendaño 2015.
  9. 1 2 La Prensa Bolivia 2014.
  10. ↑ BBC 2014.
  11. ↑ El Diario 2014.

Bibliography

  • Aguirre, Liliana (7 November 2014). "Justa Canaviri: 'El golpe en la cara se borra, pero el que te llega al alma no'" (in Spanish). La Paz, Bolivia: La Razón. Archived from the original on 8 December 2016. Retrieved 8 December 2016.
  • Avendaño, Alberto (19 August 2015). "La valentía boliviana de "La Justa" estuvo en DC" [The courageous Bolivian "La Justa" was in DC] (in Spanish). Washington, D. C.: El Tiempo Latino. Archived from the original on 9 October 2015. Retrieved 8 December 2016.
  • Colanzi, Liliana (17 April 2015). "La rebelión de las cholas" [The rebellion of the cholas] (in Spanish). Madrid, Spain: El País. Archived from the original on 14 December 2015. Retrieved 8 December 2016.
  • Linarez, Iblin (27 February 2013). "Justa volvió a Bolivia Tv y no dejará CVC" [Justa returned to Bolivia TV and will not leave CVC] (in Spanish). La Paz, Bolivia: La Razón. Archived from the original on 8 December 2016. Retrieved 8 December 2016.
  • Linarez, Iblin (1 February 2013). "Que se frieguen los que no entienden nuestro programa" [Scrub those who do not understand our program] (in Spanish). La Paz, Bolivia: La Razón. Archived from the original on 8 December 2016. Retrieved 8 December 2016.
  • "100 Women: Bolivia cholita chef Justa Canaviri on abuse". London, England: BBC. 26 October 2014. Archived from the original on 1 July 2016. Retrieved 8 December 2016.
  • "En Bolivia se aviva el orgullo indígena, pero crece tensión étnica" [In Bolivia, indigenous pride is fueled, but ethnic tension grows] (in Spanish). Guayaquil, Ecuador: El Universo. Reuters. 10 February 2008. Archived from the original on 8 December 2016. Retrieved 8 December 2016.
  • "Justa Canaviri". Gourmetravel (in Spanish). Santa Cruz de la Sierra, Bolivia: Editorial Sugrey SRL. 2014. Archived from the original on 13 February 2014. Retrieved 8 December 2016.
  • "La Cadena BBC Destaca a la Justa" [The BBC Chain Highlights La Justa] (in Spanish). La Paz, Bolivia: La Prensa Bolivia. 29 October 2014. Archived from the original on 8 December 2016. Retrieved 8 December 2016.
  • ""La Justa" es Magnífica Dorada" ["La Justa" is Gorgeously Golden] (in Spanish). La Paz, Bolivia: El Diario. 11 December 2014. Archived from the original on 30 March 2016. Retrieved 8 December 2016.
  • ""La Justa" se suma a la campaña "Cartas de Mujeres"" ["La Justa" joins the campaign "Letters of Women"] (in Spanish). La Paz, Bolivia: Página Siete. 19 November 2014. Archived from the original on 25 December 2014. Retrieved 8 December 2016.
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