Justin Paul was born in Kerala, India. He received his early education from the Government LP School, St. Joseph's UP School, and Sree Krishna High School Mattathur.[6]
In 2024, Paul was appointed as Dean of the School of Business Management and Provost of Management Education at NMIMS.[9]
Research
Paul has made contributions to the Masstige Model and measure for brand management,[13] the CPP Model for firm internationalization,[14] the 7-P Framework for international marketing,[15] and the SCOPE Framework.[16]
Selected publications
Paul, Justin; Modi, Ashwin; Patel, Jayesh (March 2016). "Predicting green product consumption using theory of planned behavior and reasoned action". Journal of Retailing and Consumer Services. 29: 123–134. doi:10.1016/j.jretconser.2015.11.006.
Paul, Justin (June 2019). "Masstige model and measure for brand management". European Management Journal. 37 (3): 299–312. doi:10.1016/j.emj.2018.07.003.
Paul, Justin; Sánchez-Morcilio, Rosarito (September 2019). "Toward A New Model For Firm Internationalization: Conservative, Predictable, and Pacemaker Companies and Markets". Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36 (3): 336–349. doi:10.1002/cjas.1512.
Paul, Justin (April 2020). "SCOPE framework for SMEs: A new theoretical lens for success and internationalization". European Management Journal. 38 (2): 219–230. doi:10.1016/j.emj.2020.02.001.
Paul, Justin; Mas, Erick (16 November 2020). "Toward a 7-P framework for international marketing". Journal of Strategic Marketing. 28 (8): 681–701. doi:10.1080/0965254X.2019.1569111.
Books
Paul, Justin (2009). International Business (6ed.). Prentice Hall. ISBN978-81-203-2426-8.
Paul, Justin; Kapoor, K (2012). International Marketing (2ed.). McGraw-Hill. ISBN978-1259001802.[17][18]
↑ Paul, Justin; Sánchez-Morcilio, Rosarito (September 2019). "Toward A New Model For Firm Internationalization: Conservative, Predictable, and Pacemaker Companies and Markets". Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. 36 (3): 336–349. doi:10.1002/cjas.1512.[non-primary source needed]
↑ Paul, Justin (April 2020). "SCOPE framework for SMEs: A new theoretical lens for success and internationalization". European Management Journal. 38 (2): 219–230. doi:10.1016/j.emj.2020.02.001.[non-primary source needed]
↑ Bhawsar, Pragya (26 February 2010). "International Marketing Text and Cases , by Justin Paul and Ramneek Kapoor: New Delhi, India: Tata McGraw Hill Publishing Company Limited, 2008, 379 pages, ISBN 13: 978-0-07-063588-3, Rs 275". Journal of Teaching in International Business. 21 (1): 71–72. doi:10.1080/08975931003644655.
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